Helsinki fashion

Guide to the best souvenirs from Helsinki, Finland. Tops things to buy and bring back as gifts from Helsinki. Explore amazing Finish design items to wear and decorate your home with.

“I’m wearing trifted Nike basketball shorts, a vintage leather jacket from Fida Iso Roba, a corset top and my all time fave @frejawewer x Asics running shoes. The bag is from a vintage store in Göteborg last summer. I soak in inspiration like a sponge from wherever I lay my eyes on. I’d say that my style is a combo of chic & tomboyish. If you see something you like don’t be afraid to ask strangers what they are wearing!”

Excited to explore these photo spots, and check out this free downloadable Helsinki travel guide!!

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“My jacket, skirt, and cowboy boots are thrifted and shirt is my mom's old. My style is inspired by my gorgeous friends and music I listen to.”

“My pants and men's blouse are thrifted and the turtleneck underneath is from Monki. The blue backpack is from Marimekko. My goal in every outfit I put on is to feel super confident. The outfit is going to set my mood for the day and I get excited when I come up with a new look to try.”

Vogue’s street style photographer Søren Jepsen shortlists the best-dressed guests at Helsinki Fashion Week spring/summer 2020.

Neat fact: Helsinki cares a lot about sustainability. And that extends to fashion as well. Here's where to shop!

Finnish fashion pioneers Alexa Dagmar and Linda Juhola share their inside knowledge on how to experience the best of Helsinki.

“I'm wearing a borrowed shirt that makes me feel safe and happy, some summer jeans, my favorite combo of socks and sandals, and a bag from Motto bookstore in Berlin. I like easiness and comfort. I just wear whatever's relatively clean and what I happen to have with me where ever I'm staying at. I have a very small amount of clothes and I've found it liberating.”

“This dress probably used to belong to my grandmother. My favorite dress is my brown corduroy dress with lacy decorations at front, my mother used to wear it in the 70's. I like styles from 30's to 70's.”

“Everything I’m wearing is bought second hand other than the cap which I got from a friend. I’m inspired by the feeling of safety, and how it translates to clothing is by feeling comfortable within the outfit. I think when an outfit feels good it also looks good.”

“I´m wearing flea market and second-hand clothes except for Air Max 97 sneakers and Gosha tee. Usually, I wear more colors and less black. At the moment I´m inspired by irc-galleria, shittityyli, and small towns. I keep my wardrobe compact and try to do my best to avoid unnecessary consuming.”

👆 Read for serious travel inspo! Helsinki winter wonderland awaits! Explore the snow-covered streets, Scandi aesthetic, and the cozy corners of Finland's capital. Click through for the ultimate travel guide!

“I am wearing a woollen skirt made by my aunt and hand-knitted socks with a traditional pattern from the island of Kihnu in Estonia. The striped jacket is my dad's, it’s very warm and I have a habit of stealing his clothes, while the turtleneck and leather jacket are both thrifted. The necklace is from my mum's jewelry box, and Doc Martens add a finishing touch. I am mostly influenced by a very specific way of dressing in my school in Tallinn – while it's compulsory to wear modest, dark and…