Since its inception, Show Me Shorts Short Film Festival was known for their “bold, bright, punk aesthetic…a little bit edgy, rough and ready — with a strong independent voice”. Built from their root strengths, we created a bold, new campaign identity with a devil-may-care energy. The 2022 campaign (across print, posters, brochure and digital) is take on the fast-edit, the very vitalness, vibrancy, and immediacy of short filmmaking.