Secondary logo

How many logo variations does your business need? In general, I recommend you have at least 4 logo variations for your brand--primary, secondary, submark, and favicon.

Logo suite for a brand development project for Long-Distance Family - a company offering family support and resources for remote workers. Logomark, wordmark, primary logo, secondary logo, horizontal logo, tagline. Professional, mature, modern, clean, crisp, established, recognizable, distinctive, distinguished. Welcoming, friendly, caring, compassionate, family, connection. Cool, crisp, trendy colors.

Every business needs a Logo Suite, which is made up of your primary logo, secondary logo, submark, and logo mark. This ensures that you show up as a professional leader within your industry by applying your brand across varies mediums. Read the blog to learn more about how to use these 4 logos and where to get your own if you don't currently own a Logo Suite!

When creating your logo, don't stop at just one! Having a few different logo variations is essential for creating a cohesive and intentional brand across platforms. Every brand should have a Primary Logo, Secondary Logo, and Submarks. #logodesign #branddesigntips #logodesigner #branddesigner #graphicdesigntips #typography #fontchoices #fontsforlogos #logofonts #logotips #logoideas

Understand how to use your primary logo and other brand files to make the most of your brand, and build a consistent, strong visual identity.