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Whole Foods Market
Leading Digital Asset Management (DAM) Platform
Positioning is a strategic process used by marketers to determine the place or niche an offering should occupy in a given market. Whole Foods has done an excellent job as positioning themselves as the organic, health conscious brand that created what they deem the highest standard in that realm. The brand positioned itself around the promise of the world’s best, cleanest, most sustainable, ethical, and healthiest ingredients. This is depicted by their mostly green IMC materials and bold tagline.