Digital ad tech has opened up new avenues for better audience reach.
The Best Wine Names and the Stories Behind Them
How do wines get their often exotic, sometimes unusual, names?
Once Upon a Time: The World of Luxury Watch Naming
A keeper of timeless tales, a watch name does far more than tell us the time.
The Best Travel Names and What Makes Them Great
Dive into the imaginative world of travel and leisure names.
Beyond AI Generation: Why Creative Discernment Remains Human
AI is very good at creating ‘art’ but it’s no substitute for human discernment.
The Sound of Sense In Brand Naming
It’s said that poetry communicates before it’s understood; can we apply this theory when creating compelling brand names?
Why Anthropic Named It Glasswing and Claude Mythos: A Naming Expert’s Analysis
A naming expert’s analysis of the very apt Project Glasswing & Claude Mythos.
The Best AI Names – Reviewed by a Naming Agency
Discover AI names that inspire Creativity and innovation, and brand identity.
The 4Cs: A Product Naming Strategy
What are character, communication, construction, and continuum in terms of naming?
The Best Personal Care Names – and What Sets Them Apart
Celebrate the creativity in personal care names with our curated collection that offers fresh ideas.
The Best Co-Working Names: How They Build Community
For International Women’s Month, we’re dedicating this edition of Names of Distinction to women’s co-working spaces.
The Best Fragrance Names: 15 Standouts and Why They Work
We look at some superb examples of largely niche fragrance names, and provide a peek into the world of fragrance naming.
Between ChatGPT and a Naming Agency: The Case for the Brand Name Curator
Discover the essential role of a brand name curator and when to rely on an expert vs AI.
The Best Cosmetic Names: an Expert Explores What Makes Them Memorable
Cosmetic naming is a holy grail for naming experts, so how can you stand out?
Fintech Naming Trends: Why Financial Brand Names Went Quiet
Financial names have shifted from loud and literal to neutral with quiet authority.
Why Trademark Registration Is So Hard Now – and How to Get Through It
Find out how to transform trademark registration challenges into successful brand protection.
The Best Nonprofit Names: What Mission-Driven Naming Looks Like
These inspiring names demonstrate why the name of a non-profit organization is crucial, and at the heart of its brand.
Millennial Jewelry Naming Has Lost Its Luster – Here’s Gen Z’s Wishlist
Learn about the shift in Millennial jewelry naming styles and what it means for modern jewelry branding strategies.
Company Renaming Done Right: 5 Rebrands That Worked
There are several reasons for renaming your brand. We cast an expert eye over famous rebrands.
The Best Coffee & Tea Names: a Naming Expert Looks at Why They Work
A cup of something hot and comforting is an easy way to keep the chills at bay. Here are some deliciously imaginative brews!
How to Get Your Trademark Application Accepted by the USPTO
Navigate the intricacies of the trademark application process with expert insights from industry leaders
The Best Cider Names: Creative Ideas and Branding Inspiration
Dive into our list for inspiration, and celebrate fall with creative cider names.
Types of Brand Names: Descriptive, Suggestive, Arbitrary, and Coined
How different naming styles can influence your brand’s success.
The Best Fashion Names: Ideas, Examples, and What Makes Them Work
Inspo for fashion names that resonate while enhancing your brand’s unique identity.
International Trademark Clearance: How to Screen a Brand Name Globally
Find out why the trademarking process is a challenging area of brand naming.
Before You Launch Your Name: Lessons from the OpenAI & IYO Trademark Dispute
Brand naming is critical, and should ensure that a brand’s first impression is enduring.
A Taxonomy of New World Wine Names
This article is part of River + Wolf’s taxonomy series, designed to shed light on naming conventions in various industries.
AI Company Naming Trends: What a Decade of Startup Names Reveals
Learn about the compelling trends in AI names that help position tech companies and products in a competitive market.
Should You Test Brand Names in Focus Groups? The Case for Caution
The truth about focus groups and their effectiveness in evaluating brand names and identities.
Is DeepSeek a Good Name? A Naming Expert’s Verdict
Learn how the name ‘DeepSeek’ captures the essence of AI’s ambitions, drawing on themes of depth and exploration.
OpenAI’s Stargate: A Nearly Perfect Name – With One Problem
In the changing landscape of AI, excitement and apprehension often go hand in hand.
A Taxonomy of Fragrance Names
Understanding the taxonomy of fragrance naming helps to create evocative and winning perfume names.
Can ChatGPT Name Your Company? We Tested It
Can Artificial Intelligence create a viable brand name? We find out for ourselves.
Brand Storytelling: Behind the Buzz
Your brand is nothing without a good story. Be it company branding or content, your story brings abstract ideas to life.
Sound Symbolism in Brand Naming: How a Word’s Sound Creates Meaning
Discover sound symbolism, and how it can carry meaning beyond mere words.
Why AI Struggles with Brand Naming: Further Out and Deeper In
A challenging aspect of branding, naming has scope for disruption. Could AI help?
How to Name a Crypto Brand: Building Trust in a Trustless Category
Find out how to make your mark amidst the thousands of digital currencies available.
Trademark Basics for Brand Names: What Founders Need to Know
Learn why strong marks provide better legal protection for your business.
How to Name an App: 5 Principles That Still Hold
How to craft a compelling app name that resonates and ensures brand authenticity.
5 Keys to Compelling Copy
Although they serve very different purposes, both literary and brand writing nevertheless share many similarities.
Do You Need a .com? The Pros and Cons of Alternative Domains
The internet is crowded place. Why is registering a new domain so challenging?
How to Name a Business: 3 Rules From a Naming Agency
Great biz names capture key attributes, roll off the tongue, and trigger fab stories.
Coworking Naming Trends
With well over 2,000 coworking spaces and new ones springing up, owners need to think hard about coworking space names.
Naming Heatwaves: Raising Awareness and Fostering Engagement
Can appropriately naming heatwaves raise awareness of climate crisis?
The Manifest Recognizes River + Wolf As New York City’s Top Naming Agency
Our global naming agency has been named as one of NYC’s top B2B service providers.
The Best Story Names: Creative Inspiration for Narrative Brands
Effective storytelling helps create authentic connections, and transforms brands.
The Best App Names: Trends, Strategies, and Naming Insights
What makes great app names stand out? Tips for choosing the perfect name.
River + Wolf Wins Clutch Global Award
Developing strong names that will clear trademark is not easy, so we are incredibly pleased to receive a Clutch Global Award!
How to Name a Medical Device
Medical device names and trademarks have great power but the options for names can be limited.
River + Wolf Ranked as Leader in Clutch’s Brand Naming Matrix
Clutch has recognized R+W as a leader in the field of brand and product naming.
River + Wolf is a 2018 Global Leader in Naming
Clutch recognizes River + Wolf as a top global naming agency.
Clutch Announces Global Leaders 2017: River + Wolf is a Top Naming Agency
We’re so proud to be ranked by Clutch River + Wolf as one of the top naming agencies worldwide.
The Tone of the MTA’s “Courtesy Counts” campaign
How the tone of voice for NYC’s “Courtesy Counts” campaign has been crucial to its success.
How Microsoft Named Word, Excel, and PowerPoint
Microsoft Office is a huge part of everyday life; hard to imagine it was once in need of memorable names.
Hospital Naming Trends
In the past three years, nearly 100 healthcare institutions have decided to rebrand under a new name. We examine some of them.
Top Naming Agency – Featured in Clutch
As a top naming agency, we believe in the power of words, and we’re so proud of the extremely kind words clients have left us on Clutch.
Storytelling Takeaways from Two Giants
Brand storytelling is the key to your company being heard. From naming to content, the story guides stakeholders to truly buy into your vision.
Moonshot: A Wondrous Word
One of the most enjoyable tasks of brand name development is researching multiple disciplines in search of words and concepts; Moonshot is a favorite.
Names Get Political
The 2016 presidential race is lacking in many things, but name-calling is not one of them. We investigate the political mud-slinging.
How Brands Are Using Books As Messaging
Books are being used as part of the branding message at top high street stores. We examine this literature-themed branding.