Marketing terms

The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer…

In the recent years, we started to hear and read about a term called Pricing Intelligence. Especially in e-commerce, we often came across with the specific term. But what is pricing intelligence? Pricing Intelligence is a way of work in the business that provides us a better competition in the commerce. Businesses on e-market are

Marketing is not just graphics and having a lot of followers. KPI, USP, ROI and SEM are used frequently. Here are the meanings and definitions. Btw...check out our website to find out more about us, our work and our world :)

Having a strong brand strategy is crucial, as it differentiates your brand from competitors, enhances recognition, and fosters customer loyalty. It aligns business goals, directs marketing efforts, and boosts brand equity by increasing perceived value. One of the most important benefits is that it provides clear direction for marketing campaigns and messaging. Use it as a checklist to execute your brand strategy, which drives long-term success and growth. Follow @kenny.kenray for brandi...

Discover all marketing mix models (4Ps, 7Ps, 8Ps, 4Cs and 7Cs Compass Model) and how to master them to successfully implement a marketing strategy!

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

7P's of the online marketing mix is a model for marketing decisions, which incorporates the placement, promotion, pricing, products, and more.

In the business world, the terms branding and marketing are often used interchangeably. While they are closely related, they serve distinct purposes and have different roles in building a successful business. Understanding the difference between branding and marketing can help businesses create more effective strategies that drive long-term growth and customer loyalty.What is Branding?Branding refers to the process of defining your business’s identity. It involves shaping how your company is…

Learn how to measure marketing campaign effectiveness through understanding goals and metrics. Discover the steps to analyze campaign success.

Branding VS Marketing

If your company advertises various products or services, your brands will most likely fall into one of these brand architectures. Which approach to take depends on your market segmentation and product portfolio. Here is a simple summary for each. 1. Branded House: Single master brand spans all products and services, creating a unified identity. 2. Subbrands: Main brand supports distinct products with unique identities under its umbrella. 3. Endorsed Brands: Independent brands are endorsed…

Your brand’s perceived image and standing in your customer’s mind can be summed up in one word: reputation. And at the heart of it is your ability to gain customer loyalty. These nine necessities may appear simple, yet they require a significant amount of effort to obtain. But every brand that wants to establish a loyal consumer base must work at all nine areas to succeed. Use it as a checklist to gain customer loyalty, which drives long-term success and growth. Follow @kenny.kenray for ...

When business results aren't good, too many executives treat the symptoms, not the root causes of marketing problems. I've seen it time and again: CEOs… | 56 comments on LinkedIn

One of my quote posts says, “ Don’t just build a business. Build a brand. In truth, you need both. Every entrepreneur starts by building a business, but his end goal to scale is to build a brand. However, they serve different purposes. Brand strategy builds identity; business strategy drives growth. Notice these two words: build and drive. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #brandingdesign #marketing #corporate...

If you want to learn more about branding and have confidence in your brand strategy overall, it's important that you familiarize yourself with these common brand marketing terms! In this post, we're breaking down the jargon and defining essential branding buzzwords you need to know as a business owner, including brand mood boards, brand collateral, submarks, branding style guides, and more!

The simple definition of brand positioning is the unique space a brand occupies in the minds of consumers relative to competitors. Being top-of-mind is the best place to be for any brand. Apple - known for innovation, premium quality, and sleek design. Coca-Cola - associated with happiness, sharing moments, and universal availability. Nike - synonymous with athletic performance, motivation, and the “Just Do It” mentality. Tesla - positioned as a leader in electric vehicles and sustainabi...

If you're in search for a guide on how to develop a social media ads campaign that aligns with your overall digital marketing strategy for your small business, check out my step by step process and start creating an advertising campaign that will guarantee you results. social media tips | ads creative | black friday social media campaign