Half magic eyeshadow

is a brand that just became available at Ulta, and I've heard good things about the brand and its quality since it debuted a year or two ago. I didn't

A TikTok video featuring swatches of the E.L.F. Bite Size palettes went viral because of their super high-intensity pigments — for only $3. Allure's digital assistant beauty editor put them to the test to see if a $3 palette can actually get the job done.

HALF MAGIC on Instagram: "Edgy but make it sparkly ✨🪩 Get the look: -SCULPTITUDE Lip Liner in Ur My Taupe -MAGIC DRIP Lip Gloss in Y2K Cherub -GLITTERPILL in Pretty Puddle -Stick-on FACE GEMS in Iridescent Sparkle -Stick-on FACE PEARLS in Bold Metallic -Adornment Tweezers Now available @ultabeauty! 🤩 #SparkleMakesEverythingBetter"

Transform into today's version of you with HALF MAGIC, an award-winning vegan, cruelty-free makeup line from Euphoria's Donni Davy. HALF YOU, HALF MAGIC.

Trying out the NEWWW @halfmagicbeauty Sparklestiks that were released today!🤭 I’m obsesseddd with the formula! Will be posting some tutorials with these soon🙌 I found that the pigment in these eyeshadow sticks is very strong, and you don’t need to push down hard to deposit the color. Actually, the lighter you apply it, the more glittery it is! Punk Pony and Fauxbot are perfect for a smoky eye, and Champagne Snowflake and The Dreamies are gorgeous highlighters! I found them easy to blend…

Are you ready to make this winter season your most enchanting one yet? Well, we’ve got just the thing to help you do that! Get ready to dazzle and delight as we dive headfirst into the realm of winter beauty. This time, we’re focusing on your peepers, and we’ve got some dazzling eye looks that […]