Notes & essays
Less polished than my main blog. More honest. The in-between stuff — building, selling, scaling back, starting over.
When Programmatic SEO SaaS Growth Actually Makes Sense
Programmatic pages can look like the dream: hundreds of useful URLs, steady organic traffic, and a pipeline that doesn't depend on publishing another founder essay at 11:47 p.m. with cold coffee nearby. But programmatic SEO SaaS work isn't a content vending machine. For a small company, it can become an expensive pile of near-duplicate pages [...]
→Product Documentation SEO for High-Intent SaaS Searches
Your product documentation may be the closest thing you have to a salesperson who never sleeps. Someone searching for how to sync Salesforce with your product is not browsing for a little light reading. They are trying to solve a specific problem, often with a credit card nearby and a deadline breathing down their neck. [...]
→How to Build SaaS Use Case Pages That Rank
Most SaaS use case pages fail before anyone writes the first paragraph. When teams try to target an audience, a feature, an industry, and six search terms at once, they often find that their B2B SaaS marketing efforts result in very few demo requests. A strong page has one job. It matches one real search [...]
→Comparison Pages for SaaS That Convert High-Intent Buyers
A buyer searching for "HubSpot alternatives" or "Product A vs. Product B" isn't casually browsing. As a B2B SaaS prospect, they have a specific problem, a curated shortlist, and likely several tabs open already. That makes these bottom of the funnel leads prime targets for your marketing efforts. When executed correctly, SaaS comparison pages are [...]
→Zero-Volume Keywords That Actually Drive SaaS Demos
The phrases that send demo requests are often the ones nobody brags about in a Slack channel. They do not look sexy, they do not usually show up in keyword tools with a neat little volume number, and they sure do not feel like the kind of thing a whole content team should build around. [...]
→How to Turn Customer Interviews Into SEO Content
Most content gets built in a vacuum. A few people guess at the topic, the outline, or the tone, and then wonder why the piece feels dead on arrival. Turning to qualitative research fixes that. Customer interviews provide you with real words, real pain, and the unique phrases people actually use when they are frustrated, [...]
→How to Write Product-Led Blog Posts That Convert
Most blog posts lose readers because they talk around the product instead of through it. Product-led blog posts work differently. They leverage the power of product-led content to use your platform as part of the answer, rather than as a hard sell at the end. When the article solves a real problem and shows how [...]
→How to Find Low-Competition Keywords After AI Overviews
AI Overviews changed keyword research in a way that feels subtle until you notice a decline in your organic traffic. A search can look easy on paper and still send almost no clicks to your website. That means low-competition keywords are no longer the same thing as low-volume keywords. You need to target terms where [...]
→How to Build Branded Search Demand for a Small SaaS
When users type your company name into Google, it confirms they already recognize your identity. While this sounds straightforward, for a small SaaS, increasing branded search is a fundamental shift in strategy. You are no longer just fighting to improve your click-through rate on generic terms; you are actively building long-term memory. Generic traffic often [...]
→How to Run a SaaS Content Audit for a Small Blog
Performing a SaaS content audit can feel like busywork until you see how much clarity it brings to your site. A small blog does not need more random posts; it needs a tighter view of which pages still earn their place. By integrating this process into your broader content strategy, you ensure that every article [...]
→Internal Linking Strategy for Topical Authority in 2026
If your best page is buried three clicks deep, it might as well be invisible. That is the hard truth behind a modern internal linking strategy in 2026, especially if you care about building topical authority, optimizing crawl depth, and achieving search engine rankings that last. When your pages connect in a logical way, you [...]
→How SaaS Blogs Win With Answer Engine Optimization in 2026
Your blog can still rank and get ignored. That is the strange reality of 2026. Buyers ask a question, get an immediate response from AI search engines, and never make it to your site. If your SaaS blog still reads like a list of keywords with a pulse, it is going to miss the moment. [...]
→How to Track AI Search Traffic in GA4
AI search traffic is messy. One visit from ChatGPT may show up as referral, another lands in Direct, and a third may disappear into organic search. If you're trying to prove whether AI tools are sending real visitors, GA4 makes you work for it. The good news is that the clues are there. You just [...]
→Headless WordPress With Astro for Personal Sites
A personal site shouldn't feel heavy. It should load fast, stay easy to edit, and not turn every layout change into a weekend project. That's where headless WordPress with Astro makes sense. WordPress handles the writing, the drafts, and the admin side. Astro handles the public site, which means you get a sharper front end [...]
→How to Build an Email List After Google Traffic Drops
When Google traffic drops, the panic is real. The charts dip, the clicks disappear, and the site that felt reliable last week suddenly feels thin. This is the moment email list building stops being a side project and starts acting like the thing that keeps your business breathing. You don't need a perfect traffic graph [...]
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