Purpose – The purpose of this paper is to examine how various characteristics of brand posts
influence online engagement on Facebook brand pages. Design/methodology/approach – …

… Yu-Ping Chiu is an associate professor of department of graphic arts and communication
at the National Taiwan Normal University, Taiwan. He received his PhD in business …

Interconnections between people on social network sites enhance the process of information
dissemination and amplify the influence of that information. This study designed a …

Although check-in behavior has developed rapidly in recent years, the reasons why people
share location-related information and the activities they are engaged in have not been …

Deceptive behavior is common in online dating because personal profiles can be easily
manipulated. This study conducts two experiments to examine contradictory deceptive behavior …

This study investigated reasons for differences in search effort between online and offline
environments. To test hypotheses, an experimental method was used to imitate real search …

The main objective of this study was to enhance the understanding of users’ motivation to
engage in word-of-mouth behavior on social network sites. This study conducted a hierarchical …

Purpose – The purpose of this paper is to predict tie strength using profile similarities and
interaction data between users, and thus distinguish between strong and weak relationships …

Catalytic decomposition of the hydrogen-rich hydrazine monohydrate (N 2 H 4 ·H 2 O) represents
a promising hydrogen storage/production technology. A rational design of advanced N …

This study examines the timing of pop-up advertising appearance and its effect on perceived
intrusiveness, advertising irritation and advertising avoidance. Experiment was designed to …