Benetton campaign

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an image of a book cover with different colors and lines on the cover, including red, green, blue, yellow

Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. united colors of benetton campaign logo 80's mens women/digital design by PGupet

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an image of a poster with the words united colors of benetton all the colors of the world

And "All the colors of the world" - the slogan from the first Toscani campaign – becomes the new name of the brand: United Colors of Benetton. united colors of benetton campaign logo ads/digital artwork design by PGupet

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