Gen alpha

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By 2030, Gen Alpha will be calling the shots – but what defines this generation, which was born amid such change and uncertainty? For the Spring issue of Dazed, Anna Cafolla heads to a north London primary school to try and find out

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We are in the midst of a generational landmark, as Generation Z (born 1995-2009) begin to enter the workforce and Generation Alpha (born 2010-2024) move through their schooling years. In this Gen Z and Gen Alpha infographic update, we provide a snapshot of the generations.

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Generation Alpha, term used to describe the generation of people born (or who will be born) between 2010 and 2025. Some researchers, however, consider slightly different ranges. The term was introduced by Australian social researcher Mark McCrindle in a 2008 report on the subject. Generation Alpha

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