Ice packaging design

Summer is all about one thing—dripping. Sweat dripping from your elbow as you try to talk on the phone while walking through a humid city turned desert, chlorine water dripping from pool drenched hair, and, the sweetest of all, ice cream dripping down your post (or even pre) dinner wrist. Today we’re compiling a list […]

While good packaging mostly works on the subconscious level, bad packaging is memorable for all the wrong reasons. So we’re going to look at some of the most heinous examples of bad packaging design and discuss how they could have been improved.

Logo and packaging design for packaged ice.

Graphic Design, Packaging

Fahrenheit is a new product in the category of frozen desserts. Taurine contained in the "ice cream" makes it not only refreshing, but also invigorating. In the packaging design, we wanted to emphasize the invigorating properties of Fahrenheit, so we chose a material that reflects light and looks like flickering lightning. The minimalistic graphic design…

Packaging design for Plant Projects' latest product: No Ordinary Ice Tea

Gloucester-based consultancy ASHA has redesigned the branding and packaging for British ice cream brand, Jude’s. The refreshed design incorporates a new logotype as well as an ice cream 'kite mark' bearing the words "Great British ice cream". The packs, meanwhile, feature new colour combinations with ‘hand painted’ stripes to help differentiate between the various flavours.

Food packaging design plays a significant role in the success of the product as it attracts consumers most.Here 10 Essential Elements of Food Packaging Design.

Disruptive packaging was created, full of color and life, which represents the moment of happiness that we experience when eating ice cream. Assigning a color palette of its own to each flavor, associated with the ingredients and the emotional traits of each flavor.It was a challenge to mix the creative and the disruptive, but through the good use of color, in harmony with the shapes and patterns, we managed to make a packaging that allows the product to be differentiated in every way and…

It doesn’t take a lot for us to scream for ice cream, but eye-catching ice cream packaging definitely helps. If you're planning to launch a mouth-watering product that'll freeze out the competition, check out this post to see how to package it.