Rare beauty office

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The beauty industry has historically been a vector for reinforcing cultural norms. But it has also, at times, offered individuals a means to challenge them.⁠ Selena Gomez’s @RareBeautyOfficial has added to the inclusivity conversation by reinforcing the idea that makeup is for everyone, meant only to enhance what makes people unique, not to help them achieve a homogenous look.⁠ Read more about how Selena Gomez built the brand in our October 2023 cover story at the link. Erin Walsh, Selena Gomez Makeup, Natural Eye Makeup Tutorial, Selena Gomez Album, Selena Gomez Outfits, Selena Gomez Cute, Store Design Boutique, Selena Gomez Photos, Selena G

The beauty industry has historically been a vector for reinforcing cultural norms. But it has also, at times, offered individuals a means to challenge them.⁠ Selena Gomez’s @RareBeautyOfficial has added to the inclusivity conversation by reinforcing the idea that makeup is for everyone, meant only to enhance what makes people unique, not to help them achieve a homogenous look.⁠ Read more about how Selena Gomez built the brand in our October 2023 cover story at the link.

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