About

Our Mission

Transform raw data into actionable business intelligence that drives growth and prevents costly mistakes.

Why We Exist

Most businesses have data but lack the insights. We bridge that gap with strategic analysis that matters.

What We Do

Deep analysis of your business data to uncover opportunities and risks you didn't know existed.

Our Team

David Balmer

David Balmer

Founder & CEO

30+ years of business experience. Founded and scaled multiple successful companies across retail, technology, and financial services. Pioneer in understanding self-organizing systems and their business applications.

David Balmer Jr.

David Balmer Jr.

CTO

Decades of technology leadership from early microcomputers through web, mobile, and now AI waves. Roles include CEO, CTO, and Staff Engineer at companies across markets ranging from startups to HP, Yahoo, Palm, and others.

Mary Balmer

Mary Balmer

VP Operations

Proven operational leadership across retail and corporate environments. Specializes in strategic planning and operational excellence. Deep understanding of scaling businesses and managing complexity.

Michael Wright

Michael Wright

Advisory Board

Michael W. Wright brings to our advisory board a rare combination of deep operational experience, strategic foresight, and cross-sector governance expertise. His background in advanced materials, semiconductor supply chains, and emerging technology platforms directly complements our mission. His proven ability to scale organizations, navigate disruptive transitions, and build lasting industry ecosystems makes him an exceptional resource as we continue to grow.

Pat Rolston

Pat Rolston

Advisory Board

Pat is the co-founder and Managing Partner of Federal Group, LLC, specializing in engineered materials, global OEM sales, and strategic account management for multi-national technology companies. His career includes senior roles at Entegris, World Class Technology, and Jenoptik, with four decades spanning entrepreneurial ventures, advanced manufacturing, and international business development. Pat also served as President of the University of Iowa Honors Advisory Board.