Hi! I am Shruti Singh.

Illustrator, Logo & Brand Identity and Print Designer based in Bangalore, India.

I work as a Creative Partner, collaborating with clients for thoughtful Illustration and Strategic Branding & Print projects like Logo Design, Visual & Brand Identity Design, Packaging, Books & Editorial Design and Minimal Digital Illustrations for Books and various projects to create timeless, thoughtful visuals that stand out. With 12+ years of experience, (6 in advertising agencies and 6 as an independent designer, I bring to table a diverse set of experience and deep understanding of the industry.

My expertise spans concept-driven minimal illustrations, Branding (logo design, visual identity, branding) Print Design (Brochures, Books, Catalogues)

I believe in the power of simplicity: designs that don’t just look good but communicate effectively. Whether it’s a brand identity, editorial layout, or an illustration-led design, I focus on creating visuals that resonate, engage, and leave a lasting impact.

Selective Clients include Godrej, Beonic, Adobe, Adobe MAX, 247 Laundry Service, Fortis LaFemme, Accor, Lemon Tree Hotels, NABARD, Woodline Laminates, and a few more.

Awards: Adobe Creative Residency Community Fund Recipient, 2020

Press & Features: Adobe MAX 2021 |  Abduzeedo | Designyatra | Mâché Digital

Areas of Specialisation:

BRANDING : Logo Design, Brand Identity / Visual Identity Design, Brand Strategy & Positioning (basic/visual-focused), Typography & Color Palette Systems, Brand Guidelines & Style Guides, Illustration Systems for Brands, Rebranding & Refresh Projects, Brand Collaterals (business cards, stationery, decks, etc.), Social Media Branding Assets, Moodboards & Visual Direction.

PRINT : Coffee Table Book Design, Editorial Design & Layout, Annual Reports & Corporate Brochures, Thought Leadership Publications, High-End Catalog Design, Art Books & Cultural Publications, Custom Illustrations for Print, Print Production Consulting, Limited Edition Print Collaterals.

I also take on select illustration-focused projects : from minimal, concept-led visuals to custom artwork crafted for editorials, packaging, or brand storytelling. My illustration style leans minimal, clean, intentional, and expressive- perfect for projects that need visual clarity with emotional depth.

Proficient in Adobe Creative Suite · Strong understanding of design systems · Print & digital production knowledge · Expert in typography, layout, and minimal illustration.

Currently open to new projects – feel free to get in touch.

"During her tenure as a Freelance Designer at Beonic, she not only fulfilled but surpassed the expectations of her role as a creative professional. It is with great enthusiasm that I highly recommend Shruti for any creative and design-oriented role, particularly in the B2B SaaS sector."

Sachin Bhakta

CEO & Co-Founder at SuperLit (USA)

"Working with Shruti has been an absolute game-changer for our brand. She brings a rare blend of creative clarity, strategic thinking, and design sensitivity to the table."

Charles Mackenbach

Founder at SwellLabs (USA)

"Working with Shruti was an absolute delight. She brought clarity and impact to our brand through thoughtful, minimal design. Her ability to understand tiny details and translate our ideas into meaningful design made all the difference. Truly a gem - grateful to have found her. We look forward to working with her again."

Krishna Bojanna

Founder at Osfiron Ai (Bengaluru)

“Shruti is born with a keen eye for design. Over the last decade I've seen her evolve as a designer. Always experimenting with new ideas and techniques. All her designs stem from an idea, a thought that is close to the brand.
I always look out for a chance to work with her.”

Divya Nailwal

Cofounder, Creative Director & Brand Strategist @ PLAY (Delhi)

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