The Filter Future
Digging a bit into Vine and Instagram, here’s the path to the next round of innovation in consumer photography. And it’s not in “filters” in the current sense of the word.
I’ve noticed an interesting difference in the way people use the word “editing” when they talk about photography.
Most people use “editing” to refer to the process of modifying a single image
to make it look different, which might include cropping, saturation, contrast, and increasingly using a preset filter to condense a complicated set of editing procedures. And if you look at a large set of pictures from a photographer, each image will often be edited quite differently, to whatever look worked best for that photo.