Importance of branding

These days, branding gets a lot of buzz. However, I still come across many businesses that just don’t seem to grasp the full concept of branding. I suspect this is the case because branding is a bit difficult to master . It’s an abstract concept made up of many parts and often looks diffe

Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

Explore our Work. The only thing that we love more than what we do from 9-5 is making our clients fall in love with their brand. Take a look at the work we love! Work With Us AriZona Social Media Management Eboost Social Media Charlie’s Organics Social Media SunBrew Social Media LQD Social Media + ... Read more

Creating a brand logo that tells your potential customers who you are, what you do, and most importantly, what you stand for.

Many people are confused as to what marketing truly is. To clarify, marketing is not advertising. There is so much more to this field than promotion. In fact, while advertising is important, it is merely a single part of the greater marketing mix. Marketing is about the product. It's about research, data collection, data analysis, consumer behaviour, strategy, positioning, place, people, pricing, the consumer journey, storytelling, branding, brand management, and so much more.

Where's the intersection between these job roles?

What is branding? Today I'm going to set the record straight so you can wrap your head around what the term means and why they are a very important tool to help you grow your business!