Our goal with the branding was create something that was unique to the Pearl - timeless and elegant - and reflected the style inside. Our key words were: Timeless, urban, elegant, creative, service, unique, speakeasy, eclectic.With the inside style of the Pearl having so much personality, with it's brick walls, iron lanterns, antique mirrors, vintage ceiling tiles and furniture, we decided to bring a few of the elements out of those things to build the branding around.