Best AB Testing Software

Compare the Top AB Testing Software as of November 2025

What is AB Testing Software?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.

  • 1
    SEATEXT AI

    SEATEXT AI

    SEATEXT AI

    SEATEXT AI is a tool to optimize website content for user engagement and conversion rates. Features: -SEATEXT AI provides autonomous content optimization through advanced AI models and A/B testing to increase sales of your website. -Optimize product descriptions for online stores, resulting in a significant sales increase of up to 40%. - Grow your sales with automatic 107 languages website translation, effortlessly localize your website into 107 languages, using AI to identify the most effective, error-free translations. With just a quick 1-minute setup, enjoy compelling, A/B tested translations designed to maximize sales. - Optimize content specifically for mobile users, ensuring concise and impactful text variations tailored to their unique browsing behavior to increase reach and engagement leading to higher conversion rates and improved sales. - Translate and rewrite your media content up to 100 times to optimize articles through automatic A/B testing to increase conversions
    Starting Price: $25 per month
  • 2
    ConvertCRO

    ConvertCRO

    ConvertCRO

    Struggling to turn website traffic into leads & sales? Let your AI CRO assistant audit pages, help you run A/B tests, and analyze results—No expertise needed. ConvertCRO gives agencies, SaaS startups, Founders, and SMBs a full-stack AI-powered website-optimization platform that allows web designers to blend high-quality design with data-driven conversion-rate optimization tactics: Easy A/B testing – generate recommendations and variants, deploy them, and track statistics & winners. Lead-generation playbooks – optimize headlines, copywriting & offers, and forms to raise conversion rates. Real-time analytics dashboards – track leads, sales, and key CRO metrics in one place. No setup required – Works with WordPress, Shopify, Squarespace, Webflow, Google Analytics & other integrations. Performance alerts and reminders – Consistent data monitoring with reminders of new A/B test opportunities.
    Starting Price: $249/year Starter
  • 3
    Coframe

    Coframe

    Coframe

    Coframe allows your website or app to fine-tune itself in line with its performance in the real world, it’s AB testing, but supercharged. Coframe uses the latest in AI to generate copy that is tailored to your users. Resulting performance data is fed back in to continuously improve your platform's content. All it takes to get up and running is a few lines of code. Coframe gives you full control and visibility. Until now, our digital interfaces have lacked the ability to adapt and improve themselves as living things do. Coframe is changing this, leveraging the latest in AI and UX/UI to bring user interfaces to life. Coframe currently supports continuous copy optimization for websites and apps. Coframe will soon support personalization and individualization based on user info. Edit and have Coframe experiment with any element of your UI through natural language on the fly.
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