Best AB Testing Software in the UK
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Compare the Top AB Testing Software in the UK as of November 2025
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What is AB Testing Software in the UK?
A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software in the UK currently available using the table below. This list is updated regularly.
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1
Selzy
Selzy
Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).Starting Price: $7 per month -
2
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
3
1PointMail
1Point Interactive, LLC.
1PointMail, a cloud-based email marketing solution, allows users to improve their email marketing return on investment (ROI). With 1PointMail, users can optimize marketing campaigns, manage lists, track campaign results in real time, and enhance email deliverability. 1PointMail allows users to upload lists, create newsletter templates, and send dedicated messages to their customers. 1PointMail also enables users to create sub-accounts for multiple users and customize them by giving them assignment permissions.Starting Price: $49.00/month -
4
Roistat
Roistat
Smart Marketing Analytics System. Access & visualize the insights you need to drive your online sales. Make more informed decisions based on ROI. With Roistat, save your money and increase your sales. You deserve to know the true cost of your marketing. Increase your campaign effectiveness, optimize your budget, and acquire paying customers. Analyze the real value of your marketing performance, stop wasting money & invest wisely. Track sales, drive growth, and increase online purchases. Manage your business by knowing and managing your key performance indicators. Roistat ensures that your data is as secure as possible. Our service is spread across multiple servers around the world to provide greater reliability, and to guarantee data integrity under any circumstances. During the design and development process, we invested a great deal of time and resources into creating a fail-proof and secure system.Starting Price: $239 per month
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