Compare the Top AB Testing Software in the UK as of November 2025

What is AB Testing Software in the UK?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software in the UK currently available using the table below. This list is updated regularly.

  • 1
    User.com

    User.com

    User.com

    User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →
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    Starting Price: $249.00/month
  • 2
    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.
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    Starting Price: $89 per month
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    WebEngage

    WebEngage

    WebEngage

    WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
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    WiserNotify

    WiserNotify

    WiserNotify

    Every day your website is visited by hundreds of people, and yet only a few take action on what you are offering. No matter how much technology transforms, we still need social proof to be assured. With Wiser Notify , we came up with a quick and easy solution to help your website visitors build trust in what you offer. With a mission to create sales-boosting effective marketing solutions for successful e-commerce businesses, Wiser Notify turns consumer psychology into digital solutions. Offering social proof & FOMO marketing solutions that will help you catch the attention of potential customers, Wiser Notify assists you in thriving sales and builds better credibility. Generate trust and gain popularity by showing recent actions like sales, sign-ups and subscriptions on your site.
    Starting Price: $10 per month
  • 5
    Mouseflow

    Mouseflow

    Mouseflow

    Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.
    Starting Price: $31 per month when paid yearly
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    Intelligems

    Intelligems

    Intelligems

    Intelligems provides data-driven solutions and helps maximize profits for Shopify merchants wanting to optimize their content, prices, discounts, and shipping rates. Our mission is simple, we want to help ecommerce entrepreneurs improve their businesses and make more money, by helping you use data to manage your pricing and profitability more effectively. We aim to provide independent ecommerce stores access to the same revenue optimization tools that power the growth and profitability of companies like Amazon and Uber. Intelligems can run AB tests for website imagery and copy, landing pages, Shopify themes, UX, and more, all at an affordable price. With the recent sunset of Google Optimize, now is the time to find an alternative. Use the Intelligems visual content editor to test edits to any text copy, images, HTML, or CSS on your Shopify store. Redirect between versions of a page to see which resonates best with customers.
    Starting Price: $74 per month
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    Dynamic Yield

    Dynamic Yield

    Dynamic Yield

    Maximize user engagement, conversions, and overall revenue with Dynamic Yield, an automated conversion optimization platform. Dynamic Yield enables users to personalize, check recommendations, monitor behavioral messaging, and make tests. Dynamic Field allows users to transform their audience data into actionable user segments. Dynamic Field also improves marketing ROI with contextualized campaigns.
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    Zappi

    Zappi

    Zappi

    Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.
  • 9
    Oracle Maxymiser
    Improve customer experience and drive higher return on investment. Oracle Maxymiser helps B2B and B2C marketers create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights. Find what works and what converts. With seamless switching between visual editing and code, Oracle Maxymiser’s visual editor enables nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy. Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view. Launch A/B and multivariate testing and segment traffic to see any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the digital experience with Oracle Infinity-powered Heatmaps.
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    Adobe Target
    Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.
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    Adora

    Adora

    Adora

    Adora is a comprehensive platform that provides real-time visualization of your entire product experience, capturing every user journey, screen, and interaction. It automatically maps live product screens, offering up-to-date insights into user experiences. The platform includes features such as Automated Journey Maps, Session Replays, Visual Analytics, Living Product Docs, and a Wayback Machine, all designed to enhance product teams' understanding and optimization of user interactions. Adora integrates seamlessly with tools like Notion and Confluence, ensuring that product documentation remains current and accessible. With a focus on security and privacy, Adora is SOC2 certified, providing peace of mind for teams aiming to improve their product's user experience.
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    DataFinder

    DataFinder

    ByteDance

    All the tools you need to drive growth. Create experiences that engage and convert more users with DataFinder, a BytePlus DataRangers product. Understand your customers better. Make data-driven decisions with industry-leading analytics, A/B testing and messaging capabilities. Discover in detail how your users interact with your offerings to improve their experience and lead them to take action. Identify and analyze users in groups based on their behaviors or actions, and compare them against one another to determine the key drivers of retention, conversion and more. With DataRangers' Multi-Path Funnels, you can easily visualize the steps your users take to complete a task, allowing you to pinpoint areas that cause drop-offs and customize them to aid in conversion. Break product features down to find out the reasons that contribute to user retention, and the factors that ensure they would return.
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    Upflowy

    Upflowy

    Upflowy

    Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Build and AB test your lead and signup flow faster than ever with our no-code engines. Create best-in-class signup flow templates, installed and integrated into your website instantly. Conduct ongoing experiments and A/B tests to optimise your flow without the IT burden. Designed to help you scale efficiently and convert more customers. A no-code signup builder offering world-class templates. Actionable insights and instant funnel analytics. Easy-to-setup A/B testing and personalisation capabilities. We are a team of doers, go-getters, and self-starters. Brought together to optimise signup flows all over the world. We strive to build fast, iterate fast and grow fast. We are a net positive company.
    Starting Price: $25 per month
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