Best Ad Management Software

Compare the Top Ad Management Software as of November 2025

What is Ad Management Software?

Ad management software streamlines the creation, deployment, and tracking of digital advertising campaigns across multiple platforms. It provides tools for audience targeting, budget optimization, and performance analytics to maximize campaign effectiveness. These platforms often integrate with social media, search engines, and programmatic ad networks to centralize ad operations. Advanced features like A/B testing, real-time bidding, and ROI tracking empower marketers to refine strategies and achieve better results. Ad management software is essential for businesses seeking to efficiently manage their advertising efforts and achieve measurable marketing outcomes. Compare and read user reviews of the best Ad Management software currently available using the table below. This list is updated regularly.

  • 1
    TikTok Ads

    TikTok Ads

    ByteDance

    Achieve your business goals with TikTok Ads Manager, part of TikTok for Business: share your brand’s story, unleash your creativity with a range of solutions and monitor your campaign’s performance. Our Business Help Center takes you through the step-by-step process of setting up your TikTok Ads Manager account and starting your first campaign. It covers everything from creating a login to publishing an ad to measuring performance. If you're ready to start sharing your ads on TikTok, you'll need to create a TikTok Ads Manager account. Creating an account is a three-step process that involves creating an account, completing your account setup, and passing the account review. TikTok Ads Manager gives you the option to choose from our family of apps for delivering your ads. The specific location and format of how your ad is shown is called placements.
  • 2
    AdSpeed AdServer
    AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed is an independent ad server and ad manager. You enter ads from your advertisers with targeting criteria into our system. We serve ads, track and report real-time statistics about ad impressions, clicks, revenue, and conversions. You manage your ad inventory through our user-friendly interface. AdSpeed AdServer offers comprehensive ad serving products for publishers, advertisers, agencies and ad networks. If you're looking to scale your advertising strategy from one website to a network of multiple publishers, AdSpeed ad server for ad networks can help you start your own ad network of publishers and advertisers. AdSpeed helps you track and audit all incoming ad traffic independently and make sure your ad spending is monitored and optimized for the highest return.
    Starting Price: $7.96 per month
  • 3
    Epom

    Epom

    Epom

    Epom is a Ukrainian software company specializing in ad tech solutions tailored to every business. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic. Epom Market is a zero-waste performance advertising platform designed for affiliates, agencies, and ambitious brands. It empowers marketers to launch high-impact campaigns with brand-safe, verified traffic, advanced optimization tools, and dedicated personal support — all from one platform. Epom White Label DSP ensures simple, data-driven, customizable and cost-effective media buying in the programmatic realm, regardless of the business model. Epom Ad Server is a platform to help publishers and advertisers of all niches and sizes to host & serve ads, optimize their ad placements, and make the most of their directadvertising.
    Starting Price: $250 per month
  • 4
    SplitMetrics Acquire
    SplitMetrics Acquire provides mobile marketers with better control over the Apple Search Ads management process, helps improve the decision-making process on investment and grow ROAS. The platform delivers a variety of tools for time and cost-effective Apple Search Ads management and scaling: ​1) Get a full-funnel view with MMP integration. Analyze and manage performance across all levels, including ad variations based on custom product pages, custom metrics, and even micro-conversions — in an all-in-one dashboard for proactive optimization. 2) Speed up the whole process and cut the routine of managing your Apple Search Ads account. With a set of 200+ automation rules, bulk management and 24/7 optimization, a UA manager can get a 4X productivity boost. 3) Navigate the competitive landscape and spot opportunities for growth with the best-in-class Apple Search Ads Insights, and get in-time alerting or bid changes with SoV in automation rules.
    Starting Price: $800 per month
  • 5
    TheOptimizer.io

    TheOptimizer.io

    TheOptimizer.io

    Designed by industry veterans with more than a decade of experience, TheOptimizer was born to deliver centralized automated campaign management. Boost your ROI, Save Time and Make more Money by automating your campaigns optimization process now! Completely automate your campaigns optimization process based on accurate campaign analytics, using flexible automatic rules, smart lists and more. Safeguard your adspent using 24/7 rules on campaign, widgets and creatives level. Change bids and budgets automatically based on how your campaign is performing. Clones your native campaigns with just a click without having to recreate everything from scratch. Totally automate your optimization process based on accurate campaign analytics, using rule based optimization actions and more. Quickly update and set camapign and/or publisher bids without having to log to your traffic source. Use createive level rules to automatically monitor and pause low performing/saturated creatives.
    Starting Price: $199 per month
  • 6
    Adscook

    Adscook

    Adscook

    Adscook is a Facebook ads management tool to scale your ads easily. It helps marketers create, automate and analyze their ads much more efficiently with advanced features and simple interface. Other tools in the market have limited functionality, complex interface and high costs. Don’t waste more time and money. Use the easiest tool for organized and quick ad creation and make your A/B testing fun. Use all combinations of the audiences, ad images, copies, devices, etc., and find the best converting ads. 24/7 automation rules based on a real time campaign data (ROAS, Revenue, CPA, Spent, Reach) will keep you profitable while you are away. Duplicate converting ads/adsets, rebalance your budget, find the optimal lookalike or test any other scenario. Easily identify factors affecting ads performance in one, real time dashboard. Make in depth analysis by tracking ROAS per keyword and further optimize your ads. Monitor multiple accounts in a real time and actionable dashboard.
    Starting Price: $89 per month
  • 7
    Escala

    Escala

    Escala

    Find all the marketing and sales tools you need to generate leads and convert them into loyal customers. The all-in-one CRM platform with live support from marketing, sales, and loyalty specialists. We help Latin American companies accelerate the success of their businesses through marketing and sales automation. At Escala, you can manage different processes through a single platform that is easy and intuitive to use. Escala has a complete CRM, very easy to use to manage your database, and sales processes and make your team more productive. This CRM is integrated with the functionalities of landing pages, email marketing, ad manager to create and manage Facebook and Instagram ads, and friendly Dashboards to have reports on your campaigns and actions in real-time. With Escala you can save time and money by automating your actions and constantly improving each campaign. Boost the growth of your company with Escala.
    Starting Price: $30 per month
  • 8
    Google Campaign Manager 360
    Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. Use Trafficking to manage creatives and run ad campaigns. Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you. Build and run custom reports. Includes standard, floodlight, path to conversion (P2C), reach, and cross-dimension reach report types and subtypes. Gain insight into user interaction paths and learn the role that specific channels played in your conversions. The verification tab in Reporting helps you check the overall behavior of your ad impressions. Learn about tagging, geo-targeting, and content verification.
  • 9
    Demandbase

    Demandbase

    Demandbase

    Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.
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