Compare the Top Ad Server Software in the USA as of November 2025

What is Ad Server Software in the USA?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software in the USA currently available using the table below. This list is updated regularly.

  • 1
    JW Player
    JWP is a video platform boasting 40,000 broadcasters, publishers, and other video-driven brands whose business relies on video as users. JWP provides these companies with a way to accelerate and scale their video strategy and is a video platform that can be used to stream video, engage audiences on any screen, and monetize content. Founded in 2004, the vendor states JWP customers generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York, New York with offices in London, England, and Eindhoven, Netherlands.
  • 2
    Playwire

    Playwire

    Playwire

    Digital advertising is complex and multifaceted. Evolving ad technology and increasing advertiser demands make it challenging for publishers to successfully manage their own advertising while creating great content for their users. Through our complete monetization platform, RAMP®, publishers never have to worry again. Playwire’s turnkey solution has the entire ad ecosystem covered! Publisher ad revenue is maximized while yield ops, direct sales, and custom creative teams work diligently in your best interest. Video, display, data, imagine all your digital advertising needs delivered through one channel; Playwire makes it possible. Integrate a simple piece of code and monetize your site for any device or operating system. Allow multiple ad exchanges to bid on your inventory at the same time, resulting in faster ad load times, better CPMs, and increased fill. Host, encode, manage, and publish your video content with ease. Complete with powerful analytics.
  • 3
    SpotX

    SpotX

    SpotX

    The Video Advertising Platform that Unifies TV, OTT, and Digital Video. Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. Streamline all demand and maximize revenue in a single, unified platform. Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens. Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory. Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs. Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield. Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
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