Best Brand Advocacy Software in the UK of 2025

Referral Factory

Referral Factory makes it easy to launch and manage referral programs and affiliate programs, without writing a single line of code. Use our AI-powered referral program generator to create fully branded campaigns in seconds. Access 100,000+ verified affiliates to promote your business. Seamlessly integrate with HubSpot, Salesforce, Pipedrive, Intercom, and 3,000+ tools via API, webhooks, Zapier, or Make. Automate referral tracking, rewards, and communication. Referral Factory offers 200+ reward types: vouchers, PayPal payouts, gift cards, and more. Fully GDPR, SOC 2, and ISO 27001 compliant with self-hosting available. Get real-time analytics, 24/7 support, and pricing from $95/month. Referral Factory is ranked #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro. Trusted by thousands of marketers and founders to drive growth through word-of-mouth, affiliate marketing, and customer advocacy.

348 Ratings

Starting Price: $95 per month

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Extole

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.

66 Ratings

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Employee Advocacy by Sprout Social

Sprout Social

Sprout Social’s Employee Advocacy platform empowers employees to become brand advocates by easily sharing approved content on their social networks. The platform helps organizations increase brand awareness and extend reach while reducing paid media costs through earned media value. Employees can share pre-approved messages that maintain brand consistency and compliance, minimizing risk. The platform supports content sharing across LinkedIn, X (formerly Twitter), Facebook, and Instagram via desktop or mobile apps. Employers can track advocacy impact with detailed analytics, measuring reach, engagement, and ROI linked to leads or web traffic. Overall, Sprout Social simplifies amplifying brand messages authentically through employees.

Starting Price: $89 per user per month

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GaggleAMP

GaggleAMP simplifies social media management and boosts employee advocacy. The platform enables managers to curate content for company and employee social media handles, aided by AI. Employees improve their personal brand while promoting the company, leading to higher brand awareness, press opportunities, lead generation, and marketing campaign success. To see how impactful an employee advocacy program could be for your company, visit our ROI calculator on our website.

Starting Price: $500/month/50 seats

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BizRatings

BizRatings.com

Our Business Intelligence (BI) leverages Customer Satisfaction Surveys (CSAT) to identify Promoters, Passives, and Detractors. Our solution is continually iterated to collect real-time customer feedback, boost SEO, and keep our users’ Net Promotor Scores (NPS) accurate…all to accomplish our mission to empower our community to share the wealth of their reputations with the world. The BizRatings edge: 1. Improve your SEO: By amplifying your positive customer feedback through converted CSAT surveys, SEO rankings increase via Google (or whatever search engine you prefer) and your company's listing on the BizRatings company index. As a result, find and maintain the top spot in online searches and drive sales. 2. Stay on top of your NPS: Know what's happening with your NPS every day to stay one step ahead of the competition. Knowing the pulse of your NPS, you can evolve by making small adjustments as needed. It's how you can maintain the lead and win the NPS race

Starting Price: $0 per month

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Limber

The Limber platform allows you to implement your Employee Advocacy project by centralizing access to corporate content and encouraging your employees and partners to distribute quality, up-to-date and validated content on their social networks. With Limber, marketing teams can provide managers and salespeople the means to ensure a regular presence on social networks and to generate new opportunities. Limber integrates automation features to speed up content publishing, optimize its use and eliminate time-consuming tasks to keep things moving at a fast pace! Facilitate access to and sharing of value-added thematic content to develop your company's audience while also helping your employee advocates to develop their own personal branding. Limber is aimed at many different business profiles. Discover how our platform can be useful for you, but also how it could be of interest to all of the people you collaborate with!

Starting Price: $30 per user per month

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Socxo

Socxo is a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps business' build employee influencers and generate organic reach for their content marketing efforts. Discover the power of social media influence through people networks attract, engage, and empower your employees, partners, and fans to be your best brand ambassadors. Power up your content marketing effort. Discover the collective power of social media influence through people networks, attract, engage, and empower your employees, customers, partners, and fans to be your best brand ambassadors with brand advocacy like never before. Arm users with relevant content. Curate branded, industry, and user-generated content for effective internal communication as well as external sharing. Create close-knit, informed communities, encourage interaction, sustain the pace to strengthen relationships.

Starting Price: $179 for 1,000 shares

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Fouita

Be notable and make your users benefit from a unique experience by interacting with them to avoid the common monotony in websites. Smart widgets flows are the best solution to increase engagement, boost customer acquistion and enhance the retention rate. Making your users enjoy their navigation journey will lead to enhance sales and boost brand advocacy. Sometimes the best tool for the job is not with code, the text editor helps you write more easily and elegantly. You can write articles, blogs or captions and customize content faster. This way, it will be automatically optimized for mobile display and SEO indexing. You have various options of widgets available for you. Your choice depends on your business goals, whether you want to drive traffic, increase reach, or create a database, etc.

Starting Price: $29 per month

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BlinkCompose

BlinkCompose is an AI-powered platform that streamlines the creation of high-converting email campaigns, enabling businesses to engage subscribers effectively and transform leads into loyal customers. It features Miki, an AI bot trained to write compelling emails that resonate with audiences, encouraging desired actions and fostering brand advocacy. Users can establish their brand voice by inputting previous emails or content, allowing the AI to learn and replicate their unique style. Additionally, BlinkCompose offers the ability to create product profiles, storing essential information for consistent and efficient email generation. It supports the creation of various email types, including pre-launch announcements, list nurturing sequences, onboarding series, product launch communications, post-purchase follow-ups, cart abandonment reminders, re-engagement initiatives, event invitations, cold outreach, upsell propositions, seasonal promotions, etc.

Starting Price: $27 per month

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Ambassify

Ambassify is a leading employee advocacy platform, empowering your colleagues with the key tools they'll need to drive employee advocacy initiatives, from social sharing and employer branding through to community building. Scale your marketing efforts by leveraging the authentic voice of your employees on social media while you reach a whole new audience and claim large-scale visibility. Go beyond social sharing and focus on engagement and collaboration to enhance advocacy and build trust. Track the performance of your program and measure the real impact of your teams on social media and beyond. Ambassify empowers you to move beyond social sharing with the widest range of ideation features, focus on engagement, collaboration, and employee- generated content as a way to enhance advocacy and build trust internally and externally. Stimulate friendly competition with gamification and leaderboards. Reward employee ambassadors for their efforts with a wide range of custom reward

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Social Seeder

One important aspect of employee engagement is to communicate with your workforce, so they can talk about you. Potential new employees need to know about you as an employer. Potential new customers need to know about your values. And who better to tell this story than your current employees? Recruit, activate and engage your community of ambassadors. Segmenting your ambassadors allows you to tailor your communications. Send targeted company news (or related news) to your ambassadors. Encourage your ambassadors to share it on social: it only takes a few clicks. Through detailed reporting on self-explanatory dashboards, you’ll be able to measure the success of every item you send. Learn, adapt and improve.

Starting Price: $450 per month

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Visibly

Capture and share culture content, measure and drive employee engagement, recognize, reward, and empower your brand ambassadors. To thrive in today’s rapidly changing world, organizations need to create responsive and resilient cultures that are capable of supporting constant change. Through a unique set of tools and expert-led services all centered around your continuous culture transformation, Visibly drives agile people programs that engage and empower everyone in the organization to better adapt to cultural and strategic changes and drive better business performance. Collect insights from your employees, customers and jobs applicants, EX, NPS. Visibly is more than just a survey or chat application. Our platform helps People teams launch, measure and optimise engagement strategies in real-time, then leverage the results for brand advocacy and tangible business growth.

Starting Price: $6

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Aklamio

We’ve built a Customer Incentives Platform that enables you to incentivize new and existing customers by enriching their customer journey. We’ve had ten years to perfect our Customer Incentives Platform and turn it into a powerful tool for growth. Enterprises saw a noticeable increase in sales when offering incentives like cashback to their customers. Customer referrals, even when incentivized, will be among a brand’s cheapest acquisition channels. Referrals build trust, brand loyalty, and advocacy. Referred customers spend more with the brand and stay longer. Our platform turns ordinary customer experiences into rewarding ones. We enable brands to offer different types of incentives for any moment within the customer lifecycle. When it comes to flexibility, the platform provides all the features to implement online and offline incentive programs that encourage customers to take a specific action, like signing up for a contract or referring a friend.

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BeAmbassador

The opinion of employees is the companys most influential voice in social networks. However, how to involve this valuable asset in the social media strategy of the brand? The answer is BeAmbassador, the Cloud Platform that allows you to increase the organic reach of your brand in social media, attract talent to your company and boost you social sales through employees' social networks. BeAmbassador boosts Marketing, Sales and Human Resources strategies such as Employee Advocacy to enhance brand image through social networks, Social Selling to increase lead generation and sales involving the sales team or Employer Branding to retain and attract talent to the company Are you ready to boost your social media strategies with yours employees? Our solution is ideal for your company, agency, university, business school, government institution and much more. Contact us for more information!

Starting Price: Contact Us

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Replymer

Replymer helps your brand grow through authentic, human-written replies that recommend your product to the right conversations on Reddit, X (Twitter), and LinkedIn. After a brief setup in which you describe your product, target audience, and keywords, their team continuously scans relevant conversations 24/7 across these platforms. Real writers craft replies that match your brand voice and add genuine value, then publish them from credible accounts so they feel natural rather than salesy. A dashboard lets you track mentions found, replies published, reply rate, and performance by keyword and platform. The process is built to run on autopilot; set up in 5-10 minutes, then focus on metrics while the Replymer team handles monitoring, writing, and publishing. The emphasis is on quality over quantity, recommending your product only when it genuinely helps the conversation and avoiding spam. The service is engineered for trust, authenticity, and measurable ROI.

Starting Price: $49 per month

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PostBeyond

Influitive

PostBeyond is an employee advocacy platform that empowers organizations to activate their workforce as social media brand advocates. It makes sharing company content across employee networks simple and seamless, boosting brand visibility and engagement. The platform offers analytics and reporting tools to measure which posts resonate most and drive ROI. PostBeyond supports diverse teams, including marketing, sales, HR, and channel partners, to create a unified brand story on social channels. Trusted by leading brands like Dynatrace and Scotiabank, it enables scalable social sharing while keeping the process easy and effective for employees. Overall, PostBeyond helps companies amplify their content through authentic employee voices.

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Apex Loyalty

Apex Loyalty App will help your brand better connect with your existing channel customers, engage & reward them for being your business partners. With Apex Loyalty, brands can engage & stay connected with channel partners to create brand advocacy and drive more sales in competitive or downsized markets. When it comes to channel loyalty apps, reward management and procurement are major hassles. The Rewards-Ready Loyalty Platform offered by Apex Loyalty allows executives to allocate their precious time on marketing efforts. Cleanly redeveloped, user-friendly administration screens to create campaigns for point collection and redemption with an adaptable rules engine. Apex Loyalty is a cloud-based B2B loyalty, engagement & incentive automation platform developed on Salesforce. With Apex Loyalty, companies engage & stay connected with channel partners, distributors, and retailers to drive more sales and to create brand advocacy.

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Guuru

GUURU’s Community Advice Solution empowers brands to build meaningful connections across the digital buyer journey by connecting online shoppers with a community of loyal customers for authentic, real-time advice. The connections are established through touchpoints directly in the online store. Shoppers experience the brand through its most trusted voices and receive recommendations from experienced product users. Product insights from these live conversations are transformed into SEO-friendly, AI-visible Trusted Community Content, amplifying the brand’s presence and credibility at every touchpoint.

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Hootsuite Amplify

Hootsuite

Boost your social reach with employee advocacy. Hootsuite Amplify makes it easy for your employees to safely share your content—extending your social reach. Use the incredible social influence of your employees by empowering them to share approved content across their social networks. Amplify’s clean and intuitive mobile-first environment boosts employee engagement by making it easy for your people to stay connected and informed. Save time by managing messaging and measuring your results from within the Hootsuite dashboard. Create pre-approved content for your organization to share, so that messaging is accurate, clear, and on-brand.

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Greenfly

Your brand ambassador program has never been more important. Social media is now where consumers connect with the brands they love and discover new ones to follow. Ambassadors are the human face of your brand. Greenfly is ambassador management software that enables you to collect original and authentic photos and videos from advocates for digital marketing promotions to reach new customers. Collaborate with brand ambassadors, connect with customers on social media, and promote your brand to new markets with authentic content. Greenfly’s brand ambassador management platform is the new way to build your brand through digital marketing. Greenfly is a unique brand advocacy solution that allows you to request, collect, and distribute content from a central media hub. Manage your brand’s social media presence to increase customer engagement. Collect original, authentic content from ambassadors about their life with your brand and beyond to build your following and theirs.

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Subscriber Voice

Happy customers are the best marketers. Generate and manage online reviews across the sites that matter most to your business. Take your reviews from across the web into a centralized platform where you can easily view, filter, and respond to customers on hundreds of sites. Create a steady stream of reviews across the web, mobile, and email with automated and individually targeted review invite. Stay connected on the most popular review sites like Facebook and Google, to industry-specific sites that are important to your business. Turn passionate customers into an army of advocates generating social proof that builds trust, increases acquisition, and drives growth. Turn your customer experience into a powerful marketing machine. We’re on a mission to help businesses build stronger relationships with software that improves the customer experience through actionable intelligence. We help people manage online reviews from a single centralized platform.

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Myagi

Rallyware

Turn retail associates into brand advocates. Drive brand loyalty, training, and brand-seller communications with access to the largest network of sales associates available. Transform your ability to educate, empower, and influence retail sales associates at scale. Brands lack a direct connection to the retail sales associates that sell their products. Without this connection, brands are unable to transfer the knowledge sales associates need to confidently sell their products. ‍ Brands on Myagi connect directly with their retail sales associates in a scalable, measurable and engaging way, helping them drive product sales and ensure their brand is represented to consumers in the best possible way.

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Roster

Grow with a community of brand-loving ambassadors and affiliates – amplify your awareness and sales with UGC and referrals. Manage an unlimited crew of creators, affiliates, influencers, and ambassadors on the same platform. Nailing time and money savings like a pro. Tailor programs, run campaigns, collect UGC, get product reviews, track commissions, and fulfill rewards—every ambassador platform tool you need to grow a brand community. With Roster, make the most of word of mouth and real customer stories. Easily keep ambassadors busy producing and sharing, while we gather all their content into your own UGC library. An extensive suite of brand ambassador tools to automate every phase of community marketing. Easily turn customers into brand ambassadors that connect with your ideal audiences.

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Sharebee

Sharebee is an employee advocacy and social selling platform designed to amplify brand presence through employee engagement on social media. It offers a centralized content library where employees can access and share pre-approved materials, such as articles, case studies, and company news, directly from their personal social media profiles. It features advanced analytics to track engagement metrics, including reach, clicks, and interactions, enabling organizations to measure the impact of their advocacy programs. Gamification elements, such as points and leaderboards, are incorporated to motivate participation and recognize top contributors. Sharebee also provides mobile access, allowing users to share content and receive notifications on the go. It integrates with ChatGPT, offering AI assistance for content creation and optimization.

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Brand Networks (BN)

Brand Networks (BN) is the global leader in employee‑generated content marketing, powering the world’s largest employee and local influencer programs for top brands and retailers. Its AI‑driven platform enables employees and local store teams to create authentic, on‑brand content that drives real engagement. Branded posts see up to 24× more shares, while early adopters report a 27% surge in online engagement and a 19% lift in sales during their first year. BN combines 15+ years of media planning expertise with advanced AI machine‑learning to plan and activate campaigns at local and national scale, offering four core modules. BN Influencer for employee advocacy, BN AdTech for AI‑optimized campaign planning, BN Ads for full‑service media activation, and BN Local for supercharged local marketing. The platform’s brand safety tech, seamless campaign oversight, and rapid, scalable workflows let businesses of any size harness authentic voices without additional headcount.

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Higher Logic Vanilla

Vanilla Forums

Vanilla Forums allows you to create an online community that your customers or audience will love. Thousands of companies use our open source and hosted products to increase loyalty, brand advocacy and reduce customer service costs. Vanilla's customers are made of a broad group of organizations from around the world.

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Duel

Duel has developed both the technology and methodology to enable purpose-led brands to drive organic growth through word of mouth and advocacy. Committed to working with brands that put people and the planet over profit, Duel is demystifying word-of-mouth marketing and breaking a brand’s reliance on digital advertising and other short-form marketing practices to build movements and deliver growth. Duel’s product is a Brand Advocacy Platform that drives organic growth and retention for high passion brands. The platform scales management of the brand’s relationship with thousands of their advocates through Advocacy Programs that engage, retain and drive word-of-mouth sales. The platform combines different advocacy tools (including brand challenges, UGC, referrals, loyalty, affiliates and surveys), under one platform so brands can build rich, customer membership clubs and VIP programs with airline style ‘status’ tiers, groups and segmentation.

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Sideqik

Sideqik is a leading influencer marketing platform that helps brands grow their online communities through influence. With more social data than any other provider, Sideqik's AI-powered SaaS platform enables marketers to identify relevant influencers and prove ROI. The Sideqik team is not only committed to bringing our customers the best-in-class creator platform, we have intentionally built a team of people who are passionate about building communities and brand advocacy. Fueled by our team’s expertise in social engagement, partnering with Sideqik means gaining resources with extensive experience in social media marketing, creator management, brand building, technology, and more.

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Bulbshare

We help the world's leading organizations stay ahead of the game through customer collaboration. Bulbshare is the place where audiences shape the content they consume, the causes they care about and the brands they love. A collaborative tech platform that brings brands and organizations closer to their customers than ever before - building online communities that enable conversations, collaboration and co-creation. We're driven by the belief that through harnessing the power of real people to shape their experiences, we can create better brands and better institutions that are more firmly rooted in the interests of the audiences they seek to serve. We build customer communities anywhere in the world, providing insight, content and ideas in real-time - straight from the voices of your customers. A new breed of instant, more cost-effective consumer insight - driving smarter product, service and brand decisions.

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Commspoint Journey

Nielsen

Nielsen's Commspoint Journey is a media planning solution designed to identify and measure the key decisions and influences affecting consumers before, during, and after purchasing goods and services. By pairing two or three recent purchases from survey respondents with Nielsen's proprietary database, it provides up to 15,000 detailed customer journeys across more than 30 categories. These insights offer a clear picture of consumer experiences, ranging from early brand awareness to purchase consideration, sales influence, and brand advocacy. Features include an easy onboarding experience, with new users operational after only a few hours of training; consumer insights across more than 30 major categories to enhance marketing strategies; understanding of customer purchase behaviors to identify opportunities for influencing future sales; and optimization of campaign strategies by ensuring the delivery of the right message at the right time.

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Best Brand Advocacy Software in the UK

Compare the Top Brand Advocacy Software in the UK as of November 2025

What is Brand Advocacy Software in the UK?

Referral Factory

Extole

Employee Advocacy by Sprout Social

GaggleAMP

BizRatings

Limber

Socxo

Fouita

BlinkCompose

Ambassify

Social Seeder

Visibly

Aklamio

BeAmbassador

Replymer

PostBeyond

Apex Loyalty

Guuru

Hootsuite Amplify

Greenfly

Subscriber Voice

Myagi

Roster

Sharebee

Brand Networks (BN)

Higher Logic Vanilla

Duel

Sideqik

Bulbshare

Commspoint Journey

Best Brand Advocacy Software in the UK

Compare the Top Brand Advocacy Software in the UK as of November 2025

What is Brand Advocacy Software in the UK?

Referral Factory

Extole

Employee Advocacy by Sprout Social

GaggleAMP

BizRatings

Limber

Socxo

Fouita

BlinkCompose

Ambassify

Social Seeder

Visibly

Aklamio

BeAmbassador

Replymer

PostBeyond

Apex Loyalty

Guuru

Hootsuite Amplify

Greenfly

Subscriber Voice

Myagi

Roster

Sharebee

Brand Networks (BN)

Higher Logic Vanilla

Duel

Sideqik

Bulbshare

Commspoint Journey

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