Best Brand Monitoring Tools of 2025

Evertune

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale 1M+ monthly custom prompts per brand across all major LLMs for statistically confident brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.

1 Rating

Starting Price: $3,000 per brand

View Tool

Visit Website

AthenaHQ

AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.

17 Ratings

Starting Price: $295/month

View Tool

Visit Website

Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

6,067 Ratings

View Tool

Visit Website

LLMO Metrics

LLMO Metrics is a platform designed to track, analyze, and optimize your brand's presence in AI-generated responses across platforms like ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. Recognizing that AI is becoming the new search engine, LLMO Metrics helps businesses ensure they are mentioned accurately and favorably in AI-driven queries. It offers features such as Generative Engine Optimization, which allows users to see where their brand ranks for key queries compared to competitors, with historical tracking. It also provides Answer Correction & Validation to ensure AIs provide accurate responses about your business by tracking deviations from the ground truth answers you provide. Additionally, LLMO Metrics enables monitoring of how AIs rank your brand and competitors, offering insights into which web pages are used as sources for AI responses.

12 Ratings

Starting Price: €80 per month

View Tool

Mentionlytics

Mentionlytics is a comprehensive tool for web & social media monitoring, social listening, and brand management, catering to startups, businesses, marketers, and PR experts. Key features include real-time data monitoring across various online sources, reputation management, audience analysis, lead identification, competitor tracking, and influencer discovery. It offers an intuitive dashboard, deep-learning AI for sentiment analysis, and an AI Social Intelligent Advisor for actionable insights. Exceptional customer support is available via call, live chat, and email. Custom white-label reports make it ideal for presenting data to clients. In summary, Mentionlytics is a robust, user-friendly solution for enhancing your brand's digital presence.

Starting Price: $69.00/month

View Tool

Sprout Social

Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.

11 Ratings

Starting Price: $199/seat/month

View Tool

X Pro

X

Manage multiple X (formerly known as Twitter) accounts from the same interface. The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of X. X Pro (formerly TweetDeck) enables you to monitor multiple timelines on a single screen. Track and organize content, and engage with your communities in real-time.

4 Ratings

Starting Price: $0

View Tool

Marketing Miner

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

3 Ratings

Starting Price: $13.00/month

View Tool

BuzzSumo

Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.

3 Ratings

Starting Price: $79 per month

View Tool

Awario

The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.

3 Ratings

Starting Price: $39.00 per month

View Tool

Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

3 Ratings

View Tool

Peekaboo

Peekaboo is an AI-powered platform designed to assess and enhance your brand's visibility across major AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Grok. By simply entering your website URL, Peekaboo generates a comprehensive report detailing how your brand appears in AI-generated responses, offering insights into your current standing and actionable steps for improvement. It operates without requiring a credit card during its early access phase, ensuring a commitment-free experience. Peekaboo's autonomous content agents can publish and refresh content on platforms like Medium, wiki pages, and your website, guided by AI insights to boost discoverability. Features include Content Opportunity Insights to identify topics for content creation, Response Gap Detection to monitor areas lacking AI-generated answers, and an Agent Activity Tracker to oversee completed tasks.

3 Ratings

View Tool

GetCito

In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. GetCito, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, GetCito tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. GetCito offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with GetCito.

1 Rating

Starting Price: $19 month

View Tool

Locobuzz

Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.

1 Rating

Starting Price: $300/month

View Tool

ProQuo AI

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.

1 Rating

Starting Price: $2000 per month

View Tool

Profound

Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products. Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search. Being on the first page of Google isn’t enough anymore. Less than half of the sources that AI answer engines cite are within the top 10 search engine results. New factors are influencing content visibility on AI platforms. With Profound, you can find out what those factors are. Profound has the most sophisticated technology for analyzing how AI platforms talk about brands. Manage sentiment about your brand. Identify hallucinations. We tell you where to focus to show up more frequently and more favorably. Brands use our analysis to inform their marketing, PR, content, and social strategies.

2 Ratings

View Tool

Brand24

Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors. Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers. This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!

Starting Price: $39.00/month

View Tool

YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.

Starting Price: $299.00/month

View Tool

Mangools

Mangools is a package of super-user friendly SEO tools to cover everything from keyword research, rank tracking to competitor analysis & backlink analysis. 1. KWFinder is one of the most popular keyword tools with accurate keyword difficulty, precise local SEO data and search engine results for more than 50k locations. 2. SERPChecker shows you search results for more than 50k locations with SERP features, their impact on the organic search results and 45 SEO metrics. 3. SERPWatcher is a rank tracker to track both mobile/desktop ranks. It comes with aggregate metrics, daily updated ranks and charts to quickly see the overall ranking progress. 4. LinkMiner lets you find the most powerful backlinks of your competitors with a preview of anchor texts on the referring website. 5. SiteProfiler is an SEO analysis tool with all the essential SEO metrics & insights under one roof. 6. Mangools AI Search Grader is a free GEO (Generative Engine Optimization) tool

Starting Price: $29.90 per month

View Tool

BrandMentions

We dig every corner of the internet to find all the relevant mentions about anyone or anything. Discover and engage with your customers and the key influencers in your niche that will give you larger brand exposure & great insights about your target market. Get to know your customers' core interests and create products that will meet their exact needs and desires. BrandMentions tells you where to promote your products and find new customers. By always being aware of who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market. Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media. BrandMentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.

Starting Price: $49 per month

View Tool

HubSpot AI Search Grader

HubSpot

HubSpot's AI Search Grader is a free tool designed to help brands understand and enhance their presence in AI-powered search engines. By analyzing how your brand appears in AI search results, the tool provides insights into brand sentiment and share of voice, offering a comprehensive score that reflects overall performance. This analysis enables marketers, SEO experts, entrepreneurs, and blog administrators to identify areas for improvement, optimize strategies, and increase brand visibility, traffic, awareness, and sales. Currently, AI Search Grader evaluates results from GPT-4o, with plans to incorporate more AI search engines in the future. The tool is free to use and can be applied to assess your own brand or others within your industry to gauge performance and visibility. As more people move to AI search engines like ChatGPT and Perplexity for answers to their queries, brands will need to think beyond traditional search methods.

Starting Price: Free

View Tool

NexVision

NexVision Lab

NexVision is an AI-powered platform that provides multi-layered, real-time information gathering and cyber protection. It offers deep, contextual intelligence encompassing targets, motivations, and threat analytics. The platform's advanced search algorithm discovers over 120,000 hidden Tor sites daily, enabling users to access the deep and dark web without the need for anonymizing browsers like Tor. NexVision's AI/ML-powered engine continuously collects, analyzes, and sorts big data from publicly available databases and the deep web, supporting multiple languages and equipped with natural language processing and steganography-decoding capabilities to detect hidden information used by advanced threat actors. The user-friendly dashboard allows for setting keyword alerts, conducting investigations, and analyzing results while maintaining user anonymity. NexVision enables organizations to proactively safeguard their assets and maintain a secure online environment.

Starting Price: Free

View Tool

ZipTie.dev

ZipTie.dev is a cloud-based platform that helps you monitor and optimize your brand's visibility in AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity. It allows you to track your AI search presence, compare your performance with competitors, and focus on the questions that bring you customers. ZipTie.dev provides AI success scores to prioritize your optimization efforts and offers a query generator to suggest the right questions for your business. It also includes features like AI search monitoring, AI search prioritization, competition analysis, and an AI assistant to generate queries relevant to your business. ZipTie.dev tracks AI overviews in 10 countries, including the United Kingdom, India, Canada, Australia, Poland, Spain, and Germany. It is used by business owners, webmasters, venture capitalists, and SEO agencies to monitor brand mentions, website citations, and overall brand sentiment across AI search.

Starting Price: $99 per month

View Tool

Critical Mention

The Critical Mention Earned Media Suite includes the most reliable real-time media monitoring for global TV, Radio, Online News, Podcasts and Social Media, as well as robust earned media analytics and the most accurate and frequently updated media contact and influencer database in the industry.

View Tool

Talkwalker

Social insights for the world's most impactful brands. Your reputation is everything. Make sure it’s protected, globally. Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits. Benchmark your brand and campaigns with our proven KPI frameworks. Measure sentiment and brand health. Connect social efforts to real business results and provide your management with instant reports. Compare your results to the competition, across every channel. Discover what customers really think about your brands and products in real time. Maximize the social performance of your communication campaigns with data-driven technology. Find the best stories and the true influencers to boost your brand power. With Quick Search, spot the trending stories on your brand and industry, in real time.

Starting Price: $9,600 per year

View Tool

OBI Brand Monitor

OBI4wan

Keep track of your brand and reputation and make marketing, communication and PR efforts measurable. From now on, stay away from your gut feeling and make sure you really know what’s going on. With the OBI Brand Monitor you can keep a sharp overview of everything that is being said and written about your organisation online and offline. This way you can build your brand and reputation in a more targeted way. Keep an eye on the prevailing sentiment surrounding your organization or competitor. New campaign or crisis? Immediately see the effect on sentiment and adjust where necessary. Inform your organization using automated and data-driven reports. Everything can be customised with the information you want to display. Media monitoring stands or falls on its ease of use. Choose what you want to monitor in real time, where regular reporting is sufficient and what can be handled with narrowcasting. You indicate to us how you want to work, we set up the environment for you.

View Tool

Zyte

Hi, we’re Zyte (formerly Scrapinghub)! We are the leader in web data extraction technology and services. We’re obsessed with data. And what it can do for businesses. We help thousands of companies and millions of developers to get their hands on clean, accurate data. Quickly, reliably and at scale. Every day, for more than a decade. From price intelligence, news and media, job listings and entertainment trends, brand monitoring, and more, our customers rely on us to obtain dependable data from over 13 billion web pages each month. We led the way with open source projects like Scrapy, products like our Smart Proxy Manager (formerly Crawlera), and our end-to-end data extraction services. Our fully remote team of nearly two hundred developers and extraction experts set out to remove the barriers to data and change the game.

View Tool

Social Mention

BrandMentions

Social Mention finds who's talking about your brand or competitors in the news & social media. Social Mention is a simple to use social media search tool that aggregates user generated content from across the internet into a single stream of information. It’s a social media monitoring tool that allows you to track and measure what people are saying about your brand anywhere on the globe, in real-time. SocialMention is part of BrandMentions, an in-depth brand monitoring tool designed to track and engage in online conversations in real-time. Never miss a comment or mention about your product or brand on social media accounts, news and other publications. Get to know as soon as your audience talks about you, anywhere online. Have a better understanding of how your customers are interacting with your brand, how your social media strategy is performing & create products that will meet their exact needs.

View Tool

Keyhole

Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.

Starting Price: $49 per month

View Tool

Brand Analytics

Brand monitoring and analysis in social and mass media. Brand Analytics will help handle the business tasks of your company’s key divisions. Control reputational risks and improve PR effectiveness. Create sought-after products, and develop your communication strategy. Improve customer-service quality, and strengthen customer loyalty. Brand Analytics ensures collecting the data of best integrity, from all sources. Social networking sites: VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, Twitter, etc. Blogs, forums, review websites, mobile app stores. Public channels and Telegram chats. Online mass media and websites of government agencies and market-forming companies and organizations. Operating under the contract with VK.com that provides access to full public data stream, Brand Analytics ensures completeness, speed and quality of message analysis unique for the market. Our monitoring spans all types of messages and data.

Starting Price: $339.75 per month

View Tool

Best Brand Monitoring Tools

Compare the Top Brand Monitoring Tools as of November 2025

What are Brand Monitoring Tools?

Evertune

AthenaHQ

Semrush

LLMO Metrics

Mentionlytics

Sprout Social

X Pro

Marketing Miner

BuzzSumo

Awario

Brandwatch

Peekaboo

GetCito

Locobuzz

ProQuo AI

Profound

Brand24

YouScan

Mangools

BrandMentions

HubSpot AI Search Grader

NexVision

ZipTie.dev

Critical Mention

Talkwalker

OBI Brand Monitor

Zyte

Social Mention

Keyhole

Brand Analytics

Best Brand Monitoring Tools

Compare the Top Brand Monitoring Tools as of November 2025

What are Brand Monitoring Tools?

Evertune

AthenaHQ

Semrush

LLMO Metrics

Mentionlytics

Sprout Social

X Pro

Marketing Miner

BuzzSumo

Awario

Brandwatch

Peekaboo

GetCito

Locobuzz

ProQuo AI

Profound

Brand24

YouScan

Mangools

BrandMentions

HubSpot AI Search Grader

NexVision

ZipTie.dev

Critical Mention

Talkwalker

OBI Brand Monitor

Zyte

Social Mention

Keyhole

Brand Analytics

Related Categories