Best Brand Monitoring Tools

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

LLMO Metrics is a platform designed to track, analyze, and optimize your brand's presence in AI-generated responses across platforms like ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. Recognizing that AI is becoming the new search engine, LLMO Metrics helps businesses ensure they are mentioned accurately and favorably in AI-driven queries. It offers features such as Generative Engine Optimization, which allows users to see where their brand ranks for key queries compared to competitors, with historical tracking. It also provides Answer Correction & Validation to ensure AIs provide accurate responses about your business by tracking deviations from the ground truth answers you provide. Additionally, LLMO Metrics enables monitoring of how AIs rank your brand and competitors, offering insights into which web pages are used as sources for AI responses.

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.

The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.

Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors. Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers. This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.

The Critical Mention Earned Media Suite includes the most reliable real-time media monitoring for global TV, Radio, Online News, Podcasts and Social Media, as well as robust earned media analytics and the most accurate and frequently updated media contact and influencer database in the industry.

Social insights for the world's most impactful brands. Your reputation is everything. Make sure it’s protected, globally. Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits. Benchmark your brand and campaigns with our proven KPI frameworks. Measure sentiment and brand health. Connect social efforts to real business results and provide your management with instant reports. Compare your results to the competition, across every channel. Discover what customers really think about your brands and products in real time. Maximize the social performance of your communication campaigns with data-driven technology. Find the best stories and the true influencers to boost your brand power. With Quick Search, spot the trending stories on your brand and industry, in real time.

Hi, we’re Zyte (formerly Scrapinghub)! We are the leader in web data extraction technology and services. We’re obsessed with data. And what it can do for businesses. We help thousands of companies and millions of developers to get their hands on clean, accurate data. Quickly, reliably and at scale. Every day, for more than a decade. From price intelligence, news and media, job listings and entertainment trends, brand monitoring, and more, our customers rely on us to obtain dependable data from over 13 billion web pages each month. We led the way with open source projects like Scrapy, products like our Smart Proxy Manager (formerly Crawlera), and our end-to-end data extraction services. Our fully remote team of nearly two hundred developers and extraction experts set out to remove the barriers to data and change the game.

Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.

Rankshift is an AI visibility tracking tool that helps website and brand owners check, track, and improve how visible they are in AI-powered search engines like ChatGPT, Google Gemini, Mistral, Claude, and Perplexity. It offers clear tips for improvement, ongoing performance tracking, competitor monitoring, and citation analysis to boost visibility in AI search results.

KNWN helps businesses understand how visible their brand is to AI tools like ChatGPT, Perplexity, Gemini, and Claude. It scans your website and shows you whether AI models can access, interpret, and recommend your content to users. You’ll get an AI Visibility Score, Audience Fit Score, and real-time analytics showing how often AI agents mention your site. If there are gaps, missing pages, unclear content, or poor structure. KNWN tells you what to fix and how. For Pro users, it also generates AI-optimized content and recommends actions to improve AI discoverability. It's ideal for founders, marketers, and agencies who care about SEO but want to go one step further: making sure their brand exists in AI conversations.

Track your media coverage, listen to what people are saying about your brand, monitor your competition, measure PR & marketing effectivenes. It is Robust, It is Scalable, It is Customizable… simply Powerful. Scales to process hundreds of press publications every day. It integrates modules for news insights, ad monitoring and a delivery platform with real-time alerts. Manages automated & semi-automated production lines for digitizing, archiving, retrieving & analyzing press media. Available as a Software as a Service (SaaS) or as a standalone platform, guaranteeing small initial investment. Robust & advanced query system with live translations, automated result clustering and sentiment analysis. Technologically advanced & most accurate feature rich platform for article processing, customer retrieval, advanced management & alerting system.

Monitor everything about your brand in traditional, digital and social media to understand customer perception and measure your visibility – in real time. Get the insights you need by monitoring top publications, pages and influencers. Identify opportunities and challenges, even when your brand is not mentioned directly. Understand if your marketing actions are giving the expected result. Measure how many “likes” you received, on which platform, what content and get answers that help you make a decision on whether or not to proceed with a particular campaign. Service that unites Knewin’s monitoring platforms with highly specialized professionals to help our clients in their journey of monitoring, studying news and gaining insights. Knewin Monitoring has a platform to guarantee autonomy in the review of matters or possible directions for specific issues involving the monitored brand.

BrandRank.AI is a SaaS platform that monitors your brand across all major and emerging generative AI answer engines. We identify crucial vulnerabilities and deliver actionable insights, empowering brands to optimize key interactions that drive purchasing decisions and shape their reputation. Combining deep AI and brand expertise with proprietary prompt analysis, sophisticated math heuristics, and “human in the loop” interpretation, we analyze high-consequence areas such as brand vulnerability, product performance, data and AI usage, sustainability claims, supply chains, and service. Our platform offers features like sentiment analysis, predictive brand health, alignment with brand promise, search ranking, and competitive analysis. By understanding, thinking, and acting like algorithms, brands can gain a considerable advantage in the evolving landscape of generative AI-driven search.

AI chat tools like ChatGPT and Google AI Overview are changing how people discover, research, and select brands. As SaaS founders, we especially saw how these tools influence multi-step decision processes. That’s why we built ChatRank—to help brands understand and actually improve how they appear in AI-driven search results, based on the real questions customers ask when evaluating products. You can think of it like SEO for AI Chat models. Our customers use ChatRank to monitor target prompts, track competitors, optimize their site for LLMs, and identify specific opportunities to generate content to improve visibility and ranking.