Best Brand Monitoring Tools in India

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Mentionlytics is a comprehensive tool for web & social media monitoring, social listening, and brand management, catering to startups, businesses, marketers, and PR experts. Key features include real-time data monitoring across various online sources, reputation management, audience analysis, lead identification, competitor tracking, and influencer discovery. It offers an intuitive dashboard, deep-learning AI for sentiment analysis, and an AI Social Intelligent Advisor for actionable insights. Exceptional customer support is available via call, live chat, and email. Custom white-label reports make it ideal for presenting data to clients. In summary, Mentionlytics is a robust, user-friendly solution for enhancing your brand's digital presence.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.

Hall helps you understand and measure how your business and website appears in the millions of questions people are asking AI. Hall monitors and tracks real questions across conversational AI platforms like ChatGPT, Gemini, Google AI Overviews, Microsoft Copilot, Perplexity, Claude, and more. With Hall, you can monitor how your brand and company appears in AI conversations, see the conversations where your website is referenced and cited, and observe how autonomous AI agents are using your website.

The reliable, cost-efficient, and simple brand monitoring software you’ve been looking for. Brandchirps is a small company building software trying to help others scour the web for recent or updated mentions of keywords they want to monitor and track. These could be your brand, a competitor’s brand, or just any term that interest you. Think of us as a brand monitoring service. We find these mentions with our software and provide you the results so you can improve your bottom line. I wanted software that could reliably and completely scan the internet for mentions of my company’s brand name so I could react to both positive and negative news and conversations quickly. Later, I learned to do the same for my competitor’s brand names to jump in and promote my brand based on their conversations. Basically, this was “competitor brand analysis“. Currently, I track mentions of keywords in my industry to further expose my brand to even more potential customers.

The Critical Mention Earned Media Suite includes the most reliable real-time media monitoring for global TV, Radio, Online News, Podcasts and Social Media, as well as robust earned media analytics and the most accurate and frequently updated media contact and influencer database in the industry.

Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.

Brand monitoring and analysis in social and mass media. Brand Analytics will help handle the business tasks of your company’s key divisions. Control reputational risks and improve PR effectiveness. Create sought-after products, and develop your communication strategy. Improve customer-service quality, and strengthen customer loyalty. Brand Analytics ensures collecting the data of best integrity, from all sources. Social networking sites: VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, Twitter, etc. Blogs, forums, review websites, mobile app stores. Public channels and Telegram chats. Online mass media and websites of government agencies and market-forming companies and organizations. Operating under the contract with VK.com that provides access to full public data stream, Brand Analytics ensures completeness, speed and quality of message analysis unique for the market. Our monitoring spans all types of messages and data.

LLM SEO Monitor is a platform designed to help businesses understand and optimize their visibility in AI-driven search engines like ChatGPT, Google Gemini, and Claude. By querying these AI assistants with specified search terms, the tool compares their recommendations, providing insights into what products and services are being suggested to users. This allows businesses to monitor their presence in AI-generated results, compare against competitors, and identify opportunities to enhance their visibility. Features include CSV exports of search results, multiple user accounts for agency plans, white-label reports, API access, custom integrations, and dedicated account management for enterprise plans. LLM SEO Monitor is ideal for brands, marketing agencies, and SEO consultants seeking actionable insights into AI search recommendations.

U.S. and global broadcast monitoring and reporting. TVEyes is a search engine expressly designed for television and radio. You can quickly discover and pinpoint the right broadcast coverage by keyword or using sophisticated search logic. Whether you are a novice or a power searcher, it makes it easy for you to keep clients and leadership informed when they are on TV, conduct media research, media train executives, create reports, and alert account teams to new coverage. With lightning-fast alerts from TVEyes, PR professionals are never caught unaware. They can deal with emerging issues quickly, answer requests within moments of airing, and nip issues in the bud. The ability to share information as it happens makes internal clients happy. With TVEyes, you can be confident you can search everything broadcast – whether it’s local, U.S. or international markets. We monitor more than 2,500 TV and radio stations, in 16 languages, around the world, all day, every day.

emberos is described as an agentic operating system for AI brand visibility that helps brands take control of how they are represented by large-language models. The platform monitors over 50 AI models and uses its multi-agent architecture (Scout for detection and risk-monitoring, Pilot for strategy and optimization, Flow for task automation and execution) to convert brand-visibility signals into measurable lifts. Users gain real‐time monitoring of all major LLMs (such as ChatGPT, Google AI Overviews, and Claude), receive a unified metric called Share-of-Prompt, which quantifies their brand’s visibility, and get predictive analytics via a Tiered AI Visibility Index (TAVI) that forecasts business impact and pipeline gains. The system also integrates with tools like HubSpot, Slack, or Jira to automatically create and track tasks, supports a proprietary brand knowledge graph (600+ brand insights) for high forecasting accuracy, and includes dashboards designed for executives to track risks.