Best Data Modeling Tools

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Create and automate visual marketing reports in minutes. Social Media, PPC, SEO, E-mail and other channel marketing analytics in one place to simplify your reporting and campaign assessment. Forget all manual work and human mistakes! Whatagraph’s reports are easy to use and even enjoyable, now you can be calm that even your junior teammates will be capable of understanding and creating multi-source reports fast. Amount of digital marketing data you gather is increasing rapidly. Stay up to date with latest performance in an engaging way. Whatagraph presents data in a way that your clients and teams can easily understand marketing performance and act on it when and where it counts. Set up daily, weekly or monthly automated reports to reach your client's email at the time you select. Customize reports with your own logo, custom color schemes and send them from your own domain. Report the data for several campaigns within different date ranges and sources.

IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.

Amazon QuickSight allows everyone in your organization to understand your data by asking questions in natural language, exploring through interactive dashboards, or automatically looking for patterns and outliers powered by machine learning. QuickSight powers millions of dashboard views weekly for customers such as the NFL, Expedia, Volvo, Thomson Reuters, Best Western and Comcast, allowing their end-users to make better data-driven decisions. Ask conversational questions of your data and use Q’s ML-powered engine to receive relevant visualizations without the time-consuming data preparation from authors and admins. Discover hidden insights from your data, perform accurate forecasting and what-if analysis, or add easy-to-understand natural language narratives to dashboards by leveraging AWS' expertise in machine learning. Easily embed interactive visualizations and dashboards, sophisticated dashboard authoring, or natural language query capabilities in your applications.

Optimize spend and customer engagement with unified performance data, automated reporting, and cost-saving AI insights. Create an active analysis system. Produce new insights with a connected library of more than 170 connectors for intaking data from every major advertising, commerce, CRM, and database vendor. Make your IT team more efficient with always-on updated connector maintenance and turnkey installation — where you can simply enter your credentials and start unifying your cross-channel marketing performance in minutes. Reporting and dashboards tell the big picture story. But what about actionable insights? With Einstein, you can select a KPI you want to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign. Einstein looks at all your data, ranking insights on what’s driving the most engagement.

IBM SPSS Modeler is a leading visual data science and machine learning (ML) solution designed to help enterprises accelerate time to value by speeding up operational tasks for data scientists. Organizations worldwide use it for data preparation and discovery, predictive analytics, model management and deployment, and ML to monetize data assets. IBM SPSS Modeler automatically transforms data into the best format for the most accurate predictive modeling. It now only takes a few clicks for you to analyze data, identify fixes, screen out fields and derive new attributes. Leverage IBM SPSS Modeler’s powerful graphics engine to bring your insights to life. The smart chart recommender finds the perfect chart for your data from among dozens of options, so you can share your insights quickly and easily using compelling visualizations.