Best eCommerce Software in Africa of 2025

Pepperi

Advantive

The #1 B2B sales platform for medium, large and enterprise consumer goods manufacturers and distributors. Pepperi is a comprehensive, unified commerce platform to manage all aspects of your B2B sales. We combine a B2B eCommerce storefront, sales rep app for mobile order-taking (iOS/Android), Trade Promotions module, Retail Execution, Route Accounting / DSD & Inside Sales - in ONE UNIFIED cloud-based platform that runs online and offline to maximize in-person and online B2B sales. Thanks to its proprietary IPaaS (Integration Platform as a Service), Pepperi syncs seamlessly to your existing tech stack such as ERPs, Accounting software, Payment and Shipping gateways. Pepperi is the ONLY purpose-built mobile solution on the market and currently serves over 1000 companies in 65 countries.

141 Ratings

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Price2Spy

We make automatic price adjustments easy to perform and take almost no time. Since our launch back in 2011. we have gathered significant experience across numerous industries over the years and know how each industry’s prices function. Price2Spy helps eCommerce professionals monitor, track, and analyze their competitors' and retailers' product pricing and availability. Our clients are offered both price monitoring and multiple reporting mechanisms for analyzing data. Furthermore, our tool is designed to make as little disruption to your current workflow as possible and integrate into it seamlessly. Integrate our pricing solution with any of the 12 supported eCommerce platforms (including Magento, Shopify, BigCommerce, WooCommerce, PrestaShop, 3dCart, and more), Google Analytics, or with your solution through our API.

203 Ratings

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NetNut

Get ready to experience unmatched control and insights with our user-friendly dashboard tailored to your needs. Monitor and adjust your proxies with just a few clicks. Track your usage and performance with detailed statistics. Our team is devoted to providing customers with proxy solutions tailored for each particular use case. Based on your objectives, a dedicated account manager will allocate fully optimized proxy pools and assist you throughout the proxy configuration process. NetNut’s architecture is unique in its ability to provide residential IPs with one-hop ISP connectivity. Our residential proxy network transparently performs load balancing to connect you to the destination URL, ensuring complete anonymity and high speed.

552 Ratings

Starting Price: $1.59/GB

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Labra

Labra.io

Labra is a powerful platform that revolutionizes the Cloud go-to-market (GTM) process for businesses. It enables zero-engineering marketplace listings, letting companies launch in days—not months. Labra's CRM integration automates co-sell approvals, streamlines channel partner management, and helps scale your success on the Cloud with reduced effort. With AI-powered insights and advanced, real-time analytics, Labra helps teams drive smarter, faster decision-making, giving you a competitive edge. Marketers gain new tools to maximize visibility and impact on cloud marketplaces, while sales teams benefit from reduced manual effort—up to 90%, and a more optimized selling experience. Ultimately, your business gets a new, sustained, scalable revenue channel powered by efficiency, automation, and partnerships.

56 Ratings

Starting Price: $415 per month

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Odoo

Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.

1,616 Ratings

Starting Price: $25.00/month/user

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SocialLadder

Unlock the Potential of Ambassador Marketing with SocialLadder: Your All-in-One Ambassador Management Platform. SocialLadder empowers brands to identify, track, reward, and engage their community seamlessly. Streamline ambassador programs with automation, enabling you to focus on nurturing relationships with your biggest fans. Trusted by world-class ambassadors & community marketing teams, our platform offers unified collaboration to scale your team and build a loyal community. Manage recruiting, onboarding, tasks, and payments from one place. Leverage machine learning to identify top customers and influencers from your database, turning them into high-performing brand advocates. Engage ambassadors with customizable chat, push notifications, and interactive message boards. Assign real-world and online tasks effortlessly, empowering your ambassadors to market through your customers, not just to them. Witness the transformative power of ambassador marketing. Join SocialLadder

20 Ratings

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OptiMonk

OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before. 2. Website Personalization features allow you to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences. 3. Easy-to-use A/B testing lets you quickly set up, test, and compare pop-up and landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.

8 Ratings

Starting Price: $29.00/month

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PriceIntelGuru

PriceIntelGuru, a flagship product of WebDataGuru, is an AI-powered platform for competitive price intelligence, accurate product matching, and dynamic pricing. Designed for retailers, brands, and manufacturers, it enables real-time competitor monitoring, pricing automation, and MAP compliance tracking across global marketplaces. With advanced data extraction, smart dashboards, and AI-based insights, PriceIntelGuru helps businesses optimize pricing strategies, increase profit margins, and stay ahead in dynamic markets. The latest version, PriceIntelGuru 2.0, offers enhanced speed, deeper analytics, and seamless integration via SaaS, DaaS, and API. Trusted by global enterprises, it supports smarter, data-driven decisions across thousands of SKUs. Whether you're scaling eCommerce operations or improving retail pricing, PriceIntelGuru delivers the intelligence you need to lead with precision and agility.

3 Ratings

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Competera

Competera enhances retailers’ profitability and customer loyalty by leveraging AI to set optimal, customer-centric prices in real time. Our all-in-one platform combines Competitive Data and the Pricing Platform to meet all pricing needs. • Competitive Data provides real-time, high-quality market insights with a 98% SLA, offering a 360-degree market view to uncover trends and optimize pricing strategies. • Pricing Platform utilizes Contextual AI with over 20 demand drivers to deliver real-time pricing optimization across all products and channels. Retailers can make data-driven decisions with 95% accuracy, increase basket value, and achieve up to a 6% gross margin uplift. Our platform reduces the pricing team’s workload by up to 70%, allowing retailers to focus on strategic initiatives. The cost depends on the number of SKUs managed, deployment scale, and product configuration.

1 Rating

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Configure One Cloud

Revalize

The Most Powerful CPQ to Accelerate Sales Cycles, Optimize Processes, and Drive Operational Efficiency—Backed by More Than 20 Years of Industry Experience. Empowering manufacturers with an advanced solution, Configure One Cloud customers report: • Enabled dealers to generate 40% of product configurations and 25% of sales orders, facilitating growth without increasing internal staff. • Reduced quote generation time by 50% and achieved 100% error reduction, streamlining the sales process and building customer trust. • Scalable environment for expansion, supporting a 400% growth rate and market diversification without compromising on quality or customer satisfaction. Some of Configure One Cloud Top Features: • Intuitive Advanced Rules Engine • Automated Multi-level BOM Generation • Dynamic Pricing Models • User-friendly Web Administration Interface • Seamless ERP/CRM Integration • Real-Time 3D Visualization Ready to transform your manufacturing process? Let's Talk!

1 Rating

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ResellWell and BuybackWell

RecommerceIQ

Dynamic pricing for used and refurbished electronics. Trade in, buyback, resale. Our suite of dynamic pricing API-based products allow to increase sales and margins while scaling the resale and buyback operations. All major e-commerce platforms are supported and we support indirect integrations. ResellWell: increase sales and margins with dynamic pricing algorithms and custom strategies for competitive positioning in you sales channels: online, offline, franchises. We integrate your catalogue and directly apply your pricing strategies onto your e-commerce or central IT systems. BuybackWell: automate and shape the volume and quality of your buyback and trade-in operations with custom strategies and dynamic used products valuations that directly integrate into your IT systems. Showing valuations to your users significantly improves conversion rates and retention potential.

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Mailchimp

Intuit Mailchimp

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.

131 Ratings

Starting Price: $9.99 per month

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HubSpot CRM

HubSpot

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

153 Ratings

Starting Price: Free

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Drift

In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Conversational Marketing connects you to visitors in real-time conversations, so you can surface the right content, answer questions, or qualify and convert buyers into a sales meeting.

33 Ratings

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Bitrix24

Replace a multitude of services and apps with a single ecosystem for your business to work in. Explore the tools of Bitrix24 Activity stream, group chat, calendars, workgroups and other collaboration tools at your disposal. Bitrix24 helps you plan and execute your projects on time every time. Available online and on-premise with open source code access. Collaborative task management for teams large and small. Time tracking, reminders, reporting, templates, task dependencies and more. The world’s most popular free CRM by number of users (12 million companies and growing). Outstanding real time assistance tools that keep customers happy and coming back for your goods or services. Stunningly beautiful websites, landing pages and online stores that can be created by anyone without writing a single line of code. Free domain name and hosting is included. You can use the self-hosted version of Bitrix24 to run on your server.

15 Ratings

Starting Price: $ 49 per month

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Poptin

Poptin is a user-friendly popup builder that lets you customize beautiful and high-converting pop up and inline forms in just less than 2 minutes! This platform is designed specifically to help your business get more leads and boost sales in no time, even without prior skills in coding. By using Poptin, you can win your visitors and turn them into paying customers or email subscribers through pop ups especially with its smart triggers and advanced targeting tools. Another awesome feature of Poptin is its exit-intent technology. Through this advancement, you can now automatically track and monitor your website visitors’ behavior when they’re about to exit your page. That triggers your page to show your message on a pop up at the right place, at the right time. It helps you reduce cart abandonment and improve your overall sales conversion rate.

13 Ratings

Starting Price: FREE

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ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today

21 Ratings

Starting Price: $15 per month

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User.com

User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →

10 Ratings

Starting Price: $249.00/month

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Qualaroo

ProProfs

Customer & User Feedback Software. Survey visitors on your website or app with Qualaroo Nudges™. Qualaroo makes it easy to survey specific users in context while they are looking at your product, service & brand. Get actionable user insights based on where visitors are on your site, who they are, how much they pay, visit history and more. Select from professionally designed questions and templates or create your own. Customize Nudges with your company colors and branding for a native feel. Qualaroo responses are 10x more valuable than email surveys because they catch your visitor in real-time, with context. When you ask questions right on your site or app, the responses are of higher value. You can determine exactly when and who the survey targets. Target your customers based on specific actions, behavioral patterns, events, locations, browser cookies, or data streamed from your applications.

9 Ratings

Starting Price: $64/Month 20% off

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Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

8 Ratings

Starting Price: $89 per month

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Hotjar

Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.

7 Ratings

Starting Price: $99 per month

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Yodify

Yodify is a B2B e-Commerce, Quoting, Website Building, Product Data, Customer Account & Catalog Management Platform. Yodify grants you access to powerful sales & quoting tools, and a vast product library. The Yodify Library cuts your time to launch from months, to weeks. Use pre-built products made to manufacturer specifications and populate your catalog in a couple clicks. Platform features like Product Configurators, Account Pricing & Checkout, Quote-to-Cart, Order Templates, Shipping Rules & Restrictions, & so much more make your site the ultimate resource. Yodify benefits both your customers and your sales teams; breaking down barriers in communication, and freeing up time answering basic questions to focus on dead-accurate quotes, & lucrative sales. Yodify is equally suited to either compliment your existing web presence, or completely overhaul your site. Book a platform Demo with our team for a personalized walkthrough of your digital future.

4 Ratings

Starting Price: $269/month

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Woopra

Appier

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.

4 Ratings

Starting Price: $999/month

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BlueSnap

BlueSnap's All-in-One Accounts Receivable Automation solution, formerly Armatic, is the highest rated software solution for Payment Processing, Billing/Invoicing, Recurring Billing and Subscription Management. Billing and Invoicing: Create beautiful invoices with our powerful invoice editor synced into your accounting system. Provide a customer portal, automatic charging, payment collection, and apply late fees. Recurring Billing & Subscription Management: BlueSnap provides enterprise-class subscription billing management for fast-growing businesses worldwide. Enable trial periods, manage plans, or prorate subscriptions. Payment Processing: BlueSnap is processor agnostic and provides integrations to all types of payment solutions from credit card payments, ACH, SEPA to wires. We handle partial payments, automatic failed payment retry, and automatic payment recovery.

3 Ratings

Starting Price: $35/user/month

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Tracknow

Tracknow is an advanced affiliate software solution for affiliate tracking, eCommerce, services, networks, IB, and iGaming. Our features include automated affiliate payouts, MLM, lifetime payments, an API, fraud detection, offline tracking, and more! Our Affiliate Network software delivers a cutting-edge performance marketing platform tailored to foster robust brand partnerships. It supports a range of commission models, such as CPA, CPS, Lifetime Payments, Lead Management Distribution, and others ✓ Enjoy a 14-day free trial. No Credit Card Required. ✓ No setup fee ✓ Customer Service 24/7 ✓ Cancel Anytime

3 Ratings

Starting Price: $116 per month

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POWR

Forms, popups, countdown timers, sliders, media galleries, ecommerce, social media feeds/icons and much more. No coding necessary. The secret sauce for having an amazing eCommerce business isn’t so secret after all. Most business owners, consultants, and experts will tell you that the secret is the ability to generate leads, make sales, and support current customers so they keep coming back. While the “what” of success is direct and explicit, the “how” is as clear as mud. Furthermore, deciding what’s more important is a debate that has gone on for ages, and will probably, almost certainly continue for the foreseeable future.

2 Ratings

Starting Price: $0

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EASA

EASA has a unique approach to deploying existing, Excel spreadsheet-based tools as secure, custom web applications. These apps can be deployed within a web portal for use by internal or external staff, including partners, resellers, suppliers or customers as well as subscription based applications (SaaS). Unlike competing solutions, sophisticated spreadsheets with VBA, macros and add-ins can be deployed with EASA. Furthermore, EASA provides full database functionality, approvals and notifications and integration with CRM and ERP systems. Common use-cases include the deployment of spreadsheets used for CPQ (configure price quote), insurance raters, financial analytics, engineering calculations, and many more. Your existing spreadsheet becomes the “engine” for the web app, eliminating any need to extract the logic and reprogram in a separate solution. If your company has made a significant investment into critical spreadsheets, then learn why AIG, Voya, HP and others rely on EASA.

2 Ratings

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Charm.io

Charm

Use Charm to find and analyze 5 million ecommerce brands worldwide. Get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. With Charm you can: -Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more. Reach out to them using Charm's verified contact information. -Discover fast-growing brands to sell at your retail organization: Discover up-and-coming brands selling online or on TikTok Shop. Search within target product categories to find brands that are a good fit to sell on your store, and make informed, data-backed merchandising decisions. -Get in-depth data to source and diligence your next investment. Charm Growth Score helped us identify rising brands like Allbirds, Caraway, and others before they became household names

2 Ratings

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PartnerStack

PartnerStack is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. Companies like Intercom, Webflow and monday.com use PartnerStack to manage and scale their partner programs, automating partner onboarding, training, payments and more to empower their partners' success. In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack. Fully support your partner marketing, referral, and reseller channel needs, from a single platform. Take the admin work out of your program, and focus on partner success and scale by automating partner onboarding, attribution, engagement, payouts, and compliance. Tap Into the only global B2B partner network supporting over half a million partnerships globally, and counting. Get in touch with us today to learn more.

2 Ratings

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CustomerLabs 1PD Ops Platform

Customerlabs

CustomerLabs is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs.

1 Rating

Starting Price: $99.00/month

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Best eCommerce Software in Africa

Compare the Top eCommerce Software in Africa as of November 2025

What is eCommerce Software in Africa?

Pepperi

Price2Spy

NetNut

Labra

Odoo

SocialLadder

OptiMonk

PriceIntelGuru

Competera

Configure One Cloud

ResellWell and BuybackWell

Mailchimp

HubSpot CRM

Drift

Bitrix24

Poptin

ActiveCampaign

User.com

Qualaroo

Mixpanel

Hotjar

Yodify

Woopra

BlueSnap

Tracknow

POWR

EASA

Charm.io

PartnerStack

CustomerLabs 1PD Ops Platform

Best eCommerce Software in Africa

Compare the Top eCommerce Software in Africa as of November 2025

What is eCommerce Software in Africa?

Pepperi

Price2Spy

NetNut

Labra

Odoo

SocialLadder

OptiMonk

PriceIntelGuru

Competera

Configure One Cloud

ResellWell and BuybackWell

Mailchimp

HubSpot CRM

Drift

Bitrix24

Poptin

ActiveCampaign

User.com

Qualaroo

Mixpanel

Hotjar

Yodify

Woopra

BlueSnap

Tracknow

POWR

EASA

Charm.io

PartnerStack

CustomerLabs 1PD Ops Platform

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