Best Hotel CRM Software in Africa
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Compare the Top Hotel CRM Software in Africa as of November 2025
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What is Hotel CRM Software in Africa?
Hotel CRM software, also known as hospitality CRM software, is customer relationship management (CRM) software designed for hospitality businesses such as hotels, motels, B&Bs, inns, and resorts. Hotel CRM software enables hoteliers to better understand their guests, manage guest contact details and preferences, conduct marketing campaigns, communicate with guests, and more. Compare and read user reviews of the best Hotel CRM software in Africa currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
Close
Close
Close is a sales customer relationship management platform (CRM) built to help you win more deals much faster. With built-in calling, SMS, and email—your team can reach leads wherever they are, with ease. Close is an “all-in-one” CRM which you can use standalone, no plug-ins or add-ons needed. Close is affordable and easy to learn. It's the perfect CRM for startups and small businesses looking to grow fast, who don't want to pay enterprise prices. Plans start at just $49/month. Close comes jam-packed with sales features to power your team, including an automatic inbox syncing, email/SMS messaging automation, Power Dialer, Predictive Dialer, call tracking and recording, VoIP, custom reporting and analytics, and so much more. Our templates are excellent for a number of fields, including real estate, B2B/SaaS, small business, finance, and beyond. Support is offered via email, phone, online FAQ documentation, and a self-service knowledge base.Starting Price: $49.00/month -
3
Salesforce
Salesforce
Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.Starting Price: $25.00/month/user -
4
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
5
monday.com
monday.com
Simplify the way your team works with monday.com, a cloud-based project management platform that provides customizable no-code solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and more. monday.com allows businesses of all sizes to work in an efficient environment where every team member can assign tasks, automate repetitive work, collaborate in real-time, and share files. With this platform, you can manage everything from simple to complex projects and ensure seamless communication between team members. Customizable dashboards give quick high-level overviews of every project, visual boards help organize tasks, and thanks to integrations with third-party applications such as Outlook, Zoom, Gmail, Google Drive, Dropbox, Excel you can continue working with all your existing tools within the platform. monday.com also offers dedicated solutions, such as monday dev and monday sales CRM, designed to answer the needs of specific industries and verticals.Starting Price: $39/month for 5 users -
6
monday sales CRM
monday.com
Built on top of monday.com Work OS, monday sales CRM empowers business owners and sales teams to manage all aspects of their sales cycle and customer data, streamlined in one centralized place. They can capture leads from any source, easily manage their contacts’ information, and track every deal's status so that no opportunities slip through the cracks. monday sales CRM lets you create no-code automations, eliminating hours of repetitive processes, and seamlessly integrates with the tools sales teams already use ensuring maximum efficiency. Without the need for an IT professional, build customizable dashboards to get the full overview of your sales cycle to confidently analyze data and optimize your sales processes. Manage your post-sales activities such as client onboarding and their projects to nurture stronger customer relationships. Best of all, it’s extremely user-friendly, standing out from traditional platforms, making it a CRM your sales team would actually want to use.Starting Price: $10 seat / month -
7
Thryv
Thryv
The end-to-end client experience software for growing small businesses. Get the job, manage the job, get paid and get credit online with Thryv. Thryv is a secure, easy to use small business management platform that automates tasks and puts your customers at the center of your business. ThryvPay can help services businesses save thousands when you accept and process credit card and ACH payments. Take advantage of next day funding, automated recurring payments, client-side convenience fees, QuickBooks integration, automatically scheduled payments and more. Desktop, tablet, or app on the go, Thryv puts the complete business management and exceptional customer service at your fingertips. Thryv works with the digital tools you’re already using to run your small business, streamlining the way you work. -
8
Guesty
Guesty
Guesty is the all-in-one platform for hospitality businesses, catering to both newcomers and seasoned professionals alike. Whether you're just starting out or managing thousands of listings, our purpose-built technology and industry-wide expertise are here to support you every step of the way. With an R&D team of over 200 engineers driving innovation, Guesty empowers businesses to automate and optimize operations seamlessly. Our comprehensive suite of features, coupled with partnerships with 150+ industry leaders such as Airbnb, Vrbo, and Booking.com, ensures that you're equipped to thrive in the dynamic world of hospitality. Join the thousands of satisfied users worldwide and experience the transformative power of Guesty today. With 15 offices globally and a dedicated team of over 700 professionals, we're here to help you succeed.Starting Price: $9 + 1% reservations per month -
9
HotelBee
Strowberry Code
HotelBee is an all-in-one solution that empowers hotels to achieve more in terms of efficiency, guest satisfaction, and profitability. Access powerful tools that allow you to optimize your operations, enhance guest experiences, and increase revenue. HotelBee is a comprehensive cloud-based hotel management software that streamlines day-to-day hotel operations and provides valuable insights to improve business performance. Sell online with HotelBee’s channel manager and booking engine allows hotels to manage their room inventory and rates across various online channels, such as booking.com and Expedia, and their own website.Starting Price: €5/room/month -
10
LeadSquared
LeadSquared
Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity. In most B2C businesses, the prospect-to-customer journey is never straightforward. In fact, there isn’t just one path-to-closure. There are multiple sales journeys, involving different channels, processes, teams, and touchpoints. LeadSquared connects them all – processes, distributed teams, and touchpoints – to give you one complete end-to-end sales execution platform – for your digital teams, call center agents, feet-on-street teams (sales, partner onboarding, service), and operations. LeadSquared cuts down all the noise that your teams constantly wade through and allows them just to focus on just their next task, enhancing their efficiency and helping them sell more. No-code sales process builder. Sketch the best-possible sales workflows for your different products & teams. The sales processes are dynamic and completely flexible.Starting Price: $25 per user per month -
11
roommaster
roommaster
roommaster is an all-in-one hospitality management platform designed to simplify hotel operations and boost revenue. Built by hoteliers for hoteliers, it combines PMS, booking engine, channel manager, payments, and AI-powered revenue tools in one seamless solution. With features like direct bookings, real-time updates, easy calendar views, and a guest app, it enhances both staff efficiency and guest experiences. Hotels using roommaster have reported significant gains such as up to 35% revenue growth and faster check-ins with reduced administrative work. The platform integrates with over 100 third-party solutions, making it flexible for any property size or type, from boutique hotels to large resorts. Trusted worldwide for over 30 years, roommaster helps properties focus less on backend complexity and more on delivering exceptional guest service. -
12
EspoCRM
EspoCRM
Currently, the hotel industry is one of the fastest-growing, competitive sectors. As guests become more digitalized and price-conscious, building loyal relationships and attracting new guests becomes an increasingly complicated process. This is where hotel CRM software comes into play. The software allows you to improve all the aspects of your sales, marketing and customer service, and as a result increase customer experience. Be it booking engines, travel websites, web forms on your own site, emails, or calls – the CRM unites the inquiries coming from all these channels. It creates a complete guest profile and stores the history of communication and visits. The platform also streamlines your marketing campaigns by offering the tools to create data-driven, targeted outreach and promotional emails for your business and private guests. Apart from that, it brings transparency to your financial transactions, and automates the generation of quotes and invoices. -
13
Creatio
Creatio
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.Starting Price: $25 per user per month -
14
Event Temple
Event Temple
Event Temple is a modern, cloud-based Hotel and Venue Sales and Catering software company that provides the industry with an easy to use, integrated solution at an affordable price. Our scalable enterprise software is ideal for hotels with no meeting spaces looking to grow their revenue, all the way to entire hotel and venue chains. Event Temple helps drive revenue growth while boosting efficiency and productivity by providing properties with a suite of sales tools including prospecting and lead management, e-proposals and contracts, event management and more, all in a sleek, intuitive platform. Event Temple is the industry's fastest growing Hospitality Sales CRM and Event Management Software, with thousands of users in over 25 countries.Starting Price: $99 -
15
BookLogic
BookLogic
BookLogic’s Channel Manager centralizes availability for all channels and escalates competitive rate management to maximize hotel bookings and revenues. BookLogic proposes an exceptional MaxiChannel, your personalized Hotel Channel Manager, which lets you customize, administer and manage your rates and availability in all sale zones or channels via multipurpose yet singular interface. Give a quick BOOST to your Hotel Bookings, administer your Room Inventory and Manage Competitive Rates across all your contracted Online Travel Agencies and Meta-searches from a single screen. -
16
Profitroom Booking Engine
Profitroom
We will empower you to reconnect with your guests, increasing reservations, reputation and revenue. You choose amongst the best performing Booking Engine on the market, powerful marketing automation and channel manager solutions, highly converting website designs and digital marketing services. Listening to the needs of the hotelier, we have developed an entire ecosystem that is easy to use, reliable, and hassle-free. Connecting effortlessly, sales, marketing, revenue, and the overall guest experience, all in one place. More online visibility results in more direct bookings. We take care of your search engine marketing, both organic search results (SEO) and paid advertising (SEA), and social media marketing in order to drive quality traffic to the hotel website. We also connect leisure hotels and resorts to major Metasearch platforms for the widest possible reach.Starting Price: $1 per month -
17
Bookboost
Bookboost
Keep your guest communications open 24/7. A live chat plug-in for hotel websites lets you receive and send messages to web visitors. With messaging automation, you can provide answers to guest questions anytime day or night. Bring all messaging apps into a single inbox (inc. SMS, Facebook Messenger, email, WhatsApp). Respond in real-time to guest inquiries, delegate to team members and track conversations. Deliver the information guests need for each part of their stay. A great cross-selling tool. Segment & manage guest profiles. Schedule personalized messages and promotions to guests based on arrival dates, group size and other metrics. Contact the right guest at the right time. Benefit from PMS connectivity and create a personalized & targeted, messaging-first, guest journey. Connect with your guests instantly on their preferred messaging app.Starting Price: €99 per month -
18
Hotelbird
Hotelbird
Automate your expensive, recurring hotel processes with a digital guest journey in less than 5 minutes! With Hotelbird you digitize your daily, recurring check-in/out processes sustainably and cost-optimized. Simply integrated into your existing technical landscape, you and your guests benefit from a modern hotel experience. Opening the hotel room door with just one click via smartphone. Benefit from an automated digital check-in incl. proof of identity and guest directory for 0 €. Available now for every hotel in the new free-package from Hotelbird. A large number of global hotel chains as well as individual hotels are already successfully using the Hotelbird platform. Due to the flexible application possibilities, every hotel can be digitized. Our experts will guide you through our platform in approx. 30 minutes without obligation and work out the potentials for your hotel with you.Starting Price: €2.49 per month -
19
Bingoforge
Bingoforge Pvt. Ltd.
We offer Hotel Sales CRM solutions known as myhotelCRM is for Hotels, Resorts, Apartments and Clubs. The solution is available in three segments, Lite, Business and Enterprise. myhotelCRM is a solution built from ground zero for Hotels by Hoteliers. It is a process-driven Sales CRM Solution. myhotelCRM has the following modules i.e. Meeting Logs, Contact Management, Sales Pipeline, Proposal & Contract Management, RFP & Rate Management, Email Marketing App, Sales Budget App, Intelligent Dashboard, Expense Management and more. Our Solution is used by leading hotel brands and well as Independent Hotels. Our Hotel Partners have generated over 42% more incremental direct sales revenues as well as converted and Won Sales from Lost Opportunities.Starting Price: $50 per month -
20
SiteMinder
SiteMinder
SiteMinder’s high-converting online hotel booking engine empowers you to maximize bookings from your hotel website and reduce dependency on third-party sales channels. Grow your direct online bookings with zero commission. Make booking easy for your guests. Simple 2-step booking process. Mobile-friendly so guests can book on all devices. Slick and modern design allows you to visually present your hotel’s offering in the best way possible. Remove manual entry and guesswork with automation. Reach, attract, and convert more guests with SiteMinder’s platform. SiteMinder’s #1 ranked Booking Engine brings demand right to your front door. Available with the world’s leading hotel commerce platform and designed from the ground up to optimise every step of the direct hotel booking experience, this is your chance to control your booking journey.Starting Price: $56 per month -
21
Salesboom CRM
SalesBoom
Since the entrance of CRM in hospitality industries, the traditional way of travel agents and other representatives arranging hospitality services for hotel and travel reservations has changed. Since the introduction of CRM software for hotels and the hospitality industry, hoteliers have embraced the potentials of on-demand Customer Relationship Management (CRM) services in the Industry. CRM software offers the opportunity to cut distribution costs, preserve brand and price integrity and to operate at a step remove from industry discounters. Internet users are educated and savvy and appreciate sophisticated and smooth online services, and they have taken up e-billing and self-serve options with as much gusto as the hoteliers themselves. Salesboom offers hoteliers CRM software with integrated and synchronized performance across all channels including call center, billing and administration, sales, etc.Starting Price: $14 per user per month -
22
IQware
IQware
Properties all around the world use our PMS to manage their bookings, rates, and front desk operations. With interfaces to more than 600 systems and all the features your property could need, it’s not difficult to see why so many choose IQware PMS. One click of the mouse brings up a detailed availability screen that shows room inventory and reservations. Optimize rates and assign rooms with a solution that’s fully customizable and designed for single and multi-properties. IQpms will help your organization manage its front desk, handle housekeeping, create reports, and gain insight into guest preferences. Whether you run a hotel, an all-inclusive resort, a timeshare, or manage any other kind of property, IQware will streamline and simplify your operations. IQware’s Suite of Innovative Software Directly Integrates with IQpms.Starting Price: $200 per month -
23
Tripsee Concierge
TripSee
An intelligent guest CRM which uses SMS texting for recommendations, itineraries and everyday requests. TripSee Concierge provides personalized attention to each guest, creating a better, more substantial relationship with them and improving guest re-bookings in the future. If hoteliers can create a unique experience for the guests during their initial stay, they'll be more likely to return the next time they need a hotel, even if a brand is offering a better price or a more desirable location. With the help of TripSee Concierge, your guest can have a one-of-a-kind experience including personalized recommendations and fully planned day trips customized to each guest’s preferences. All the guest information in a normal CRM plus a few extras include name, email, phone, tags, notes, and stay informed. Track and manage guests, anticipate their needs, and build a unique profile for each guest. -
24
apaleo
apaleo
Most property management systems start with their PMS, then build the connectivity layer (aka, the APIs) afterwards. The new approach, which is unique to apaleo, turns things upside down. It starts with the API, then the PMS is built on top of it. All of a sudden – voila! – everything - every single piece of data - in the PMS is completely available, accessible and integrate-able. Automatic interfacing is a new reality. Set up and workflows are simplified. And your brand is all set up with an ecosystem with a range of applications that integrate seamlessly. While it may not sound super sexy, there are a few core things that we think every hotel needs to run smoothly: a way to manage inventory and reservations, a way to store and adjust rates, a tool for accounting, and simple invoicing. apaleo covers all these bases flawlessly for hotel chains of all shapes and sizes. We are PCI compliant.Starting Price: $300 per month -
25
Experience Hotel
Experience Hotel
More and more emails are read on a smartphone, whereas the final reservation is often made on a computer. The outcome is that you can't usually track all the turnover generated by your email campaigns. Thanks to our tracking system, all the reservations triggered by your emailing campaigns are correctly identified, whether they are instantaneous or after a few days, whether they were made on one or more different devices (computer, tablet, etc.). Currently 30% to 40% of travellers do not report their problems to your reception team. Result: they don't say anything but they leave your hotel dissatisfied, and then you end up with a negative comment online. A database of unique guest details that centralises all the data pertaining to each of your guests. Use of unique contact details (email address, phone number, passport number) to merge duplicate guest files.Starting Price: €2.5 per room per month -
26
Telagus
Telsa Media
Our proprietary growth, efficiency and intelligence (GEI) platform keeps you and your team focused on the daily decisions and actions needed to drive your business forward. A customizable dashboard ensures your mission-critical KPIs are front of mind, supported with the business intelligence you need to make sound decisions. Add additional tools from the Telagus marketplace. Already baked in into our platform, you simply select and switch them on as you need them. Increase sales and revenue by nurturing and marketing to your prospects and client lists. Includes form builders, a library of email templates, and auto-responders. Manage and control the workflow of your teams and individuals through our project management, task, and collaboration tools. Track key tasks, set deadlines, assign collaborators, and more.Starting Price: $371.66 per month -
27
Xperium
Repup
Earn higher revenue, increase productivity through our generative AI, streamline operations, and lower costs through WhatsApp, SMS, email, and other messaging apps. Enable check-in with weblink even before guests arrive with document upload and preference collection. Offer upgrades, F&B, and other amenities before arrival and during the entire guest stay. Share your branded hotel web app with guests with all the information they wish for. Send checkout intimation, share invoice, and let guests pay and checkout from their room. Run highly personalized and segmented offers to earn higher rebookings and revenue from marketing. Track guest requests and complete delivery in record time. Keep everyone in the department in the loop of what’s happening.Starting Price: $3.50 per room per month -
28
HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
29
Airship
Airship
Airship is a unified customer engagement platform that lets you create, automate, and optimize personalized messaging across push notifications, in-app messages, SMS, email, and mobile wallets. It offers advanced segmentation and real-time audience building based on user behavior and preferences, along with drag-and-drop Campaign and Journey builders for cross-channel orchestration. With built-in AB testing, analytics dashboards, and predictive AI models, you can measure engagement, forecast outcomes, and automatically refine campaigns to boost retention and conversion. Airship’s SDKs and APIs support rich media, deep linking, and dynamic content to deliver contextual experiences, while its consent manager and data encryption ensure compliance with privacy regulations. Whether you need lifecycle messaging, transactional alerts, or re-engagement flows, Airship provides end-to-end tools to engage users at every stage of their journey.Starting Price: $204.99 per month -
30
Revinate
Revinate
Send timely, relevant and personalized email marketing campaigns that capture the attention of your hotel guests. Get the word out quickly for all hotel promotions, discounts, special offers and other one-time emails with our easy-to-use solution. Our drag‑and‑drop email editor makes it easy to create beautiful, responsive hotel emails. Add a personal touch to every email you send with dynamic content, merge tags, segmentation and triggered automation. Quickly and easily respond to both negative and positive hotel reviews from within the platform. Use the ticketing system to communicate service shortcomings to the relevant person or department. Benchmark your hotel's performance against your competitors’ online review rankings. Link your hotels' social media accounts in one place to monitor engagement, post updates, track insights and more.