Best Loyalty Management Software in Europe
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Compare the Top Loyalty Management Software in Europe as of November 2025
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What is Loyalty Management Software in Europe?
Loyalty management software helps businesses design, manage, and optimize customer loyalty programs to increase customer retention and drive repeat business. These platforms allow businesses to track customer behaviors, reward purchases, and offer personalized incentives based on customer preferences and activity. Loyalty management software often includes features like points accumulation, tiered rewards systems, promotional offers, and referral tracking. By using this software, companies can enhance customer engagement, strengthen brand loyalty, and gather valuable insights into customer behavior to refine marketing and retention strategies. Compare and read user reviews of the best Loyalty Management software in Europe currently available using the table below. This list is updated regularly.
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1
TrueLoyal
TrueLoyal
Zinrelo's Loyalty Management platform is a comprehensive solution designed to maximize customer engagement and retention. It offers a wide range of customizable loyalty programs, including points, rewards, and tiered structures, all aimed at driving repeat purchases and brand advocacy. The platform leverages AI-driven insights and advanced analytics to personalize experiences, enabling businesses to craft targeted promotions and incentives. Zinrelo integrates seamlessly with various e-commerce platforms, CRMs, and marketing tools, ensuring a smooth user experience. Additionally, it supports omnichannel engagement, allowing brands to reward customer interactions across multiple touchpoints, both online and offline. This all-in-one solution is ideal for businesses looking to foster long-term customer relationships, enhance lifetime value, and boost overall revenue. With robust reporting and ROI tracking, Zinrelo empowers companies to continuously optimize their loyalty strategies for max -
2
Kangaroo Rewards
Kangaroo Rewards
Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp.Starting Price: $99/month -
3
Kademi
Kademi
Kademi helps companies turn transactional relationships into long-term valued partnerships by onboarding partners, incentivizing sales growth, and rewarding loyalty. Explore the powerful features behind Kademi’s all-in-one PRM Software that customers use to build highly successful channel partner solutions. Manage the entire lifecycle of partners from onboarding, automating engagement, targeting, and managing data. Tools to incentivize partners to achieve sales targets, calculate payouts, and reward sales growth and loyalty. Sell product online using Kademi’s eCommerce capabilities and set up workflows to collect payments. Share enablement resources, launch targeted online training courses, and certify and reward training outcomes. Discover the reasons why companies worldwide are turning to Kademi’s partner management software to deliver their B2B solutions.Starting Price: $800/month -
4
Guusto
Guusto
Recognition built to impact frontline retention. Not another points program! Start in minutes, not months, with a free single user account that can send rewards to anyone. Flexible delivery to reach deskless workers through web, mobile app, TV displays and print options that require no technology to redeem. 5X IMPACT of your budget - only pay for people who can give recognition, there are no markups, unclaimed gifts are credited back, and 1 day of clean water is donated with every gift sent. Pricing that allows you to crawl-walk-run. Free - $0/month (single user sending rewards) Lite - $125/month (single user sending/scheduling bulk rewards) Essential - $2.50/seat/month (Peer-to-Peer Program) Premium - $3.50/seat/month (Peer-to-Peer Program)Starting Price: Free -
5
Fivestars
Fivestars Loyalty
Need a better way to reach your customers? Over 14,000 businesses use Fivestars to bring customers back 2x more often with text, email, and mobile app marketing tools. We provide you with a free Customer Touchscreen to sign up customers easily. With AutoPilot and Unlimited Promotions, stay top of mind by automatically reaching out to your customers with the right offer at the right time. We also provide detailed reporting on your customers' visit and spend behaviors.Starting Price: $299 per month -
6
Findjoo
Findjoo
Findjoo is a reliable membership management software solution for nonprofits, associations, clubs, and fitness centers. Designed to help businesses manage their members and customers effectively, Findjoo offers a fully integrated suite that includes powerful features and/or functionalities such as event scheduling, point of sale, online payments, client management, credit card processing, reservations management, dues management, sales reporting, event ticketing, email marketing and more. By leveraging Findjoo, you can provide a more engaging customer experience that will help build lasting loyalty.Starting Price: $50.00/month -
7
Uployal
Uployal
Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud. We provide work even without the Internet. We offer such solutions: - gamification - delivery and booking - online payment in the application - dynamic QR code - cashback - management of promotions and offers - sending push notifications - integration with social networks - online catalog of goods by category with filters - customer news feed - referral recommendation system - customer rank management - receiving feedback after purchase and managing them - purchase history - registration of purchases and self-delivery in the application of the buyer - dashboards with online sales dynamics - rfm analysis and cohort analysis - fraud protectionStarting Price: $20 -
8
Preferred Patron Loyalty
Preferred Patron Loyalty, LLC
Preferred Patron Loyalty is the leading loyalty and gift card solution in the market. Designed for companies of all sizes, Preferred Patron provides incentive promotions, multi-channel marketing, visitor loyalty management, and gift card management capabilities within a suite. With Preferred Patron Loyalty, you can increase your engagement by leveraging e-mail and SMS to reach your customers. The solution incorporates incentive-based promotions, such as Coupons, Rewards, Appreciation, Recognition, Referral, Miss You, Cash Back, and more. Operate standalone or leverage one of our seamless integrations, including Square POS, VendHQ POS and Shopify ECommerce!Starting Price: $149/month -
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Loyalty Reward Stamp
Loyalty Reward Stamp
We offer Loyalty Reward Program, Loyalty App, Mobile Loyalty, Text Message Marketing, Loyalty Cards, and Rewards Programs. Turn those paper punch cards into a robust and easy to use mobile app. We also offer simple and beautiful tablet loyalty programs for your counter. Our businesses attract new and keep their current customers coming back with mobile deals. Reward customers for sharing information and deals from your business on social media. Grow your subscriber text list to continually promote your business to customers at any time. Business's can increase exposure by letting customers promote their deals for them on their social media profiles. Customers are able to receive rewards texted to them 24/7 right through the Businesses app. The mobile and tablet app are completely customized and branded with the business's logo.Starting Price: $49.00/month -
10
White Label Loyalty
White Label Loyalty
Launch or upgrade your digital loyalty program with our event-based white label loyalty solution. Configure the rules of your loyalty program in our reactor engine to instantly react to any kind of customer behaviour with any kind of result. With our out-of-the-box white label loyalty mobile app or microsite, your customers receive their rewards direct to their phones. Already have an app or website? Our SDK solution allows you to integrate loyalty into your existing system. Customers can redeem promo codes for rewards right in the app. Reach your customers directly with push notifications right to their device. Create multi-step achievements and challenges to increase engagement. Add content such as a menu, table booking or mobile ordering to the app. Our loyalty app is completely customized to your brand. Whether you need an end-to-end loyalty solution or just a powerful loyalty engine, we have a solution for you thanks to our modular API-first technology. Get in touch today!Starting Price: $2799 per feature per month -
11
AiTrillion
AiTrillion
AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention. Send welcome messages to build a strong relationship with them. Let them know about your new arrivals or best-selling products or introduce a welcome discount code right after they subscribe.Starting Price: $29 per month -
12
Voucherify
Voucherify
Voucherify is an API-first, cloud-based promotion and loyalty management platform for digital teams. It assists in growing customer loyalty, acquiring new customers, and boosting revenue with targeted incentives and contextual rewards. We help companies of all sizes launch, distribute and track customized coupon, gift card, referral, discount, loyalty programs, and giveaway campaigns and landing pages like e-commerce giants do, but at a fraction of the cost. As of today, Voucherify has earned the trust of over 300 customers (among them Clorox, Pomelo, ABInBev, OVO Energy, SIG Combibloc, DB Schenker, Woowa Brothers, Bellroy, or Bloomberg) and serves millions of consumers through thousands of promo campaigns around the globe.Starting Price: 0 -
13
NETGCS
Aqweeva
Manage your customers loyalty points, gift card balance, cash balance and punch points all in one system and from any location. Keep your customers coming back, start using a customized gift or reward card system for your business today! Already have a gift card or gift certificate system, contact us now to see how our system might save you money. Check your card balances, reward points or punch card points. Create custom gift cards for friends and family, (coming soon!) Easily connect to NetGCS participating Merchants anytime anywhere. NETGCS System completely supports traditional customized plastic gift cards. The only catch here is that your Card Printer company will need to contact us for a batch of unique card numbers. No problem, Simply give them our contact information and we will handle the rest so they can promptly get your new plastic gift cards printed and delivered to you.Starting Price: $10 per month -
14
Loyale
Loyale
Loyale is a cloud-based customer loyalty platform that provides customizable reward schemes and automated marketing tools. The backoffice is easy to use and a plug-and-play app is also available with any of the plans, including the free version. It can integrate with your existing stacks such as Shopify, WooCommerce, Lightspeed, Mailchimp, and more to automate workflows. The software offers advanced features such as points, rewards, coupons, gift cards, feedback forms, punch cards, and VIP clients. As a marketing automation platform, Loyale allows businesses to run highly-converting campaigns at an incredible ROI. - Segment customers based on demographics or purchase behavior. - Communicate with customers through push notifications, emails, and posts. - Schedule personalized one-off or repeat automations triggered by time or actions. - Generate reports based on real-time data to analyze and improve performance.Starting Price: $76 -
15
Open Loyalty
Open Loyalty
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. We have helped over 100 enterprises from 43 countries build lifelong customer loyalty. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch. Open Loyalty’s value proposition: 1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes. 2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics. 3) Seamless integration: Open Loyalty’s API-first, composable architecture allows seamless integration into the most advanced tech stacks. As part of the OEX group, Open Loyalty benefits from a foundation of 15 companies and 4,000+ employees. Recognized by Google and Deloitte. -
16
Notificare
Notificare
Notificare is a leading Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Notificare is ISO/IEC 27001:2013 certified. Proudly serving clients like Rituals, Hunkemöller, ICI Paris XL, Jumbo supermarkets and G-Star. Every superhero needs a sidekick.Starting Price: $29.00/month -
17
CXONCLOUD
UNLOC Ltd.
CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.Starting Price: $39.00/month -
18
The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation. The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.Starting Price: $0
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19
tfg Loyalty
tfg Loyalty
tfg Loyalty has been built on the core belief that rewarding loyal customers works. From our beginning as TravelFlo, we have continuously added to our services. Evolving from a travel rewards program to a powerful growth and retention tool. We're proud of the partnerships that we started, have grown, and have retained in the dental and optical lab industry. Today tfg Loyalty can be found in many different industries, working with companies of all sizes, helping them to grow and retain their best customers. Our clients have experienced the profitable results made possible by our customized loyalty reward programs. Loyalty programs are easily one of the best new sales tools and new profit generators for any business. tfg Loyalty creates loyalty reward programs from design to fulfillment, making it easy for any business in any industry to integrate this beneficial tool into their company.Starting Price: $99 per month -
20
LoyaltyXpert
LoyaltyXpert
Channel partners can substantially enhance your sales volume by selling your solution to the influencers. Having a partnership with one or more channel partners can be one of the most reliable strategies to quicken business growth. Don’t just give away incentives, leverage the power of data to make informed decisions with our robust solutions. Go beyond Offers & Discounts. LoyaltyXpert is a comprehensive Channel loyalty program platform in India. Regardless of your business domain and size, we can deliver a solution that best fits your needs. We provide superior B2B loyalty program solutions to help engage & incentivize your business partners and discover real insights into customer behavior, needs, and expectations. With a better understanding of what leads to long-lasting trade partners' relationships, businesses can accelerate their sales & marketing efforts and increase ROI. -
21
Jayu
Jayu Rewards
A rewards program that customers love, Jayu offers are simple and flexible to support your marketing needs. Schedule promotions and send mobile notifications to customers. Jayu has a social feed similar to Instagram. Post updates and photos to help keep customers excited about your business. Track customers. Start with a free trial, cancel anytime. Customer loyalty has never been easier! Use the best loyalty app to get more customers to visit your business again and again. Use the best loyalty app to get more customers to visit your business again and again. Give customers points after purchases. Points are used to claim your rewards. Get new customers through SMS texts, our mobile app, or through your loyalty weblink. Schedule push messages and SMS texts at anytime to remind customers about specials or events. Automatically message lost customers to help them remember your business and return. Set it once and it runs itself.Starting Price: $25 per month -
22
Upzelo
Upzelo
Upzelo's customer loyalty and reward programs are crafted to boost your business's growth. Make each purchase a celebration with a bespoke program that's easy to set up and launch in minutes, all without needing any coding skills! Should you require assistance, our support and migration teams will guide you at every step. It's the only loyalty app you need. Points programs, VIP levels, and referral incentives foster trust and reward your customers for their engagement. Upzelo is an all-in-one customer loyalty and rewards platform. Transform one-time buyers into lifelong customers.Starting Price: $47 per month -
23
Piggy
Piggy
Establish an emotional connection by building powerful loyalty programs that drive revenue. Set your rewards, send targeted messages, sell gift cards, and so much more. All from one easy dashboard. Forget about punch cards. Skip developer drama. We make it ridiculously easy to create any type of loyalty program you want. Thanks to easy integrations, tools, and customizable rules you can build your program in days, not months. Drive the right behavior with rewards. Challenge members to reach top levels. Sell more gift cards with flexible software. Piggy integrates directly with your existing stack to automate your workflows, from eCommerce to POS and HR systems. Grow your business, without the hassle. Create SMS and social campaigns that power up your loyalty program. Get personal with your audience via smart email marketing. Send points, rewards and messages based on triggers.Starting Price: €40 per month -
24
myCred
myCred
myCred makes it simple to create a loyalty program or gamify your website so that you can increase the average customer value with less marketing effort. For taking a step ahead, rankings are decided based on the users’ achievements at every stage. The badges are offered to make a borderline among the different level users. Each user has a unique badge. The users are rewarded with points by building engagements on your website and performing different activities. A rewards program is a key ingredient to creating a profitable website. Award users with digital badges based on their points history. Allow users to purchase myCred points using money. Allow your users to redeem myCred points for actual money. Create coupons that your users can redeem for points. Enable you to inform your users via email about their points status. Let shoppers pay with myCred points on your online store. Enable popup notifications that display status updates.Starting Price: $149 per year -
25
Ibotta Performance Network
Ibotta Performance Network
The Ibotta Performance Network is a leading U.S. promotions network that empowers brands, retailers, and publishers to influence consumer shopping and purchasing behavior. By facilitating large-scale promotion distribution and providing insights into the long-term impact of performance marketing investments, the IPN creates a vibrant and reliable rewards ecosystem benefiting all stakeholders. Brands can reach 91% of American households through the IPN's connections with retailers, publishers, and Ibotta's own digital properties, engaging shoppers across key channels throughout their shopping journey to drive true incremental sales. The IPN offers a pay-per-sale model, ensuring brands only pay for actual units moved, not clicks or impressions. This approach has led advertisers on the IPN to average 42% of conversions being new-to-brand, a 70% shorter purchase cycle, and a 42% incremental sales lift. Retailers and publishers benefit from access to over 900 daily digital offers.Starting Price: Free -
26
Salesforce Loyalty Management
Salesforce
Salesforce Loyalty Management is a comprehensive platform designed to help businesses create and manage intelligent, personalized loyalty programs that enhance customer engagement and lifetime value. Built on the Salesforce Customer 360 Platform, it allows companies to configure loyalty programs with tiers, points, benefits, and rewards tailored to both B2B and B2C customers. It supports cross-industry partnerships, enabling customers to earn and redeem rewards across various brands, and offers tools to seamlessly onboard partners and manage joint promotions. With AI-powered capabilities, businesses can identify brand advocates, manage referral programs, and deliver personalized promotions based on customer data and behavior. Integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating consistent engagement across all touchpoints.Starting Price: $20,000 per month -
27
Csmart Customer Value Management (CVM)
Covalense Digital Solutions
Csmart CVM is an AI-powered platform that empowers telecom operators and enterprises to maximize customer lifetime value through data-driven personalization and engagement. It harnesses AI/ML analytics and generative AI to understand behavior, predict needs, and deliver tailored promotions, loyalty rewards, and content across WhatsApp, email, SMS, and more. Key features include: Smart rewards & gamification to boost retention Omnichannel campaigns with personalized offers Behavioral intelligence for predictive targeting Campaign precision via AI-driven insights Configurable loyalty programs for unique customer needs With seamless integration into CRM/BSS systems, Csmart CVM transforms marketing into a revenue engine—enhancing engagement, reducing churn, and driving sustainable growth. -
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Synerise
Synerise
Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. -
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Annex Cloud
Annex Cloud
Annex Cloud provides enterprise-ready Loyalty solutions to cater to ever-evolving consumer expectations. Loyalty Experience Platform combines best-in-class loyalty program management capabilities with powerful engagement modules to help you seamlessly connect, engage and grow your customer relationships at scale with loyalty SaaS solutions. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. Speak to customers in an empathic way, incentivizing behaviors, personalize messages and gamify experiences. With the Loyalty Experience Platform, you can track, ingest and deliver messages at every touchpoint on your customers' journey. All the components you need to create the most meaningful customer experiences. From social media integrations to SMS to email to print, we cover it all. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. -
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Antavo
Antavo AI Loyalty Cloud
Antavo offers the market’s most advanced AI-powered customer loyalty technology, streamlining the entire loyalty program lifecycle. The platform enables businesses to engage their entire customer base through its Promotion Engine. For those launching a loyalty program, the innovative Loyalty Planner accelerates implementation, making program planning up to 10 times faster. The flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. Once a program is live, the Optimizer transforms loyalty data into clear, actionable insights. At the core of all solutions is Timi AI, a groundbreaking agentic AI that enhances and supports your work at every step. As a pure-play loyalty technology vendor, Antavo’s robust, API-driven platform is recognized by industry leaders such as Forrester, Gartner, and IDC, and trusted by global brands including KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline, and Benefit Cosmetics.