Compare the Top Free Local SEO Software as of November 2025

What is Free Local SEO Software?

Local SEO software provides tools for local business to improve their SEO (search engine optimization). Local SEO tools are built specifically for local businesses that want their website and local listings to rank better in search engines, and include features such as keyword research, keyword rank tracking, site analysis, and more. Compare and read user reviews of the best Free Local SEO software currently available using the table below. This list is updated regularly.

  • 1
    Semrush

    Semrush

    Semrush

    Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.
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  • 2
    Seobility

    Seobility

    Seobility

    Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries.
    Starting Price: $50 per month
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  • 3
    SeoSamba Marketing Operating System (MOS)
    SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.
    Starting Price: $99.00/month
  • 4
    SE Ranking

    SE Ranking

    SE Ranking

    SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.
    Starting Price: $24.80/month/user
  • 5
    GuinRank

    GuinRank

    GuinRank

    Google uses machine learning to analyze the context of the content. Now you can Create Content That Google Wants to Rank! We offer you the most powerful content editing tool for AI, supporting 60 languages. We are the best among all our competitors, We can analyze the content of your site and compare the top results in Google. Allows you to see the power and weakness of the keyword content of your articles and competitors. The tool saves you a lot of time and helps you write.
    Starting Price: Free
  • 6
    Mangools

    Mangools

    Mangools

    Mangools is a package of super-user friendly SEO tools to cover everything from keyword research, rank tracking to competitor analysis & backlink analysis. 1. KWFinder is one of the most popular keyword tools with accurate keyword difficulty, precise local SEO data and search engine results for more than 50k locations. 2. SERPChecker shows you search results for more than 50k locations with SERP features, their impact on the organic search results and 45 SEO metrics. 3. SERPWatcher is a rank tracker to track both mobile/desktop ranks. It comes with aggregate metrics, daily updated ranks and charts to quickly see the overall ranking progress. 4. LinkMiner lets you find the most powerful backlinks of your competitors with a preview of anchor texts on the referring website. 5. SiteProfiler is an SEO analysis tool with all the essential SEO metrics & insights under one roof. 6. Mangools AI Search Grader is a free GEO (Generative Engine Optimization) tool
    Starting Price: $29.90 per month
  • 7
    iSpionage

    iSpionage

    iSpionage

    iSpionage is a competitive research and monitoring platform for digital marketers to gain a competitive edge in the search marketing landscape. 35,000+ clients have used iSpionage to improve SEO & SEM performance. Our unique features allow you to: visualize PPC buyers journey from clicks to conversions, stay current with competitors' offers using our landing pages intelligence, track your SEO rankings globally, and more. See it for yourself. Spionage provides landing page surveillance, website monitoring, and competitive keyword research for digital marketing teams looking to get a competitive advantage and to keep a closer eye on their top competitors. Local paid search ads campaigns monitoring, in multiple countries. Benchmarks of impression share at a local and national level. Custom Users’ Journey report from ads, keywords to landing pages. Keyword search rankings monitoring, across Google and Bing. Competitive analysis and interactive share of voice. Content gap analysis.
    Starting Price: $59 per month
  • 8
    Seodity

    Seodity

    PQ studio

    Use this knowledge to focus on the most important localization for your business. You will get data about keywords count and traffic volume of each country. You can also check which keywords are relevant. You can analyze your competitors in both ways. Add a new project, and you will get email reports on your competitor's website changes like new organic/paid keywords, backlinks, and technical issues. Or, you can check this in any project. Just edit the URL. Keep an eye on your rivals. Get data about paid traffic that your competitor invests most. That could be crucial for your business. Imagine that you can check every keyword and ad your opponents spend money on. Seodity automatically checks the SERP results of every website. As a result, you can have access to historical and up-to-date data. Seodity can also notify you about rank changes and new keywords.
    Starting Price: $9 per user per month
  • 9
    Partoo

    Partoo

    Partoo

    Let’s develop together your online visibility and your e-reputation to attract new customers to your points of sale! Automatically distribute information about your establishments on major directories, GPS, search engines, social networks, and review sites. Centralize the reviews left on your establishments whether they come from Google, Facebook, or TripAdvisor. Get regular reports, analyze them and respond to them from a single interface. Encourage your satisfied customers to leave you positive reviews on Google Business Profile. Optimize your website with a store locator and customizable pages per location. Make your point of sales stand out on the queries associated with your activity. Centralize messages received on Google Business Profile and easily reply to them centrally or locally. Let’s develop together your online visibility and your e-reputation to attract new customers to your points of sale!
    Starting Price: Free
  • 10
    Keyword.com

    Keyword.com

    Keyword.com

    Monitor keyword performance easily and accurately with Keyword.com. Track rankings for your SEO campaigns daily from any location and device. Competitors get smarter and the big G keeps changing the rules. But you know there’s a money keyword hidden on each project. The one that keeps you up at night. It is your job to find and monetize it — are you up for the challenge? See how your keywords rank over time with our SERP keyword tracker and search engine positioning tool. Discover who your true competitors really are and how to beat them. Keyword.com’s keyword monitoring software crunches the number so you can focus on your insights.
    Starting Price: $26 per month
  • 11
    TribeLocal

    TribeLocal

    TribeLocal

    Local Citations are one of the key ingredients for increasing your presence. Which is why we provide Premium citations that are completed within minutes of your request. Our Local Rank Tracker algorithms are designed to track rankings for all the keywords that you want to rank for and help you keep a track of your performance. Ranking well online is directly correlated to being present on the listing websites. That is why we partnered up with more than 200 business listing websites to help you rank better. Our various Local SEO Tools like Rank Tracker, Citation Audit, SEO Audit and Review Management provide you the most extensive Local SEO Software experience on the internet. We understand that local citation building is the biggest enabler for a small business. Which is why we have created Premium Citation category which helps you get listed instantaneously and provides results in a few days.
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    Insites

    Insites

    Insites

    If you sell digital marketing services, you need Insites. Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital marketing audit in under 60 seconds. Get more leads, boost engagement and win more business. Boost sales at every stage of your customer journey. We help marketing agencies, local search companies, newspapers, telcos and many others sell digital solutions more effectively to SMBs.
  • 13
    Center AI

    Center AI

    Center AI

    Center AI enhances your store's visibility and reputation on Google Maps and other local platforms, driving more foot traffic and increasing revenue. Our platform streamlines the management of multiple listings, saving you time and ensuring accurate, consistent information. With AI-powered analytics, you can compare your ratings with competitors' and optimize your listings for greater visibility. You can also efficiently manage reviews and strengthen customer relationships to turn online searches into in-store visits.
    Starting Price: $0
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