Compare the Top Location-Based Marketing Software in the USA as of November 2025

What is Location-Based Marketing Software in the USA?

Location-based marketing software helps businesses target and engage customers based on their geographic location, providing personalized and relevant offers, advertisements, and promotions. These platforms use technologies such as GPS, geofencing, beacons, and IP address tracking to deliver real-time marketing messages to customers when they are in specific locations, such as near a store, event, or point of interest. Location-based marketing software often includes features for campaign management, analytics, and customer segmentation, enabling businesses to optimize their marketing strategies based on location data. It can also be integrated with other marketing tools like CRM systems and mobile apps to enhance customer engagement and drive conversions. By using location-based marketing, businesses can improve the customer experience and increase foot traffic, sales, and brand awareness. Compare and read user reviews of the best Location-Based Marketing software in the USA currently available using the table below. This list is updated regularly.

  • 1
    HERE

    HERE

    HERE Technologies

    HERE is the #1 location platform for developers, ranked above Google, Mapbox and TomTom for mapping quality. Make the switch to enhance your offering and take advantage of greater monetization opportunities. Bring rich location data, intelligent products and powerful tools together to drive your business forward. HERE lets you add location-aware capabilities to your apps and online services with free access to over 20 market-leading APIs, including mapping, geocoding, routing, traffic, weather and more. Plus, when you sign up for HERE Freemium you’ll also gain access to the HERE XYZ map builder, which comes with 5GB of free storage for all your geodata. No matter your skill level you can get started right away with industry-leading mapping and location technology. Configure our location services with your data and business insights, and build differentiated solutions. Integrate with ease into your application or solution with standardized APIs and SDKs.
    Starting Price: $0.08 per GB
  • 2
    PlotProjects

    PlotProjects

    PlotProjects

    An extensive geofencing SDK and API for iOS and Android. Quick to set up, easy to use. From your app to any customer data, marketing automation or behavioural analytics platforms, our SDK integrates across your entire digital infrastructure. The pioneer in geofencing and location data since 2011, PlotProjects took off with a big bang. Recognized by The Wall Street Journal as one of Europe’s most promising startups in 2013, we are now the global leader of location marketing for companies with apps. Our technology adds the missing contextual layer that helps companies win the micro-moments of consumers on every touchpoint of the customer journey - online and offline. Brands, publishers, and developers use our technology to obtain location intelligence, attribute online and offline shop visits, retarget and activate consumers with contextually enriched personalized messages at their fingertips.
    Starting Price: $100 per month
  • 3
    Woosmap

    Woosmap

    Web Geo Services

    Woosmap offers a unique combination of privacy-first geolocation APIs and SDKs, based on our own data sourcing, without collecting any personal data. We provide version-less API and Lib easy to implement and well documented, to ensure long-lasting solutions. We are convinced that developers are the makers of the digital revolution of an industry, we help them to tailor geolocation to their business, with the most cost-effective developer tools on the market.
    Starting Price: Free
  • 4
    Kumulos

    Kumulos

    Kumulos

    Kumulos is an easy-to-use customer engagement platform that offers a 360-degree view of user experience to create long-term customers. Features include mobile push notifications, web push notifications, and in-app messaging. Create omnichannel campaigns and operate all from one place - the Kumulos Mobile Marketing Hub. Personalize campaigns with features such as rich interactive messaging, geo-targeting, and audience segmentation & channeling. Kumulos can be fully automated and offers delivery receipts and intelligent delivery to take the guesswork out of campaign timing. Use features such as deferred deep linking and ASO to acquire new customers. Analytics and reporting allow you to evaluate all aspects of performance and campaigns to constantly improve. Crash reporting and diagnostics ensure your app is fully functional at all times and prioritizes fixes so you can always offer a flawless user experience. Kumulos offers a 30 day free trial or sign-up for a free demo.
    Starting Price: $100 per month
  • 5
    Proxi.cloud

    Proxi.cloud

    Proxi.cloud

    Proxi.cloud is developing marketing solutions based on proximity and geolocation technologies. It provides a software development kit that extends customer’s application capabilities to include communication and analytics services based on location data. It’s aim is to equip clients with a platform for comprehensive management of proximity marketing activities using multiple technologies including geofencing, Wi-Fi and beacons. Thanks to our unique technology, we help our clients increase customer footfall effectively, providing full measurement at every stage. We drive users engagement using our mobile solutions via rich push notifications and targeted in-app communication. Proxi.cloud SDK truly connects online with offline your mobile app. Providing our clients with meaningful insights about consumer footfall, brand loyalty or ROPO effect, we use Proxi.cloud Platform as a bridge between online and offline worlds.
    Starting Price: $1000 per month
  • 6
    Foursquare

    Foursquare

    Foursquare

    Put the most trusted, independent location intelligence platform to work for your business. Measure your omnichannel campaign's impact on real-world outcomes like store visits and sales across 550+ media partners with Foursquare Attribution. Build high-intent, location-based audience segments through Foursquare Audience, or create custom real-time geofences with Foursquare Proximity—all available via self-serve or managed service. Visualize and analyze geospatial data at scale with Foursquare Studio, a powerful browser-based mapping and analytics platform. Tap into the world’s most accurate POI database (100M+ POI) with Foursquare Places, or integrate location search, tips, and geotagging into your app with Foursquare Places API. Power smarter, location-aware experiences with Foursquare Movement SDK, which captures real-time behavioral context to enrich apps, personalize content, and inform better decisions.
    Starting Price: Free
  • 7
    Radar

    Radar

    Radar Labs

    The industry-leading full-stack location platform. Build location-based app experiences faster and grow revenue with SDKs and APIs for geofencing, trip tracking, geocoding, and search. Open-source SDKs with industry-leading accuracy, simple documentation, flexible APIs, and turnkey integrations. Build location-based experiences across the customer journey, from messaging to curbside pickup to address autocomplete. Built for scale, processing 100B+ queries per year from 100M+ devices with enterprise-grade security, privacy, and support. Increase conversions by quickly and accurately connecting customers with nearby places and things. Import and search your own location data, or tap into our best-in-class address and POI datasets. Free up to 100K requests per month. Configure geofences and visualize, analyze, and segment your location data. Open-source iOS, Android, and web SDKs that make adding location to your apps simple.
    Starting Price: $500 per month
  • 8
    Uniqode

    Uniqode

    Uniqode

    Uniqode's QR Code generator, formerly Beaconstac, is a QR Code generator focused on boosting efficiency, engaging customers, tracking physical marketing ROI, and cutting costs. With 50,000+ users across sectors like consumer goods and hospitality, it's trusted by global enterprises and small businesses alike. Some of Uniqode's customers include Pepsi, Amazon, Nestle, Toyota, etc. Uniqode aims to connect every physical object worldwide digitally. Offering comprehensive QR Code management and analytics, it helps businesses build relationships, boost revenue, and gather first-party data. With Uniqode, you can easily deploy high-converting QR Codes at any scale.
    Starting Price: $60/year
  • 9
    Bluedot

    Bluedot

    Bluedot Innovation

    Turbocharge your mobile loyalty program (and CRM) with location technology. Too often loyalty programs are cumbersome and inconsistent between online and in-person interactions. Solve for seamless experiences across all channels by using geolocation to connect customer profiles to real-world behaviors. Deliver convenience to both staff and customers by reducing the number of manual steps required to participate and redeem loyalty rewards. Boost engagement and loyalty by automating rewards based on your customer’s location (e.g. entering the parking lot, walking in the store, entering the drive-thru, etc.). No longer do customers have to fumble for their card or remember which phone number is associated with and staff doesn’t have to hold up the line to prompt each person for their loyalty credentials. Make it easy for customers to love your brand with a smarter loyalty program powered by geofencing technology.
  • 10
    Google Nearby
    A platform for discovering and communicating with nearby devices. The Nearby platform makes it easy to discover nearby devices and establish communication with them. It uses technologies such as Bluetooth, Wi-Fi, IP, and audio. Discover and establish direct communication channels with other devices without having to be connected to the Internet. Enables seamless nearby interactions such as multiplayer gaming, realtime collaboration, forming a group, broadcasting a resource, or sharing content. The Nearby Connections API is available for Android. Use the guide to determine if this is the right API to use. Publish and subscribe to small messages between devices that are near each other and connected to the Internet. Discover nearby Bluetooth Low Energy Beacons and retrieve their attachments. The Nearby Messages API is available for Android and iOS, and enables communication between the two platforms. Use the guide to determine if this is the right API to use.
  • 11
    Leantegra CVO Platform
    An enterprise-grade IoT platform for location and motion intelligence. CVO Platform provides in-depth analytics and event propagation and is, therefore, applicable for advanced data-driven automation scenarios. The user management system ensures a completely secure environment. Moreover, the Leantegra platform is a developer-friendly system that leverages REST API, iOS and Android SDK to integrate with mobile and web applications, as well as third-party enterprise systems. After all, having all location and campaign analytics at hand enables thoughtful and based on real data decision-making. Go beyond BLE beacons and location-based advertising with our extended targeting rules, advanced Proximity Campaigns and fine-grained analytics. Target by proximity zones, dwell time, user profiles and CRM data. Not your average BLE beacon. The Leantegra beacon offers powerful and unique features, which are not available in other beacons on the market.
  • 12
    Bubbl

    Bubbl

    Bubbl

    Bubbl’s geolocation plugin supercharges existing mobile apps to drive in-the-moment customer engagement, revenue and loyalty. Businesses can easily create virtual fences and deliver pre-built location-aware push notifications, images, videos and surveys to app users crossing digitally-defined areas without the need for IP or phone tracking. Users retain their privacy and businesses get dynamic communications and endless opportunities to engender trust and improve brand profile. Bubbl seamlessly integrates with any iOS or Android app within minutes, significantly reducing software development and deployment costs. Bubbl is a suite of straight forward sdk’s, accessed with an API key and managed through your private cloud based dashboard. Bubbl super-charges app retention and enables live real time engagement via any app. Our cloud based marketing platform unlocks a new type of engagement between brand and consumer, based on location, time and relevance.
  • 13
    MOCA

    MOCA

    MOCA

    MOCA gathers billions of records of behavioral and location data from multiple sources in real-time. We allow organizations and governments to unlock customers insights with location intelligence and marketing automation to deliver mobile campaigns to better engage and retain their audience. Leverage both digital and physical customer data to deliver an integrated omnichannel experience. We bring a next-level of customer engagement; we provide AI-powered marketing for deep personalization. Promote your country, region or city with MOCA’s AI Smart Cities solution for Tourism. Our person-centric approach allow us to build the next layers to create a digital ecosystem where people, cities, and organizations receive the information they need generating economic growth to your city. Our award-winning cloud-based Platform based on proprietary machine learning algorithms deeply understands customer journey and influences customers providing personalized experiences.
  • 14
    Gravy Analytics

    Gravy Analytics

    Gravy Analytics

    Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Billions of daily location signals from mobile devices. The largest events database gives context to millions of places and POIs. Consumer visits built on 100% deterministic location data. Verified and cleansed location datasets via APIs or batch delivery options. Real-world consumer insights for foot traffic, attribution, and competitive analytics. Location-based audiences to drive data-driven advertising campaigns. We want to help companies meet their biggest business challenges head-on with quality location data. To do this, brands and advertisers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivering that context, providing insight into our lifestyles, interests and affinities.
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