Compare the Top Lead Generation Software in the USA as of November 2025

What is Lead Generation Software in the USA?

Lead generation software is a useful tool for businesses looking to increase their customer base and marketing efforts. It automates the process of identifying, tracking, managing and organizing leads from various sources including online forms, social media campaigns and email lists. The software assists with tasks such as creating reports that compile data about lead sources, analyzing conversion rates of customers, optimizing landing pages and measuring the success of campaigns. Lead generation software provides valuable insight to help organizations make informed decisions about their future marketing strategies. Compare and read user reviews of the best Lead Generation software in the USA currently available using the table below. This list is updated regularly.

  • 1
    Pointerpro

    Pointerpro

    Pointerpro

    Pointerpro (formerly Survey Anyplace) is a software platform to create your own online assessments questionnaires with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale. Discover why companies like Capgemini, Eneco, EDF, and Bare International, and expert advisors, including consultants, coaches, HR professionals, and marketers worldwide use Pointerpro to automate the delivery of personalized advice. Whether your goal is to scale your advisory business, generate leads, or simply save time through automation, Pointerpro makes it easy. Seeing is believing. Start your 7-day free trial with all functionality enabled to experience how you can automate your advice delivery with Pointerpro.
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    Starting Price: $33 per month
  • 2
    Agolix by Assessment Generator

    Agolix by Assessment Generator

    Agolix® by Assessment Generator

    Agolix® by Assessment Generator offers software for creating customized online quizzes, assessments, and surveys. Choose from automated or custom scoring and provide respondent feedback via on-screen, email, and PDF. The software supports eight question formats: binary, drop-down, narrative, numeric, options, ranking, scale, and validation. With conditional logic, you can create dynamic assessments by showing or hiding questions based on set criteria. Add your logo and brand colors to personalize your assessments and feedback. Creating assessments is quick and easy with the help of a comprehensive user guide and excellent customer support, all provided free of charge. Engage potential clients by starting conversations with assessments, ideal for lead generation, client and employee onboarding, and coaching. By utilizing assessments, you establish credibility, build trust, identify high-quality clients, and generate revenue automatically.
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    Starting Price: $34 per month
  • 3
    Kartra

    Kartra

    Genesis Digital

    Create, market and launch online without hiring a team of copywriters, web developers, designers or system integrators! Sell products or services online through our secure and gorgeous checkout forms for both credit card and PayPal payments. Amazing drag-and-drop page builder with hundreds of professionally designed templates. Ultimate flexibility and 100% mobile optimized. Build your leads, prospects and customers database. Organize them in theme groups via lists and custom tags. Engineer a multi-page funnel flow to convert visitors into leads, leads into customers, and customers into recurrent clients! Create live or automated email/SMS marketing campaigns to communicate and engage with your user base. Deliver your content, course or training material with our professionally designed, drag-and-drop membership portal builder.
    Starting Price: $99 per month
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    Brilliant Assessments

    Brilliant Assessments

    Brilliant Assessments

    Brilliant Assessments empowers business users to build highly sophisticated, fully automated assessments for individuals, teams, or groups of any size. The software includes an MS Word Addin and beautiful Word templates to produce the highest quality detailed feedback and group reports without the need for any IT assistance. All scoring, rating, and benchmarking is automated and can be multidimensional to handle the most complex of requirements. Not one formula to build and maintain! Charts include bar, column, donut, gauge, line, bar on bar, spider, polar, area, and pie charts. They are simple to include and customize using the merge manager. Cohort (group) reports can be used to report on any combination of responses, one respondent's responses over time, team reports, and 360s.
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    Serendipify.Me

    Serendipify.Me

    Serendipify.Me

    Serendipify.Me is an acquisition, activation, engagement and retention solution for academic, commercial and non-profit organizations. Our customizable matching algorithms help your users to find actionable connections within multiple, ad-hoc groups defined by your organization. These strong connections can lead to meaningful collaborations and profitable long term partnerships.
    Starting Price: Free
  • 6
    Evalinator

    Evalinator

    Evalinator

    Create systematic growth and trusted relationships using consultative sales methodologies. You and your clients can assess the current state across one or more dimensions, execute collaboratively towards the desired vision, and quantifiably demonstrate the value realized over time. Ideal for coaches, consultants, marketing, account managers, and sales. One of the biggest barriers to securing buy-in is a vision of what improvements must be made. Evalinator’s benchmarking and analysis tools enable you to align interested stakeholders to a common understanding. That drives meaningful conversations. Whether it’s your own account planning or a client that you are working with, you need a collaborative action plan that stems directly from the desired vision. Evalinator’s goal setting and tracking makes progress enjoyable and purpose driven.
    Starting Price: $6.95 per month
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