Compare the Top Marketing Software in Africa as of November 2025

What is Marketing Software in Africa?

Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in Africa currently available using the table below. This list is updated regularly.

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    Jotform

    Jotform

    Jotform

    Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.
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    Starting Price: $34 per month
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  • 2
    CivicPlus Social Media Archiving
    The world’s most dependable archiving software for records compliance and risk management for public entities. CivicPlus Social Media Archiving connects directly to your social networks to capture and preserve all the content your organization posts and engages with, in-context and in near-real-time. And it all lives in one easy-to-use, secure archive, so you can easily manage your online communications and help your organization stay compliant with public records laws, regulations, and recordkeeping initiatives. Social media archiving software ensures your organization’s communications are saved so you can easily respond to records requests, and remain compliant with public records laws. Capture and preserve all content you post and engage with, including deleted, edited, and hidden posts and comments. Replay records in their original context and ensure their authenticity with digital signatures and more.
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  • 3
    Borealis

    Borealis

    Borealis

    Our Stakeholder Engagement Software gives you the tools you need to build more effective engagement plans, improve relationships with stakeholders and align processes with industry best practices. It provides a single platform for managing all stakeholder engagement activities with additional modules to strengthen all areas of environment, social and governance. The Stakeholder Engagement module centralizes all stakeholder data and keeps it right at your fingertips to simplify day-to-day tasks. The Social Investment module makes it easier to create tangible value for both local communities and your organization. The Grievance Management module provides a structured and transparent process for handling grievances in a timely and effective manner. The Land Management module helps improve engagement outcomes and minimize risks of unnecessary work delays or stoppages by giving them the tools to centralize and map all land-based assets and create links with project stakeholders.
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  • 4
    Qomon

    Qomon

    Qomon

    Qomon is the go-to Volunteer App & Action Platform for Politics & Nonprofits to mobilize volunteers and drive action. Supercharge, scale, and simplify how you organize volunteers, manage your database, and engage donors & members - all in one place. You bring the mission, we provide the tools to turn collective energy into real results. Whether you're leading advocacy efforts, running a campaign or managing a people-powered movement, Qomon is here for you. Who We Serve & How We Help - For Political Organizations Leaders: Easily recruit, onboard, and coordinate volunteers to drive campaign efforts and increase voter engagement. - For Nonprofits & Community Leaders: Foster stronger relationships with your supporters, donors, and members through personalized communication and targeted engagement. - For Data-Driven Decision Makers: Access actionable data to refine strategies, understand your supporters better. Qomon is a certified B Corp, Paris & DC based.
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    Starting Price: $39 per month
  • 5
    Blue Utopia

    Blue Utopia

    Blue Utopia

    Integrated data and software system to help Democratic and Progressive organizations. Tools for fundraising, communications, advocacy, CRM, and compliance reporting. All tightly integrated and combined with intelligent data and services. A comprehensive fully integrated software and data system that helps you build better relationships, deliver better communications, raise more money, organize supporters, and grow your organization to make progressive change. Over a thousand organizations trust BlueUtopia to help them build, communicate, raise, and win. Our mission is to change the way we execute social and political campaigns with the end goal of realizing a significant advantage through better operations. We will realize our vision by bringing powerful, easy-to-use, and affordable technology and data to Democratic and Progressive campaigns at every level.
    Starting Price: $20 per month
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    Eyesover

    Eyesover

    Eyesover Technologies

    Eyesover tells you about emerging and changing issues in real-time by tracking social media. You’ll know what people are talking about and how they feel about the issues. Using AI, the system also detects new language used in conversations, allowing you to stay ahead of the changes in public opinion. With Eyesover, you don’t have to wait for data. Our system translates massive amounts of online data into actionable information about how current events are impacting your organization, public support levels, and even the public’s opinion on individual news articles. You’ll know which issues are important and need your immediate attention. Our Support Index allows you to understand how your organization is faring compared to the competition. The Eyesover Support Index provides real-time public support metrics for a fraction of the cost of traditional polls, surveys or focus groups.
    Starting Price: $199 per month
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    Assembly Voting

    Assembly Voting

    Assembly Voting

    Unlock the potential of secure, verifiable, and user-friendly elections and votes with Assembly Voting. Backed by over 20 years of experience, conducting more than 7000 elections, and serving over 43 million voters, we specialize in secure voting through top-tier encryption, accessible platforms with user-friendly interfaces, and verifiable results with transparent processes. Our customizable solutions adapt to various organizational needs, from governmental elections to corporate voting processes. Leveraging scientific research and cryptographic protocols, our end-to-end verifiable technology empowers clients to conduct trustworthy elections using a secure system.
    Starting Price: $1500
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    NationBuilder

    NationBuilder

    NationBuilder

    The NationBuilder platform powers thousands of campaign, advocacy, and fundraising initiatives around the world. Engage your supporters, volunteers, and donors when it matters most using one intuitive system. This includes a fully integrated website and supporter database, streamlined fundraising, and advanced email and texting. Bring your supporters to life with dynamic profiles that update with every interaction. Trusted by more than 9,000 customers in 112 countries.
    Starting Price: $29.00/month
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    Ariadne

    Ariadne

    Ariadne Maps

    Ariadne Maps is a high-tech company that provides detailed indoor and customer analytics with its cutting-edge artificial intelligence approach. This approach enables indoor and outdoor localization in many industries, such as transportation, malls, retailers, and airports. We use advanced artificial intelligence algorithms for precise and anonymous tracking of passengers and customers to help companies optimize their infrastructure, e.g., minimizing congestion and having better-targeted advertising and marketing while maximizing the satisfaction and experience of consumers. Ariadne Maps is based in Munich, Germany, and has been operating for years. With our rapid growth, we vision enabling physical businesses to leverage the data they have been exposed through the whole time. In this vision, our strong team, advisors, investors, and partners give us the confidence to advance, expand and succeed.
    Starting Price: $30 per device
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    Cambuildr

    Cambuildr

    Cambuildr

    Your software to mobilize people, build a movement and win campaigns. Raising awareness, attracting like-minded people, and engaging supporters. Building a movement has never been easier. And still, it’s hard to manage a load of different tools and apps, and synchronize data across all platforms while staying GDPR-compliant. That’s why we created Cambuildr, the first all-in-one solution for digital movements, made in Europe. Inspire with beautiful drag & drop campaign pages, and organize your data segments & behavioral targeting. Easily automate supporter communications, drive action with easy-to-use engagement apps, own your data GDPR-compliant, and empower every member of your organization. CamBuildr collects every interaction and activity of your contacts in a one-of-its-kind behavior-driven database, of course with consent. That is the foundation for an exact target audience similar to the ones you know from Facebook.
    Starting Price: €340 per month
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    Audience

    Audience

    Capital Networks

    Since 1991 we've supplied high performance creation and content management software to the digital signage, broadcasting and cable television industries. Our solutions are used in a wide variety of applications and industries including corporate, campus, municipal, hospitality and healthcare. From system integration and installation to end user training and post-sale support, we offer flexible, reliable, and highly scalable custom solutions.
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    Tatango

    Tatango

    Tatango

    Faster messaging, more features, lowest cost. Tatango is text message marketing for enterprise marketers. Reach up to 2 Million people every hour. Potential customers receive your messages minutes after being sent. With other providers, the delay can be hours. And since 98% of people read a text message within 3 minutes of receiving it you know you're reaching your customers FAST. Many service providers limit you to 160 characters per message. But with Tatango’s MMS marketing you can send up to 500 characters per message in addition to an image, video or even an animated image. Automate your entire campaign and turn over messaging to Tatango. Create custom workflows based on a variety of subscriber actions, demographics or geo-location traits. Deliver the best messages to the most likely customers at the right time. We offer different options to best suit your needs
    Starting Price: $500 per month
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    Palantir Foundry

    Palantir Foundry

    Palantir Technologies

    Foundry is a transformative data platform built to help solve the modern enterprise’s most critical problems by creating a central operating system for an organization’s data, while securely integrating siloed data sources into a common analytics and operations picture. Palantir works with commercial companies and government organizations alike to close the operational loop, feeding real-time data into your data science models and updating source systems. With a breadth of industry-leading capabilities, Palantir can help enterprises traverse and operationalize data to enable and scale decision-making, alongside best-in-class security, data protection, and governance. Foundry was named by Forrester as a leader in the The Forrester Wave™: AI/ML Platforms, Q3 2022. Scoring the highest marks possible in product vision, performance, market approach, and applications criteria. As a Dresner-Award winning platform, Foundry is the overall leader in the BI and Analytics market and rate
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    MOCA

    MOCA

    MOCA

    MOCA gathers billions of records of behavioral and location data from multiple sources in real-time. We allow organizations and governments to unlock customers insights with location intelligence and marketing automation to deliver mobile campaigns to better engage and retain their audience. Leverage both digital and physical customer data to deliver an integrated omnichannel experience. We bring a next-level of customer engagement; we provide AI-powered marketing for deep personalization. Promote your country, region or city with MOCA’s AI Smart Cities solution for Tourism. Our person-centric approach allow us to build the next layers to create a digital ecosystem where people, cities, and organizations receive the information they need generating economic growth to your city. Our award-winning cloud-based Platform based on proprietary machine learning algorithms deeply understands customer journey and influences customers providing personalized experiences.
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    Handraiser

    Handraiser

    Kickdrum Technology Group

    Cutting edge software & mobile apps to help you manage any type of campaign. Handraiser identifies, activates and measures the participation of every voter that will help you win an election. Used by political campaigns of all sizes, businesses, non-profits, ballot initiatives, referendums and more. Handraiser brings a rich variety of historical voter data together in one place, so that your campaign can quickly identify the voters most likely to support your campaign, up until the polls close. Handraiser’s voter relationship management tools allow your campaign to reach and activate voters with the right message at the right time, through the most effective communication channels. Handraiser gives your volunteers the ability to capture live polling place data on election day, enabling you to make quick field ops decisions that can influence results. Search, filter, segment and target voters based on friends and family status, key demographics and voting history.
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    Vuelio

    Vuelio

    Vuelio

    Use the world’s most comprehensive database of journalists and influencers and find all the tools you need to make your communications effective. Understand who is important, how best to engage them then send content, monitor results, measure social media impact and analyze effectiveness, all in one place. Tap into the PR industry’s most powerful media list. With direct access to more than one million journalists and influencers from nearly 200 countries, you can connect with the most important people to your story, topic or organization. Understand how your story has been received by journalists and influencers with smart listening and evaluation tools. Monitoring allows to you keep up with breaking news and coverage across broadcast, print, online and social media.
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