Best Marketing Software in the UK
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Compare the Top Marketing Software in the UK as of November 2025
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What is Marketing Software in the UK?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in the UK currently available using the table below. This list is updated regularly.
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1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
2
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
3
Zendesk
Zendesk
Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide.Starting Price: $25/agent/month -
4
C2CRM
Clear C2
At Clear C2, we understand that different companies have different business requirements. We designed C2CRM to allow you to choose only the functions you need. Our CRM system is a cost-effective solution that will grow with your business. C2CRM consists of four modules that integrate to provide a comprehensive CRM solution: Relationship Management, Sales Automation, Marketing Automation, and Customer Service. Only buy what each user needs. The C2CRM Relationship Management module is the core of our solution. It consists of all the logic you need to manage your business relationships effectively and a mobile app to keep your sales team informed while on the road. Get a 360-degree view of your accounts, contacts, and activity with built-in dashboards, workflow automation, and reports.Starting Price: $37 per user per month -
5
Guru
Guru
Guru is the AI Source of Truth for your company. It’s an AI knowledge platform that connects everything your teams know—across chats, docs, and apps—into one trusted layer that delivers cited, permission-aware answers everywhere you work. Guru automatically connects to tools like Slack, Teams, Google Drive, Confluence, Salesforce, Zendesk, and more, so employees and AI assistants can access verified knowledge directly in their workflow. Every answer shows where it came from, inherits existing permissions, and stays accurate automatically through built-in verification and expert updates. By connecting knowledge, making it accessible everywhere, and keeping it trustworthy automatically, Guru eliminates manual searches and ensures everyone—human or AI—works from the same truth.Starting Price: $25 -
6
Birdeye
Birdeye
irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.Starting Price: $250/month -
7
Enterprise Bot
Enterprise Bot
Enterprise Bot, based in Switzerland, is a pioneer in Conversational AI, Process Automation, and Generative AI. With the trust of esteemed enterprise giants across industries like Generali, SIX, SBB, DHL, and SWICA, Enterprise Bot is revolutionizing both customer and employee experiences. Through its advanced integration with Large Language Models (LLM) such as ChatGPT and Llama 2, and its unique patent-pending DocBrain technology, the company delivers unparalleled personalization, active engagement, and omnichannel solutions across platforms like email, voice, and chat. Furthermore, Enterprise Bot integrates with existing core systems, such as SAP, CRMs, Confluence and more, and with its proprietary middleware, Blitzico, enables the AI to not only respond to queries but also take action to resolve them. This dedication to innovation in four main use case areas, Customer Support, Sales and Marketing, Knowledge Management and Digital Coworker, elevates both CX and employee productivity. -
8
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
9
Docket
Docket Inc.
Autonomous AI that engages website visitors with real-time, human-like conversations, converting 15% more traffic into pipeline for marketing; while also increasing seller productivity by enabling sales and pre-sales teams to instantly find answers, retrieve files, and resolve queries. Docket is the leading agentic AI platform that improves pipeline generation and seller efficiency for marketing and sales teams. Docket unifies, cleans, and learns from your organization’s GTM data with its proprietary Sales Knowledge Lake™, and activates this with powerful, pre-built AI agents. Docket’s Marketing Agent engages website visitors through human-like conversations, responds to their nuanced questions about your solution with expert-grade answers, performs discovery by asking qualifying questions, and converts them into leads, pipeline, and customers. -
10
Borealis
Borealis
Our Stakeholder Engagement Software gives you the tools you need to build more effective engagement plans, improve relationships with stakeholders and align processes with industry best practices. It provides a single platform for managing all stakeholder engagement activities with additional modules to strengthen all areas of environment, social and governance. The Stakeholder Engagement module centralizes all stakeholder data and keeps it right at your fingertips to simplify day-to-day tasks. The Social Investment module makes it easier to create tangible value for both local communities and your organization. The Grievance Management module provides a structured and transparent process for handling grievances in a timely and effective manner. The Land Management module helps improve engagement outcomes and minimize risks of unnecessary work delays or stoppages by giving them the tools to centralize and map all land-based assets and create links with project stakeholders. -
11
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
12
CallTrackingMetrics
CallTrackingMetrics
CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.Starting Price: $79 per month -
13
kama DEI
kama.ai
kama.ai is a Responsible AI Agent platform that blends knowledge graph AI with advanced generative models for trustworthy Hybrid AI Agents. It empowers industries such as finance, education, healthcare, and Indigenous services with culturally aware, ethical, and accurate AI. By incorporating human governed-in-advance processes and information, kama.ai lowers the barriers for enterprise AI Agent adoption, making sure organizations gain efficiency without risking reliability and reputation. Our Virtual Agents support your organization over website chat interfaces, Facebook Messenger, smart speakers, or from within mobile applications. Ultimately, we get the right information, to the right people, at the right time. That increases client engagement, 24x7, and builds your brand's credibility, trust, and loyalty. When it’s got be right, it’s got to be kama.ai.Starting Price: $399 per month (plus setup) -
14
Sogolytics
Sogolytics
Sogolytics is an experience management platform that enables companies to collect, analyze, and utilize customer and employee data to fuel business growth. Organizations across industries leverage Sogolytics to monitor interactions at all customer and employee touchpoints. Best-in-class reporting provides real-time, actionable insights to predict and mitigate potential issues. SogoCX enhances every aspect of an organization's customer experience. This means: improved conversion rates, streamlined data management, and understanding customers to drive return on investment. With SogoCX, organizations leverage touch points to measure key metrics such as NPS, CSAT, and CES. SogoEX is an employee experience management software for organizations to gather and utilize data to increase engagement and minimize turnover. The platform was designed to allow HR and leadership to drive organizational change through real-time feedback collection, employee engagement, and an exchange of ideas.Starting Price: $299 per year/user -
15
CallShaper
CallShaper
CallShaper is a call center software and Predictive dialer designed to help reduce costs and increase ROI for Call Centers. CallShaper partners with businesses to maximize contacts, track the performance of agents, manage leads, and sales processes. The drag-and-drop interactive voice response (IVR) editor allows managers to transfer calls to third-party stakeholders and other recipients based on agents' availability, time, or type. CallShaper lets call centers analyze databases to determine landline or wireless leads, Do Not Call list numbers, and call abandonment rates whilst helping customers to maintain compliance with Telephone Consumer Protection Act (TCPA) regulations. Supervisors can import leads by uploading files in bulk and agents can utilize call scripts to communicate and resolve clients' queries. Using predictive and preview dialers, marketing agents can automate call handling processes and review lead information before client interactions.Starting Price: $75 per month -
16
DoctorConnect
Adtel International
DoctorConnect delivers industry-leading patient engagement and automation tools that help healthcare providers improve efficiency, reduce no-shows, and enhance patient satisfaction. With over 32 years of experience, we support thousands of doctors, clinics, and hospitals nationwide. Our platform integrates with hundreds of EMR and PM systems to simplify communication and daily operations. Key Features: • ARIA Phase 1 – AI receptionist for 24/7 call answering, triage, and transfers • ARIA Phase 2 – AI scheduling automation for real-time booking and rescheduling • Automated Reminders and Recalls • Digital Patient Forms and Surveys • Automated Waitlist and No-Show Recovery • Secure Messaging, Telehealth, and Online Payments • And more Discover how DoctorConnect can boost revenue, streamline workflow, and transform your patient experience.Starting Price: $210 -
17
Bordio
Bordio
Bordio is a comprehensive project management software that integrates team management software, task management tools, and a project planning calendar all in one platform. It brings together everything teams need to get their work done, from setting up projects with a project planner and organizing tasks on a kanban board, to collaborating with team members using a task board. The platform provides a clear view of what needs to be done each day with its online calendar, making overwhelming to-do lists a thing of the past. With features for scheduling tasks on specific days and keeping track of progress with color-coded statuses, Bordio keeps teams focused and acts as an effective project tracker and task tracker. You can invite guests like clients or freelancers into projects at no extra cost and work together seamlessly. The inclusion of a team task planner and team tracker ensures that every member’s efforts are synchronized and visible.Starting Price: $5.99 per user per month -
18
Kixie PowerCall & SMS
Kixie
Kixie is a revenue engagement platform that helps teams connect faster, sell smarter, and scale efficiently with AI-driven automation and seamless CRM integration. ✔️ Outbound Sales: Increase connection rates by up to 400% with AI-powered Local Presence Dialing, Multi-Line PowerDialer, and Spam Risk Reduction. ✔️ Marketing: Automate calls and texts for instant follow-ups and personalized, scalable outreach. ✔️ Inbound Sales & CS: Streamline workflows with CRM-based call routing, shared SMS inboxes, and automated responses. ✔️ RevOps & Leadership: Optimize team performance with AI-powered call insights, live coaching, and real-time analytics. 🚀 Boost productivity and revenue with Kixie. Visit our website to get started for free today, no credit card required! -
19
Rannko
Rannko
Rannko offers a simple and effective Review & Reputation software that builds on customer experience by taking control of your customer reviews, online presence with listings & overall reputation, everywhere it matters most. Our Mission By understanding the complexities of how reviews & accurate online information directly impact businesses, we're able to help build business better through a simple yet advanced set of review and reputation features. Reach new customers whilst helping you build the reputation you so rightly deserve. Why do businesses need more reviews? Businesses that have more reviews generally rank higher in search, businesses that have a high average of 4.5 stars and above rank even higher. Google and other sites alike also track your online reputation through your customer engagements, for example; your response rate or whether or not you answered a question on google my business. Rannko aides in helping you supercharge your reputation!Starting Price: $49 / month -
20
YetiForce CRM
YetiForce Sp. z o.o.
Are you looking for a system to boost your sales? Do you want to improve your relationships with customers? Do you want to contribute to the fastest growing open source project on GitHub? You can use YetiForce completely free of charge. With YetiForce’s help you will manage 12 business processes in your company, no matter the size. YetiForce’s open source code was released under a very flexible and liberal license, which gathers a large and active community around the project. You too can contribute to it no matter if you are a professional programmer or software development is just your hobby. Download YetiForce for free and find out why you should become one of more than 250,000 people who already use it.Starting Price: Free -
21
Smaply
Smaply
Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.Starting Price: €390.00/year -
22
WotNot
WotNot
WotNot automates your customer interactions at scale with chatbots. Solve business challenges like getting more leads, booking more appointments, scaling your customer support with cutting-edge chatbots. Customers use WotNot to provide a personalized customer experience to their current or future customers which is available 24/7, responds instantly, totally reliable, and speaks the customer language. With WotNot's No-code Bot Builder, you can build bots fairly easily with an intuitive visual builder. Manage multiple bots for different activities based on the triggers and conditions defined by you. Also, WotNot offers a done-for-you service wherein our team of experienced conversation design experts understand your needs and carefully create a conversation flow that matches the needs of your business and keep optimizing the flow by reviewing the results. Join 3000+ businesses across the world trusting WotNot with their customer interactions.Starting Price: $99/Month -
23
Avarup
Avarup
Avarup is a unified review management tool that brings together customer feedback from various platforms. It enables timely responses, sentiment analysis, testimonial widgets, and social media amplification, fostering improved customer engagement and business growth. Centralizing customer reviews from various platforms, Avarup presents an all-in-one dashboard to track and respond to feedback, whether it's from Google, Facebook, Yelp, or another review platform. This unified approach eliminates the hassle of managing multiple platforms. By allowing businesses to respond to reviews directly from the dashboard, Avarup fosters seamless communication with customers. Beyond communication, Avarup aids in comprehending the sentiments behind reviews. Its robust review data analyzer identifies patterns, trends, and areas of focus from customer feedback, equipping businesses with actionable insights.Starting Price: $99 -
24
Ochatbot
Ometrics
Ochatbot’s leading AI chatbot features are designed for ecommerce platforms for Shopify chatbots, BigCommerce chatbots, WooCommerce chatbots and Magento chatbots as well as B2B sales and support chatbot. Lift revenues from 20% to 40% when the shopper engages with Ochatbot and reduce support tickets from 25% to 45%. No code, auto install AI platform. Our Pro and Enterprise plans include an eCommerce Guarantee. Ochatbot engages customers overcoming sales obstacles, providing product recommendations, upselling and cross-selling, abandoned cart, and answering support questions including order tracking. The AI chatbot communicates through NLP textual conversations becoming smarter over time about your products and services. The AI chatbot determines the customers AI Happiness Sentiment, Customer Reaction data along with marketing and sales insights. Ochatbot also comes with 9 conversion optimization tools such as 80+ Leadbots, Offer Sliders, Popups, live chat and more.Starting Price: Free -
25
GMBapi.com
GMBapi.com
Best Value Local SEO GMBapi.com is the value option for software to enhance your local visibility for large multi location Google Business Profile accounts. Agencies (SEO and SEA), freelancers handling lots of SMEs and direct customers love us. Manage your local brand, and post content, services and photos in bulk, and get an easy overview of all your Local Search priorities. Monitoring performance has never been so simple. Our A/B testing functionality makes difficult choices to maximise local visibility a straightforward task. Enhance your brands' reputation with handy reports for organisations that do both central and local reputation management, through features such as Ai powered review replies, competitive review reports (with targets to rank top1, 3 and 5) and insights into your deleted reviews. Keen on value? Use our free local geo grid - and monitor your competitors progress and ranking. Free two week testing & unbeatable pricing!Starting Price: $4 per listing per month -
26
Trustify
NAVEST GmbH
Trustify uses and generates valuable customer reviews and supports your company with modern marketing tools. Almost 70% of all customers only decide on a product or service when they find reviews. Create trust with authentic reviews and reach thousands of potential customers online. Direct sales increase of up to 30% thanks to your customer reviews and the personal, optimized review page. We optimize your profile and ensure maximum attention. Behind every review is a customer experience that counts. Create trust with authentic reviews. Bundle your customer reviews with Trustify. Trustify automatically imports all your reviews from other platforms like Google, Facebook Tripadvisor, Booking.com, and many more for you. This not only allows you to effectively present them to your customers in one place, but it also saves time and helps you keep an overview. Industry-optimized and with many configuration options, they appeal best to your audience.Starting Price: $15 per month -
27
Social Intents
Social Intents
Social Intents brings AI-powered live chat and chatbot automation directly into the collaboration tools your business already uses—Microsoft Teams, Slack, Google Chat, Zoom, and Webex—so your team can engage website visitors without switching platforms. Easily launch advanced ChatGPT, Gemini, and Claude AI chatbots with one click—no coding required. Automate up to 75% of your customer conversations by training your AI assistant on your website content, help docs, and knowledge base. Deliver fast, intelligent answers to common questions and boost your conversion rates with 24/7 automated support. When customers need a human touch, seamlessly escalate chats to your support or sales team inside your existing collaboration environment. Provide real-time live chat, sales assistance, and after-hours customer support—all from tools like Microsoft Teams, Slack, and Google Chat. Whether you're improving customer satisfaction, or capturing more leads, Social Intents can help.Starting Price: $39 per month -
28
Venntive
Venntive
Venntive is a true complete CRM, a Business OS that eliminates tech stacks and silos. A seamless platform that allows users to manage the entire customer lifecycle from first touch throughout the entire customer lifecycle. Venntive includes all the tools you'd want in a marketing automation stack, a sales stack, customer success/engagement, customer support, and operations. While there is virtually no need to integrate third party apps, we re in Zapier as CRM Connector and have an API. No-code customization eliminates the aggravation of ongoing expense and time to customize or update your Venntive instance. Finally, Venntive is extremely cost-effective from the very beginning which means cost-cutting does not mean a reduction in staff. Venntive is the smart, effective B2B SaaS solution to build, scale, and manage your business from day one.Starting Price: $150.00/month -
29
Freshdesk
Freshworks
Freshdesk is a cloud-based customer service software that helps businesses provide exceptional customer service across every customer touchpoint. With Freshdesk, businesses can: - Manage customer conversations across multiple channels such as email, phone, chat, social media, etc., from a unified view - Improve agent productivity with smart workflow automation rules - Deliver seamless self-service experiences with AI-powered chatbots and branded help centers - Monitor key performance metrics with advanced analytics and custom reports Over 50,000+ customers including Hugo Boss, Toshiba, Cisco, The Atlantic, Chargebee, Grofers, and PhonePe trust Freshdesk to help them provide faster customer service with ease.Starting Price: $15.00/month/user -
30
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially)