Best Media Planning Software with a Free Trial
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Compare the Top Media Planning Software with a Free Trial as of November 2025
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What is Media Planning Software with a Free Trial?
Media planning software helps advertisers and marketers strategically plan, execute, and optimize media campaigns across various platforms, including TV, radio, digital, print, and outdoor advertising. These tools allow users to analyze target audience data, budget allocations, and media consumption patterns to determine the most effective channels and schedules for ad placement. Media planning software often integrates with data analytics platforms to assess campaign performance in real-time, enabling adjustments to maximize return on investment (ROI). It also facilitates collaboration between media buyers, creatives, and analytics teams by centralizing planning, tracking, and reporting. By streamlining the process, these solutions help ensure that media spend is optimized and reaches the desired audience efficiently. Compare and read user reviews of the best Media Planning software with a Free Trial currently available using the table below. This list is updated regularly.
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1
Quantcast
Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. -
2
Cassandra
Cassandra
Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales. -
3
eSilentPARTNER
The Medi Group
e·silentpartner is an integrated SaaS solution for Ad, Media, Marketing, Publishing, and Broadcast agencies. Seamlessly integrating accounting, project management, time-entry, billing, and more, it supports multi-company, multi-office, and multi-currency operations. Supports English, Spanish, and French, our platform ensures efficient task access, time entry, and PTO requests via a mobile app. Key features include Strata API integration as a part of Media Management, Project and Resource Management, Finance & Accounting, Time & Expense Entry, PTO, Team Collaboration, CRM, Reporting & BI.Starting Price: $50/user/Month -
4
Admo.tv
Admo.tv
Visits, conversions, awareness, footfall. Discover and maximize the performance of your TV investments with the Admo.tv platform. Our detection technology allows us to follow in real-time each of the market TV broadcasts. Media planning, airing context, investments. With the Watch platform, optimize your media strategy by finding out that of other brands. Admo.tv identifies who your TV-online-users are so to provide insights, tailored to your needs: online visits and conversions, geolocation and socio-demographic profile of TV engaged audience, brand awareness impact and drive-to-store drive your media plans through a performance mindset. Admo.tv allows you to boost your SEA when your audience searches for you online. Then optimize your conversion by retargeting your TV-engaged audience and creating a tailor-made customer journey. Since 2011, Admo.tv supports the biggest brands and their media agencies.Starting Price: $3,840 per year -
5
AdBook+
FatTail
FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.Starting Price: $100 per month -
6
MediaPlanHQ
MediaPlanHQ
MediaPlanHQ is a comprehensive online media planning software designed to efficiently organize and track the media plans, operations, and requests of marketing teams, eliminating the chaos of spreadsheets and emails. It offers a unified workflow that allows marketing teams and their clients to collaborate on all media activities from strategy to delivery. Key features include media planning, creative project management, marketing invoice validation, and marketing request forms. With MediaPlanHQ, users can create detailed media placements, track media expenses, and remaining budgets, visualize media plans in blocking charts, and analyze media buys from various perspectives. It also enables the creation of professional media authorizations and insertion orders, streamlining the booking process with media vendors. Creative project management is tightly integrated with media plans, allowing teams to manage priorities and workloads effectively.Starting Price: $45 per month -
7
AdRacer
AdRacer
Smarter media planning without the chaos! Simplify your planning process with AdRacer - powerful and affordable software solution, designed specifically for media and marketing professionals! - Build and manage media plans across all communication channels (TV, Digital, OOH, Print, Cinema and more) - Customize media plans templates according to your needs and preferences in just a couple of clicks - Automatically calculate all KPIs and performance metrics - Instantly generate flowcharts and detailed campaign reports - Develop winning strategies using built-in strategic planning tools - No more countless homemade Excel-based media plans, flowcharts, and calculators - No wasted time manually preparing reports in various formats - No mechanical errors or accidental mistakes caused by human oversight - Significant time savings in planning, reporting, and pre/post-campaign analysisStarting Price: $29/year/user -
8
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
9
ContentCal
Content Calendr
ContentCal is an Adobe owned company that makes it quick and easy to manage your content marketing and social media planning - so you can focus on creativity and strategy! Sync multiple channels and multiple teams to save time, improve communication, and increase engagement. Create global and regional content planning visibility so your campaigns are seamless. A beautifully visual solution that anyone can grasp in 15 minutes flat. Create, curate, share, draft, and map out your content and campaigns globally. Compare and share best practices, know what works and when, and report on post-performance across the organization. Share inboxes and manage your mentions and messages across channels. ContentCal was founded by a team of agency marketers. They wanted simple, yet sophisticated tools to create and publish content. And they wanted to easily share that content with individual customers for feedback and approvals.Starting Price: $9.00/month -
10
Peach
Peach
Get video ads to TV, on-demand, digital and agencies in over 150 countries. Peach makes your life a little sweeter — automating and optimising ad delivery, 24/7. Just upload your ad, enter a few details and watch the magic happen. Peach streamlines complex workflows and powers the creative industry. Collaborate: effortlessly bring together content and media plans to launch campaigns. Simplify sourcing: the right ads in the right place, ready to play — no more hunting for files. Automatic format creation: correct for every channel, media owner and platform. Perfect quality: broadcast-grade transcoding from original masters and instant quality checks — no more rejections. Deliver ads from a single platform: securely send to TV, social, online, ad servers and more — no more emails or endless log-ins. Full visibility: know the status and location of every ad before, during and after campaigns go live. Future ready: designed to power the potential of programmatic. -
11
Viraltag
Viraltag
Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard. Each social network is unique. No more uploading same image and caption to all your social networks. Easily customize your message, image dimensions and posting time for every social network. No more planning on excel sheets. Collaborate and plan your social media plan with your entire team on a shared marketing calendar. We turn your data into actionable insights to help you grow your brand. Learn best times to post and which content drives more engagement. Viraltag reports will guide you every step of the way. Track repins, likes, comments, traffic and revenue from your Pinterest account. Viraltag lets you know the best times to post, top keywords to use to further optimize our engagement.Starting Price: $7 per month -
12
Sparkroom Marketing Software
Sparkroom
Sparkroom performance marketing technology offers centralized PPL media planning + PPL vendor management, including FPIs, forms, vendor invoicing, call tracking + more. Leads that come through the system face real-time validation, verification, de-duping, data matching, rejection + scoring (if desired) via proprietary solutions and third-party plug-ins. Focus less on logistics and more on strategic decision making by centralizing + simplifying campaign management operations. Acting as the central hub between every integration, Sparkroom stores all campaign data, including delivery, routing + result details, to serve as a transactional-level point of reference. -
13
EasyInsights
EasyInsights
EasyInsights is created for marketers, by marketers. With EasyInsights, you can build your client's Marketing Dashboards and Reports in minutes by syncing your marketing data source with the BI tool of your choice. This increases client retention significantly by automating all the dashboards for your in-house teams and reporting to the clients. EasyInsights generates insightful & actionable data. We also provide Custom attribution models, Server to server integration, Automated email reports, Cohort reports for strategic media planning, Data warehousing solution, and more.
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