On MERV, manufacturers post products, and bloggers create their own stores, choosing products that they like. Subscribers buy goods in the blogger's store on MERV. On MERV, bloggers create their own stores. In the store, a blogger can create and sell his own LifeStyle box, organize a promotion, and sell goods purchased by barter. For a blogger, a store on MERV is a way to monetize social capital without the risk of losing reputation. The blogger only cares about the trust of his subscribers, MERV will take care of the rest. On MERV, a blogger has his own personal manager (MERV Agent) who helps administer the store, hold promotions, negotiate with manufacturers, help release products under the blogger's private label, and much more. A professional MERV team is working on the development of the platform and the blogger’s store, which provides fulfillment and customer service.