Compare the Top RFM Analysis Software in the USA as of November 2025

What is RFM Analysis Software in the USA?

RFM (Recency, Frequency, Monetary) analysis software is a powerful tool used by businesses to segment customers based on their purchasing behavior. It evaluates how recently a customer made a purchase (Recency), how often they purchase (Frequency), and how much they spend (Monetary) to identify high-value customer segments. The software provides actionable insights for personalized marketing campaigns, customer retention strategies, and revenue growth. It typically features dashboards, data visualization, and predictive analytics to help users make data-driven decisions. By automating customer segmentation, RFM analysis software enables companies to optimize marketing efforts and increase customer lifetime value. Compare and read user reviews of the best RFM Analysis software in the USA currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
    Leader badge
    Starting Price: Free
  • 2
    Zoho CRM
    Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.
    Leader badge
    Starting Price: $14.00/month/user
  • 3
    Prospect CRM

    Prospect CRM

    ProspectSoft

    The Stock-Aware CRM & eCommerce platform that’s perfect for Wholesalers, Distributors and Manufacturers. Sell more in less time, every time. Be a Prospect Hero. What is Stock-Aware CRM? Wholesalers, Distributors and Manufacturers know that selling physical products B2B involves unique operational challenges, meaning ordinary CRM's fall short. Stock-Aware CRM is different. Prospect is a new type of Stock-Aware CRM that's specifically designed for Wholesalers, Distributors and Manufacturers who sell physical products B2B. Prospect integrates product, inventory and customer sales data, to streamline B2B CRM processes. Your team will save time, increase sales and maximise profits. Prospect combines the best of traditional CRM – Marketing, Sales Pipelines and Customer Service Management – with the reality of selling B2B products – quoting, ordering, inventory management, special pricing, back orders, product information and even contracts, serial numbers and asset tracking.
    Starting Price: £22.50 per month
  • 4
    Ambassador Relations Tool
    Easily centralize customer basic information and negotiation/response history. Data items can be freely customized according to customer data types in various industries. An effective approach to keep active customers. Automate various marketing measures such as pop-up questionnaires on the site and guidance to arbitrary campaigns . You can easily send a customer satisfaction survey questionnaire email with a template for each industry. Step mail can be automatically sent for specific customer actions in the scenario settings. RFM analysis is performed from the customer's purchase history and usage behavior, and it is automatically grouped into 6 ranks. You can take measures according to each rank.
    Starting Price: $217.26 per month
  • 5
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 6
    MoEngage

    MoEngage

    MoEngage

    MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -
  • 7
    WoowUp

    WoowUp

    WoowUp

    Create a unique profile of each customer that contains all their purchase data, interactions, data calculated as frequency or preferred product and different data sources that connect to a single customer profile. Reports measure the correct capture and evolution of the quality of data from each connected source. We solve the problem of incomplete or poor quality data: Automated tools correct data, unify repeated profiles, correct emails and misspelled data, identify targets to complete, assign gender and enrich customer profiles with calculated business indicators. Segment your customer base in simple clicks, with pre-designed filters and filters created for your specific business. Create clusters of your customers, by products purchased, categories, size, average spend, number of visits, expiration dates, SKU, preferred store, RFM, date and many more.
  • 8
    Retainly

    Retainly

    Retainly

    Retainly is an omnichannel engagement platform that enables businesses to automate customer retention through emails, SMS, popular messengers, and web push notifications. Its user-friendly interface allows for the seamless execution of high-impact campaigns across various communication channels. By integrating marketing platforms, Retainly eliminates manual processes and data silos, empowering marketing teams to manage their tech stack independently and focus on creativity. The platform offers features such as web tracking, contact segmentation, workflow automation, and funnel analytics, providing comprehensive tools to enhance customer engagement. Retainly caters to industries, offering a low-code platform with pre-built integrations to streamline marketing efforts. Spare marketers from spending unnecessary hours learning a multitude of disconnected tools, allowing creativity to thrive.
  • 9
    Optimove

    Optimove

    Optimove

    Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime value.
  • 10
    Oracle Cloud CX
    Built on a cloud platform that incorporates best practices and applied emerging technologies, Oracle Cloud CX offers tools simple enough for business users to manage, yet powerful enough for developers to extend. Oracle CX applications are innovative and flexible, and provide consistent performance and security. Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA. Create, syndicate, and distribute relevant and consistent content and offers to personalize customer experiences. Oracle Content Management anchors all enterprise content and assets—invoices, marketing assets, company files, images, and videos—in one place.
  • 11
    SAS Customer Intelligence
    No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty. Seamlessly enhance and extend customer data activation beyond a traditional customer data platform. Act faster with out-of-the-box insights driven by advanced AI and machine learning. Accelerate, automate and streamline marketing planning activities for optimal accountability. Create personalized customer journeys that boost response rates and generate profitable leads. Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders. SAS Customer Intelligence 360 delivers purpose-built, intelligent marketing for today's modern enterprises. SAS moves brands from data, to insight, to action with rich functionality for adaptive planning, journey activation, etc.
  • Previous
  • You're on page 1
  • Next