Compare the Top RFM Analysis Software in the USA as of November 2025

What is RFM Analysis Software in the USA?

RFM (Recency, Frequency, Monetary) analysis software is a powerful tool used by businesses to segment customers based on their purchasing behavior. It evaluates how recently a customer made a purchase (Recency), how often they purchase (Frequency), and how much they spend (Monetary) to identify high-value customer segments. The software provides actionable insights for personalized marketing campaigns, customer retention strategies, and revenue growth. It typically features dashboards, data visualization, and predictive analytics to help users make data-driven decisions. By automating customer segmentation, RFM analysis software enables companies to optimize marketing efforts and increase customer lifetime value. Compare and read user reviews of the best RFM Analysis software in the USA currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
  • 2
    Zoho CRM
    Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.
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    Starting Price: $14.00/month/user
  • 3
    Microsoft Power BI
    Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a Forres
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    Starting Price: $10 per user per month
  • 4
    Salesforce Marketing Cloud
    Reach individual customers through hundreds of features to help you create tailored, relevant content — from basic email marketing tools to sophisticated cross-channel campaign functionality. Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments. Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way. Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale. Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
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    Prospect CRM

    Prospect CRM

    ProspectSoft

    The Stock-Aware CRM & eCommerce platform that’s perfect for Wholesalers, Distributors and Manufacturers. Sell more in less time, every time. Be a Prospect Hero. What is Stock-Aware CRM? Wholesalers, Distributors and Manufacturers know that selling physical products B2B involves unique operational challenges, meaning ordinary CRM's fall short. Stock-Aware CRM is different. Prospect is a new type of Stock-Aware CRM that's specifically designed for Wholesalers, Distributors and Manufacturers who sell physical products B2B. Prospect integrates product, inventory and customer sales data, to streamline B2B CRM processes. Your team will save time, increase sales and maximise profits. Prospect combines the best of traditional CRM – Marketing, Sales Pipelines and Customer Service Management – with the reality of selling B2B products – quoting, ordering, inventory management, special pricing, back orders, product information and even contracts, serial numbers and asset tracking.
    Starting Price: £22.50 per month
  • 6
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 7
    MoEngage

    MoEngage

    MoEngage

    MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -
  • 8
    Hive Marketing Cloud

    Hive Marketing Cloud

    Hive Marketing Cloud

    Hive Marketing Cloud: Customer Intelligence and Engagement Platform Hive Marketing Cloud Hive is a privately owned business, founded 2010, which specialises in the Travel, Insurance and Retail industries. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform – surfacing ALL of their data for improved, relevant customer experiences. Hive gives you the tools to discover data insights, reveal customer lifetime value, create recency frequency and value (RFM) based segmentation, orchestrate and automate customer journeys, and measure engagement and results, reporting on impact beyond clicks and opens.
    Starting Price: £1,750/month
  • 9
    Omniconvert REVEAL
    Omniconvert Reveal helps eCommerce businesses increase lifetime value with customer analytics and RFM segmentation. Reveal is a Customer Value Optimization Platform that helps merchants understand and predict their customers' behavior to improve Customer Lifetime Value. Complex data is easy to understand and visualize, and the revealed insights will help merchants treat customer segments accordingly on every marketing channel. The four main features Reveal offers are related to buying habits and automated RFM segmentation, customer experience with automated pre and post-purchase NPS surveys, product performance with real-time product reports and eCommerce analytics by focusing on the most important KPIs, calculated automatically.
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