Web Analytics Glossary
Learn common website analytics metrics, traffic source terms, privacy concepts, and conversion definitions.
Swetrix maintains a practical Web Analytics Glossary for the terms you will see across traffic reports, attribution, privacy compliance, SEO, and conversion tracking.
Use it when you need a quick definition for metrics such as bounce rate, conversion rate, unique visitor, session, or UTM code.
The glossary lives on the main Swetrix website so it can also serve standalone SEO pages for analytics terms.
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