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European regulations overview and guidance

Ad technology providers

Note: This article lists certified ad technology providers for publishers' convenience.

As part of Google’s commitment to complying with the General Data Protection Regulation (GDPR), we provide publishers with controls to select which ad technology providers are allowed to serve and measure ads in the European Economic Area (EEA) and the UK, to support ad delivery, ad measurement, and other functions. All providers listed have shared certain information that is required by the GDPR, a link explaining their data usage that you can share with your users as part of your consent flow, and they have agreed to comply with our data usage policy.

We encourage you to use these controls to select your preferred list of ad technology providers to work with, and which ones are right for you. We built controls for you to choose the ad tech providers you work with so you are in control of the activity on your site. If you don’t engage with the controls, the commonly used set of ad technology providers indicated will serve. The commonly used set comprises the ad technology providers representing the most revenue to publishers from all programmatic demand sources.

Our EU User Consent Policy requires that you clearly identify each party with whom data will be shared. So whether you use a custom set of ad technology providers or use the commonly used set, you will need to list these providers for your users.

You can view these controls and the list of ad technology providers in your Ad Manager, AdSense, or AdMob account. For convenience, we have also listed the certified providers below.

Commonly used list of ad partners (updated June 2025)

Other ad partners

Partner Google ATP Vendor
(requires Additional Consent)
1plusXNo
2getSolutionsYes
2KDirect Inc.No
33AcrossNo
42 AdsNo
90DegreeYes
[24]7.ai (successor to EngageClick)Yes
A.Vogel AGYes
A1 PerformanceFactoryYes
abilicomNo
ablidaYes
AccuWeatherYes
Ad Optima DigitalYes
Ad2ictionYes
AdacadoNo
AdagioNo
AdbalancerNo
AdbladeYes
ADBOXYes
ADBRO (Gister Private Limited)No
AdButlerNo
AdcashYes
ADCELLNo
AdcombiYes
AddroidYes
AdElementNo
AdelloYes
AderizeNo
ADEXYes
ADEXNo
AdflareYes
AdGearNo
AdGibbon BVYes
AdheseNo
adhoodNo
AdimoNo
Adjust Digital A/SNo
Adjust GmbHYes
AdLib Digital LimitedYes
adlocal.netYes
ADLOOPYes
ADman MediaNo
AdmasterYes
ADMASTERS SOLUÇÕES DE MARKETING DIGITAL LTDANo
AdmedoYes
AdmetricsNo
AdmixerNo
Admo.TVNo
AdmostYes
ADn.AINo
adnanny.comNo
AdneticYes
Adnuntius ASNo
AdotMobNo
AdPlayYes
AdPlayer.ProYes
AdPluggYes
AdponeNo
AdPredictiveYes
adQueryNo
AdRetargetYes
AdRetrieverYes
AdriverYes
adruleNo
Ads InteractiveNo
AdsniperYes
ADSOCYNo
Adsolutions BVNo
AdsonicaNo
AdSpirit AdServerNo
AdssetsNo
AdsWizz Inc.No
adTarget.meYes
AdtelligenceYes
Adtelligent Inc.No
AdthosYes
AdTileYes
AdtooxYes
AdTraderYes
AdTribaNo
AdUnity LTDYes
advanced STORE GmbHNo
AdvanseYes
AdventiveYes
AdverlineNo
AdverticumNo
AdvertserveYes
advolution.controlYes
AdvrtasYes
AdwatchYes
Adways SASNo
Adwise - Your Digital BrainYes
Adwise AgencyYes
AdzerkYes
AdzymicNo
AerServNo
Affiliate FutureYes
AidataYes
AirtoryYes
AkamaiYes
AKTYVUS SEKTORIUSNo
AlgoriXNo
AlikeAudienceYes
AlionYes
Alkami Technology, Inc.Yes
AlkemicsYes
Allegro.pl sp. z o. o.No
Aller Media ASYes
AloomaYes
Alphalyr SASNo
Alphonso.tvNo
Altice Media Ads & ConnectYes
Amino Payments, Inc.Yes
Amp.ai by Scaled InferenceYes
Amplified IntelligenceYes
Animmoov MediaYes
AniView LtdNo
AnonymisedYes
Ansira PartnersYes
Answer MediaYes
AntVoiceNo
APEX Mobile MediaYes
APNICYes
AppGrowth Inc.Yes
AppMonsta LtdYes
AppsFlyerYes
appTVNo
Arbigo Inc.Yes
ArcspireNo
ArkeeroNo
ArmisNo
ArrivalistNo
Art of ClickYes
Artworx ASNo
Aryel s.r.l.No
AstromotionYes
AT InternetYes
AtedraYes
Audience SolutionsNo
Audience2MediaYes
AudienceRateNo
AudienceRunNo
AudiencevalueNo
AudionNo
AudioStackYes
AunicaYes
Avantis VideoNo
AwinNo
Axel Kaufmann ApSYes
AxonixNo
AzameoYes
AZURE TECH PTY LTDYes
B2BIQ - AdServerNo
bam! Interactive marketing GmbHNo
Bank Millennium SAYes
Bannercloud.ioYes
BannerNowNo
Bannerse OÜYes
BannerwiseYes
BanterX IncYes
BarometricYes
Batch MediaYes
Bauhof Group ASYes
BDSK Handels GmbH & Co. KGYes
BeintooNo
BelboonNo
bet365Yes
BetgeniusNo
Better Ads GmbHNo
BEYOND XYes
Biddeo Ad ServerYes
BidmachineYes
BidtellectNo
BidtheatreNo
Big HappyYes
BIGOAdsYes
BilendiNo
BizibleYes
BLIINKNo
BlingbyNo
BlismediaNo
Bliss Point MediaYes
BlockboardYes
BlockthroughNo
Blue BillywigNo
Blue Face co.,LtdYes
Bluecore, Inc.Yes
Bluesea Holdings Hong Kong LimitedYes
BluesummitYes
blyYes
BMindNo
BMSNo
BonzaiYes
Booking.comYes
BoomplayYes
BoseYes
Boston Consulting GroupYes
BounceXNo
BrainworkzYes
BranchYes
Brancher.XYes
Brand MetricsNo
BrandfulYes
Brandhouse/Subsero A/SNo
BridTVNo
BritePool, Inc.No
BSmartDataNo
BucksenseNo
BusinessClickYes
Butlers GmbH & Co. KGYes
BuzzoolaYes
BytelogicsYes
C WIRENo
CablatoYes
CadentNo
CalzedoniaYes
CapitalDataYes
CaptifyNo
Carbonatix Ltd.No
CarrefourYes
CaulyYes
CavaiNo
Cazamba Serviços de Internet LtdaNo
CedatoNo
Channel Four Television CorporationYes
Channel99No
ChannelAdvisorYes
ChartboostYes
Cheetah MobileYes
Chocolate PlatformYes
CintNo
ClarioYes
Click2BuyYes
ClickaduYes
ClickagyYes
ClickForceYes
ClickOceanYes
ClickwiseYes
Clipcentric, Inc.No
Clipflip interactive videoNo
CliprNo
Cloud TechnologiesNo
Cloudinary, Inc.Yes
CoAdvertiseYes
Codevelop TechnologiesYes
CoinzillaYes
Collective AudienceNo
CollegeHumorYes
Colossus Media LLCYes
CombellYes
Commanders ActNo
communicationAdsNo
congstarNo
ConnatixNo
ConnectAd Realtime GmbHNo
ConnexityYes
ConradYes
Constant ContactYes
Constellation Software, IncYes
ConsumableYes
Content IgniteNo
Converge DigitalNo
ConversiveYes
Convo InkNo
CortexYes
CorvidaeNo
coupling mediaYes
CreativesYes
Creatopy INCYes
CredebatYes
CrossInstall, IncYes
Crucial Interactive Inc.Yes
CrutchfieldYes
CUBEDYes
CuebiqNo
Czech Publisher Exchange z.s.p.o.No
D-EDGEYes
D4Yes
DableYes
DACYes
DailymotionNo
DAPP GLOBAL LIMITEDYes
Data2DecisionsYes
Datablocks, IncYes
DataExchangerNo
DatafyYes
DataliciousYes
DataseatNo
DATECH MEDIA DC LTDNo
DAX from GlobalNo
Decentralised AdvertisingNo
Decide Technologies Inc.Yes
Delta Air LinesYes
DeltaXYes
DemandbaseNo
DENTSUYes
Dentsu Aegis NetworkYes
DianomiNo
Digi4uYes
DigisegNo
Digital Ad Systems, Corp.Yes
Digital Hub Hannover GmbHYes
digitalAudienceNo
DigitaleastNo
Digitalist GroupYes
DigitalsunrayYes
direct interactiveYes
Discover-Tech LTDNo
Display.directYes
DistroScaleNo
DM3 Concepts B.V.Yes
DomobYes
Double CheckYes
DPG Media BVYes
DstilleryYes
DT Exchange (Fyber Monetization)No
Dumarca Gaming LtdYes
Duration MediaNo
DynAdYes
DynAdmic CorporationYes
Dynamic 1001 GmbHNo
Dynamic YieldYes
Dynamo.videoYes
E-PlanningNo
E.ON Energie Deutschland GmbHYes
EacnurYes
EASY Marketing GmbHNo
EASYmediaNo
EasyPlatformYes
ebuildersYes
econda GmbHYes
Edge NPDNo
EDOYes
EffinityNo
EFICIENSYes
eMarketingSolutionsNo
EmerseNo
emetriqNo
EmodoNo
EnbritelyYes
engageBDRYes
EnsightenNo
ENVISIONX LTDYes
EpomNo
ErateYes
ETARGETNo
ETERNAYes
Euvic 360e-comNo
EVCYes
Everflow – Partner Marketing PlatformYes
Evolution TechNo
Exit Bee LimitedNo
Expedia, Inc.Yes
ExposeboxYes
EyeotaNo
F SharpYes
F@N communicationsYes
Factor ElevenNo
Factual Inc.Yes
FIDUCIA DLTNo
First-idNo
firststarsYes
FiverrYes
FlarieYes
FlexitiveYes
Flyads OÜNo
FLYWHEELYes
ForbesYes
FORTVISIONYes
FoursquareYes
Fractional MediaYes
FranceTV PublicitéYes
fraud0No
FraudlogixNo
FreeWheelNo
Fresh8 GamingYes
Frii ApSNo
Front Porch, Inc.Yes
Furniture VillageYes
FXCM.comYes
Gameloft SENo
GamesightNo
GAMNEDNo
Gamoshi LtdNo
GDM Services, Inc d/b/a Fiksu DSPNo
geolad GmbHYes
GeoProve LimitedNo
GetIntentYes
GetquantyYes
GiantmediaYes
Glassdoor, Inc.Yes
GlobalWebIndexNo
GluiNo
Go MobileYes
Go Mobile IncYes
GoBIDYes
Goldbach Group AGYes
GoldSpot MediaYes
Good-LoopNo
GoodeedYes
Goodway GroupYes
Gourmet Ads Pty LtdYes
GP OneNo
Grabit InteractiveNo
GraphyteYes
GridsumYes
GroundhogTechYes
GroundTruthNo
GROUPE M6Yes
Gruuv InteractiveYes
GruviYes
GumGum, IncNo
Haensel AMSNo
Happyfication incYes
Hargreaves LansdownYes
Hashtag'dYes
HasOffer - Tune, IncYes
hbfsTechYes
HiiliNo
HOPLA AdsYes
Hotels.com L. P.Yes
Housing.comYes
HQ GmbHYes
https://setupad.com/Yes
HueAdsYes
Human Made Machine LimitedYes
hurra.comNo
Hybrid TheoryNo
hybrid.aiNo
HYP Pty LtdYes
hyScore.io GmbHYes
IAB Tech LabYes
iAGE EngineeringYes
iBILLBOARDNo
IBMYes
ID5No
IGAWorksYes
IgnitionAIYes
IKEAYes
Illuma TechnologyNo
IMAGIN.studioYes
imonomyNo
ImpactNo
ImpactYes
IMPACT+No
ImpactifyNo
INCUBIQYes
IndeedYes
INFINIANo
INFOnlineNo
Ingenious TechnologiesNo
InmindYes
InnityNo
Inskin MediaNo
Inspigroup s.r.o.No
intelliAdYes
Intent IQNo
internetstores GmbHYes
InterpollsYes
Intimate MergerYes
InvibesNo
IOTECYes
iPROMNo
iProspectNo
Isobar Czech RepublicYes
IVONo
IVSYes
JamLoopYes
JetpackNo
John Lewis & PartnersYes
Journey by CAKEYes
Joystick InteractiveYes
JustpremiumNo
JustWatchYes
JW PlayerNo
JYSK LINNEN'N FURNITURE OÜYes
KadamYes
KadenYes
KargoNo
KaufdaYes
KAYAKYes
KEENYes
KelkooYes
KeyCDNYes
KidozYes
Kimia GroupYes
KinessoYes
KnorexNo
KochavaNo
Koninklijke Philips N.V.Yes
KPI SolutionsYes
KubicoYes
KubientNo
KuponaNo
KwankoNo
Kwanza DSPYes
KwanzooYes
LANDS' ENDYes
lead alliance GmbHNo
LeadBoltYes
LendGo & Innovative MetricsYes
LendingTreeYes
LentainformYes
LIDL SUPERMERCADOS, S.A.U.Yes
LifesightNo
LifeStreetNo
LigatusYes
LINEYes
LINK InstitutYes
LinkstormYes
LiquidMNo
ListenLoopYes
LivelyImpactYes
LivePartnersYes
LivewrappedNo
LKQDYes
LLC "NEXINSIGHT"No
LnDataYes
LocalstarsYes
Location SciencesNo
Logiq Digital MarketingYes
LOKA ResearchYes
LoopaYes
LotameNo
LotLinx®Yes
LouderYes
LucidityNo
Luna Media GroupNo
Lupon MediaNo
LY CorporationYes
M,P,NEWMEDIA,Yes
Machine AdvertisingYes
Macromill groupNo
MADGICYes
MADINADNo
Madopi MediaYes
Maelico LTDYes
Mail.ruYes
MainADVNo
Malaberg LtdYes
Manage.comYes
Market Points, Inc.No
Marketing TownYes
MarkitYes
MasheroYes
MaverickYes
MaxCDNYes
MaytricsYes
Media ForceYes
Media Lab LimitedNo
MediaheadYes
mediaintelligenceNo
MedialabsYes
MediaMathNo
MEDIANYes
MediarithmicsNo
MediaWallahYes
MelvadYes
MerkuryYes
MetaAdsYes
MetalyzerYes
MetrikeYes
mFilterItYes
MG-CommYes
MGID Inc.No
MHUYes
MI DSPYes
Miaozhen SystemsYes
MilanooYes
MillemediaYes
MindTake ResearchNo
MiQNo
MISSENAYes
Mixmarket Affiliate NetworkYes
MixpoYes
MMGYes
MobfoxNo
MobianYes
MobidrivenYes
mobilcom-debitelYes
Mobile InnovationsNo
MobinnerYes
MobitransYes
MobkoiNo
MobusiYes
modellbau universe GbRYes
ModiFaceYes
MoMAGICYes
MomentumYes
Monet Engine Inc.No
MoPub (a division of Twitter, Inc.)Yes
Movable InkYes
MozooYes
MSI-ACIYes
MT-TECHNOLOGIES LLCYes
Mygaru OÜYes
N2Yes
Nano InteractiveNo
Native TouchYes
NativeAds.comYes
nativeMsgYes
Nativo, Inc.No
NaveggYes
NDS Sales IncYes
NEORY GmbHNo
Net InfoYes
NETBETYes
NetflixYes
NetscoreYes
NetSuccessNo
Newsroom AINo
NEXDNo
NextYes
Next Level – Affiliate MarketingYes
Next MediaNo
Next Millennium Media INCNo
Nexus SoftYes
Nexx360Yes
NimbusYes
NinaData OyNo
Nodals AINo
NomuraYes
Nordisk Film A/SYes
NorstatNo
NovatiqNo
NovemYes
NowbetnowYes
Nubo LTDNo
numberlyNo
NUROFY ASYes
Nørgård Mikkelsen A/SYes
Objective PartnersNo
OCMNo
OctillionYes
Ogury LtdNo
OktawaveYes
OkubeNo
OlyzonYes
Omnicom Media GroupYes
OmniVirtYes
OneDashNo
OneDigitalAd TechnologiesYes
OnseoYes
OpenJS FoundationYes
OpenLedger ApSYes
OpenSlateYes
OpinionAdsYes
Opt Out AdvertisingNo
Opti Digital SASNo
OptimiseYes
OptomatonYes
Orange AdvertisingYes
Orbis VideoYes
OSCARO COMYes
OTM Worldwide LLCYes
OVC GmbHYes
OverstockYes
Oxford BioChronometricsYes
OXY AGENCYYes
PadSquadYes
PandoraYes
Paradox Media TechYes
ParrableNo
ParshipYes
PartnerizeYes
PathmaticsYes
PebblePostYes
Peer39Yes
Perfect AudienceYes
PERMODONo
Permutive LimitedNo
Pexi B.V.No
PGAM MediaYes
Phaistos NetworksNo
Pi-rate / pubintlYes
PianoNo
PixelsYes
PixFutureNo
PiximediaNo
Plan.Net PerformanceYes
Platform161No
PlatformOneYes
PML innovative mediaNo
PodscribeNo
PolldaddyNo
Porsche AGYes
Position2Yes
PowerLinks Media Ltd.No
POWSTERYes
Prebid.orgNo
Predictive Pop, Inc. dba AudigentNo
PrimisNo
ProData MediaYes
Prodege, LLC.Yes
Programmatic Ecosystem LLCYes
ProgSol.czYes
Project Agora Ltd.No
Protected MediaNo
ProxistoreNo
Publicis MediaNo
PubWiseNo
Pulpo (An Entravision Company)Yes
Pure CobaltYes
Pure Local Media GmbHNo
Purple PatchYes
QantasYes
Qriously IncNo
Quality Media Network GmbHNo
QualtricsYes
QuarticONYes
Quiet MediaYes
QWARRYYes
R.O.EYE LimitedYes
RAAS LABNo
Rakuten MarketingNo
RAMNo
RamblaYes
Raptor ServicesNo
ReactiveYes
RealyticsNo
RealzeitYes
Reas Travel GroupYes
RecreativNo
Recruit JPYes
Red Cubes LtdYes
REES46Yes
Reliz Ad PlatformNo
Reset Digital Europe LtdYes
Resolution MediaNo
ResonateYes
ResonoYes
ResponsiveAdsNo
ResSOLUTION GroupYes
Retail Rocket LLCYes
RetargetlyYes
RETENCYYes
RevcontentNo
RevenueMantraYes
RevJetNo
RezonenceNo
Rich AudienceNo
RIESENIA.comYes
Rippll LtdNo
RMS (Ermes)No
RoivenueNo
ROMIRYes
RontarYes
Roq.adNo
Roy Morgan ResearchYes
Sabio, IncYes
SapeYes
Sarigato Sp. z o.o.No
Satori AdsYes
ScaleMonkNo
ScenestealerNo
SCIBIDS TECHNOLOGYYes
ScigineerYes
ScootaNo
SellpointsYes
Semasio GmbHNo
SFRYes
Shanon, Inc.Yes
ShowHeroesNo
Shutterstock, Inc.Yes
SignalNo
Silver Egg TechnologyYes
Silverbullet Data Services GroupNo
SilverMobNo
SirdataNo
SixideYes
Sketchfab, Inc.Yes
SkoiyNo
Skypiea Tech Co.,LimitedYes
Smart Analytics SLYes
Smart Media4U Technology Pte LtdYes
Smart.bid ltdYes
smartclip Europe GmbHNo
SmarticoYes
Smartly.io Solutions OyYes
SMARTSTREAMNo
SmartyAdsNo
SmartzerYes
Smile WantedNo
Snap Inc.Yes
Snapupp Technologies SLNo
Snitcher.comYes
SOD ScreenOnDemand GmbHYes
SoftcrylicYes
SoftcubeYes
SolocalNo
Solution CouponsNo
Somo AudienceYes
SoundcastNo
SourceKnowledgeYes
SPACE ADSERVERNo
SparteoNo
Spicy MobileNo
SpiderAFYes
SpirableYes
SplickyNo
Sportority (Minute Media)No
SportradarNo
SpotadNo
SpotibleNo
Spring Venture GroupYes
SpringServeNo
SQREEM TECHNOLOGIES PRIVATE LIMITEDYes
SqueezelyYes
StailamediaYes
StartAppYes
STEP A/SYes
STG GLOBAL TECH SOLUTIONS LIMITEDYes
Stratio Big DataYes
StreamYes
Stream EyeNo
StreamRailYes
StreamShop TechnologiesYes
Ströer SSP GmbHYes
STRÖER SSP GmbHNo
Sub2 TechnologiesNo
Sublime SkinzNo
SUITE 66Yes
SunMediaNo
SUNT ContentNo
SuperAwesomeYes
SW ResearchYes
SwavenYes
SynamediaYes
SynkdNo
SysteminaYes
t2óYes
TaboolaNo
TACTIC™ Real-Time MarketingNo
TagtooYes
TailYes
Taiwan Mobile Co LtdYes
TangooNo
TapadNo
tapCLIQYes
TapjoyNo
TapklikYes
TappxNo
TAPTAPNo
TapticaYes
Target RTBYes
TargetVideo GmbHNo
Tchibo GmbHYes
tD-GDNYes
TeadsNo
TealiumNo
TelecomingNo
TenjinYes
TenMaxYes
TF1 - FRYes
TH ProximityYes
the futureNo
The Ozone Project LimitedNo
The Reach GroupNo
The Very GroupYes
THEADXYes
TheINDUSTRY AGYes
Thomann GmbHYes
ThunderNo
TimeOneNo
Tinkoff.ruYes
TonefuseNo
TotalJobs Group LtdYes
TouchTown MediaYes
TraceAdYes
Tradedoubler ABYes
TradelabNo
TradPlusNo
TrafficGuardYes
TrafmagYes
Transmit.LiveYes
Travel Data CollectiveYes
TravelClickYes
TreepodiaYes
Trend ResearchYes
TRFFK powered by autoTRADER.caYes
TripAdvisorYes
Triton DigitalNo
TROVITYes
True Wave Technologies LimitedYes
TruEffectYes
TurboYes
TVadSyncYes
TVSquaredNo
twiagoNo
TwinpineYes
twynYes
TypeA HoldingsNo
UAB Digital MatterYes
Uber Technologies Inc.Yes
ucfunnelNo
Umeng Plus Beijing Technology Limited CompanyYes
Underdog MediaNo
UndertoneNo
unerry IncYes
UnitymediaYes
uppr GmbHNo
usemax (Emego GmbH)No
UserneedsYes
UTIQ.COMYes
VECTAURYNo
VenatusNo
Vend MarketplacesYes
VertozYes
VertriebswerkYes
Verve GroupNo
VF Visual Fantastix TannerYes
VIADS ADVERTISING S.L.No
ViantYes
VidazooNo
Video Research InteractiveNo
VideostoriYes
VidoomyNo
Vidstart LTDNo
ViewersLogic LTDYes
ViewstYes
VimeoYes
VinstantYes
ViombaNo
VisarityNo
Vistar Media EMEANo
Vital MediaYes
VIVALUYes
VIZNETNo
VizuryYes
VMGYes
Vodafone GmbHYes
VponYes
VRTCALNo
VservYes
VudooYes
VydeNo
WagawinNo
WalmartYes
WaystackYes
We AdaptYes
WebgainsYes
Wemass Media Audience Safe SolutionsYes
WHATROCKSNo
Whichit UK LtdYes
Whistle FeedYes
White BearYes
WidespaceNo
WishYes
WonderblyYes
WoobiYes
WooTagYes
X-SocialYes
XAD spoteffects GmbHNo
xCheckYes
Xiaomi DSPYes
YabbiYes
YDigital MediaYes
YOCNo
YOOSEYes
YouGovNo
YRGLM Inc.Yes
YSO CorpYes
ZebestofNo
Zeit AgencyNo
zeotapNo
ZMSYes
ZuuviYes
ZyngaYes
世纪富轩科技发展(北京)有限公司Yes
北京泛为信息科技有限公司Yes
顶新Yes

Commonly used ad partners list JSON file

Google maintains a downloadable JSON file containing the list of commonly used ad partners and their IDs. The file will be updated each time the commonly used list of ad partners is updated. This JSON file can be used by certified CMPs to help inform ad vendor selections for publishers who are using their consent management solutions.

To download the commonly used ad partners list JSON file, click or navigate to the following URL: https://storage.googleapis.com/tcfac/commonly-used-providers.json.

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