How Much Do Pro Surfers Make in 2025?
Introduction Surfing, once just a recreational activity, has transformed into a global phenomenon with a lucrative professional circuit. In this article, we delve into the financial aspects of this exhilarating sport, exploring the question: How much do pro surfers make in 2025? To most of us on the sidelines, professional surfing looks like surfers hanging out and waiting until their turn to paddle out and surf. We think pro surfers traveling to exotic destinations almost every month, appearing in surf magazines, and partying. But how much do pro surfers make? “This is the life,” you might say. Is it really so? Is it worth it? It may look like the “dream job.” After all, who doesn’t want to get paid to catch waves? But did you ever wonder how to be a pro surfer, how pro surfers make money and how much they earn a year? In this article, we’ll find out: How much do pro surfers make? Pro Surfing’s Highest Earners and Highest Net Worth 2021-2025 When Is a Surfer Considered a Pro Surfer? Popular Surfing Competitions But, to answer your question quickly, pro surfers, on average, make between USD $250,000-400,000 a year, most of which comes from winnings, sponsorships, products, and social media. How Much Do Pro Surfers Make? How Do Surfers Get Paid? Pro surfers devote their lives not only to traveling and riding the waves but to day-to-day surf training, too. They wake up at 6 in the morning every day to train, be fit, and be ready for the next competition. But are they earning enough to compensate for their daily challenges? Pro surfers, especially those who are ranking, earn prize money, which can add up to a respectable sum when combined with sponsorship income. Prize Money and Surf Contest Winnings In 2011 Owen Wright took home $300,000 in what is the biggest prize purse ever won by a professional surfer. The event was his first ever WCT event win held at Long Island, New York. Despite this hefty example, contest winnings make up the tiniest part of a pro surfer’s income. For instance, the Vans US Open of Surfing, one of the biggest surfing competitions, sponsored by the mega-company Vans, gives a first-place cash prize in the USD $20,000 range (with equal prize money for both male and female surfers). That makes you wonder how many competitions does an average pro surfer wins if he earns about $250,000 to $400,000 a year? In reality, pro surfers don’t need to win massive amounts in competitions per year to be part of the top echelon of pro surfers. In professional surfing, how brands regard you matters just as much if not more than the titles you bring home. So, if a pro surfer doesn’t win the contest, how much money does he or she make? The cash prizes tend to dwindle after the top five contestants. These numbers are why surfers tend to rely more on sponsorships to make it to the top of the highest-earning surfers’ list. Sponsorships Aside from competition earnings, pro surfers earn money by representing brands. This representation bound by signed contracts and agreements is called sponsorship, much like how the brand Vans sponsors the Vans US Open, only the brand sponsors individual surfers who have been recognized as best of the best. The most lucrative sponsorship deal in history was a $30 million-dollar, 8-year deal given to Jon Jon Florence (pre Covid pandemic) by Hurley. This deal saw Jon Jon net $5,300,000 per year in sponsorship money alone! The brand sponsorship pays the pro surfers to bring publicity to the company. The pro surfers get to travel to different surfing locations and surf. They take video footage and photos of their surf trip that the brand uses to generate buzzworthy content. Joel Parkinson, an Australian surfer who used to compete on the World Surf League, was reported to have signed a contract with Billabong in 2008 for $1.5 million over five years. Imagine what that would be worth today, in 2025! Best known for his unprecedented 11 world surfing championships, Kelly Slater made a sponsorship deal with Quiksilver for $2 million over five years, again, imagine what sort of money that would equate to today! Products Another way pro surfers earn money is from products that bear their name. Australian magazine “Stab” reported Mick Fanning’s earnings of more than $450,000 in 2008 from the Reef sandal he helped design. Mikael Pikon makes money from the surfing underwear he designed with a well-known brand. Dane Reynolds also gets royalties from the surfboards that bore his signatures. YouTube Earnings Digital projects also add up to the earnings of pro surfers. Their footages uploaded on video sharing platforms like YouTube rake them salaries, too. So much that it can be surprisingly more than average competition winnings. Surfers who have high followings across social media, like Jamie O’Brien, can make money based off of their personal platforms even if they’re not competing. Future of Surfing Careers As surfing continues to gain popularity globally, the future looks promising for professional surfers. Advances in technology, media exposure, and sponsor engagement are expected to create new avenues for income generation. Pro Surfing’s Highest Earners and Highest Net Worth 2021-2025 We’ve done as much digging around as we can to put together this list referencing the highest paid surfer’s earnings and estimated net worth in $USD. We’ve added the date last referenced so you know how current these earnings are: Gabriel Medina: Estimated earnings in 2022: $2.2million. Estimated net worth $3.5 million (2025). Gabriel Medina was the highest paid surfer in 2022, netting his $2.2 million dollars from major sponsors like Rip Curl, Corona, Audi, Ralph Lauren and more. Kelly Slater: Estimated net worth $22 million (2025). During his illustrious 30-year career with over 60 event wins Kelly Slater has earned $4,071,360. John John Florence: Estimated net worth $12 million (2025). The most lucrative sponsorship deal in history was a $30 million-dollar, 8-year deal given to Jon Jon Florence (pre … Read more