Sponsored results in Google Search are getting less screen time with a new update that makes them much more obvious. Users will even be able to hide sponsored ads in Google Search.
Expand Expanding Close
As AI takes over search, Google is saying that users want summaries over the traditional “10 blue links,” all while a new lawsuit targets AI Overviews for their harm to the rest of the web.
Expand Expanding Close
It’s been clear for some time that the “open web” as we’ve known it for years is in a tough spot, but Google has argued the opposite. In a court statement, though, Google’s own case argues that the open web is “in rapid decline.”
Expand Expanding Close
After testing in June, Google Search is now rolling out the ability to set your “Preferred Sources” for a more personalized Top Stories carousel in the US and India.
Expand Expanding Close
Google is out with a blog post today rebutting recent reports that its AI features are causing traffic declines.
Expand Expanding Close
Following years of Google being the dominant player in search, the company is finally seeing some challengers arise in the age of AI. As a part of that, Microsoft’s Bing is actually gaining some traction, with recent numbers revealing that Bing has grown over the past two years while Google is slightly shrinking.
Expand Expanding Close
Adding “Reddit” to your Google search has been a common tactic in recent years and, unsurprisingly, Reddit knows this and is now making a push to be an actual search engine instead of just a search engine hack.
Expand Expanding Close
Following the US and India (earlier this month), Google Search is now launching AI Mode in the UK.
Expand Expanding Close
Following the unveil at I/O 2025, Google is beginning to let AI Mode users share their camera in Search Live.
Expand Expanding Close
Beyond AI Overviews and AI Mode, Google is working on “Web Guide” to better organize Search results into categories with additional context and insights.
Expand Expanding Close
Google today announced a trio of new shopping updates for Search, including the ability to customize price tracking alerts.
Expand Expanding Close
During the Q2 2025 earnings call, Sundar Pichai shared some updates on Google AI Mode’s progress, with the latest features (Gemini 2.5 Pro and Deep Search) announced last week now widely rolling out.
Expand Expanding Close
Google Search has been going all-in on AI over the past few years, but it seems like that’s not really benefitting anyone but the user as a new study shows that searches with AI Overviews are more likely to see fewer clicked links out of Google, and also fewer further searches within Google.
Expand Expanding Close
Following the announcement at I/O 2025 in May, Google is rolling out Deep Search to AI Mode, as well as letting subscribers access 2.5 Pro. Free users will get access to AI calling in Google Search.
Expand Expanding Close
When sharing a URL from the Google app on Android, Search and Discover automatically applies a link shortener. Google now offers a setting to turn this off.
Expand Expanding Close
With Preferred sources, Google is testing a new way to customize and personalize the Top Stories carousel that appears when you search for news.
Expand Expanding Close
Following the I/O 2025 announcement and early availability for some, Google is now letting AI Mode users test Search Live with voice input.
Expand Expanding Close
Following NotebookLM, the Gemini app, and Discover’s Daily Listen, Audio Overviews are coming to Google Search results as a part of new Search Labs experiment.
Expand Expanding Close
Following Android and iOS, Google Search on the web wants to add an “AI Mode” shortcut right on the iconic homepage.
Expand Expanding Close
At I/O 2025, Google previewed a number of upcoming features for AI Mode, and the ability to create interactive charts is now in testing.
Expand Expanding Close
When you search for “weather” on mobile, Google might show generative AI summaries for local conditions.
Expand Expanding Close
Search Live feels like the spiritual, if not technological, successor to Google Lens. In fact, I think it should replace Google Lens entirely.
Expand Expanding Close
After beta testing earlier this month, the Google app on Android is rolling out a redesign of the Search bar homescreen widget to all users.
Expand Expanding Close
Google’s new ‘G’ logo appeared on stage during the I/O 2025 keynote, and is now live in more apps and the web.
Expand Expanding Close