Primeros pasos

5 Subscription KPIs to Scale Paid User Acquisition
Getting an install can feel like progress. Acquiring more trials feels like a build up in momentum. However, neither of these KPIs tell you whether it’s time to stop, pause, or spend. There are some basic rules for subscription apps and growth. Apps are ready to move into paid acquisition when there are three concurrent…
Creative Testing at Scale: How Stable IDs Improve Measurement
AI has made it possible to produce more ad creatives than most user acquisition teams could make a few years ago. One concept can be generated into multiple hooks, formats, voiceovers, localized versions, and AI-assisted variations within a day and overall, there’s a growing trend of increasing creative testing, ads, and harder decisions. But as…
AI Creative Testing Debt: More Ads, Harder Decisions
Generative AI has changed how quickly growth teams can produce mobile ad creatives. New hooks, voiceovers, visuals, and full ad variations can now be created in minutes rather than days or weeks. Still, producing more creatives does not automatically lead to stronger performance. Despite the advances in AI, every variation requires testing, time, budget, and…
Tenjin vs Singular: Mobile Cost Aggregation Compared
Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,…