97 Free Marketing Tools for Creators and Businesses
TLinky has 97 free tools for social media and online marketing, spread across six platform collections and four web tools.They write captions and scripts, calculate ad costs and returns, suggest hashtags, and handle small web tasks like building tracking links.
Hashtag Generator Tools
Ten generators suggest hashtag sets for Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, Threads, and X, plus wedding tags and a mixed set for several networks at once.
TikTok Marketing Tools
Forty-seven tools for scripts, captions, TikTok Shop fees, ad budgets, ROAS, and creator earnings. The TikTok collection page groups them by task.
Instagram Marketing Tools
Sixteen tools for bios, captions, Reel scripts, DMs, and engagement rate, built for creators and brands that post on Instagram.
LinkedIn Tools
Seven tools for your headline, About section, bio, resume, posts, post formatting, and job descriptions.
Facebook Marketing Tools
Six tools for posts, captions, Stories, and ad copy, plus a calculator for the math behind Facebook ad costs.
YouTube Tools
Seven tools for titles, descriptions, tags, and channel names, plus downloaders for your own videos, Shorts, and thumbnails.
Web Tools for Everyday Marketing Tasks
These four tools are not tied to one social network. Use them alongside any campaign, from a newsletter to a product launch.
Tracking links only help when every campaign uses the same naming. These UTM parameter best practices cover the naming rules that keep reports clean.
Not Sure Where to Start?
Pick the question closest to what you are working on today, and open the tool that answers it.
Start with
TikTok Script Generator
Describe your video topic, pick a goal and a tone, and get scripts built as a hook, context, solution, and call to action.
- Generate 2 to 20 scripts at once and keep the best one
- Edit the draft in your own voice before filming
Start with
TikTok Ad Cost Calculator
Enter your total budget, campaign objective, industry, and location to estimate results before you spend anything.
- Switch the objective to compare sales, traffic, and reach plans
- Keep the plan above TikTok’s minimums: more than $50 a day per campaign and more than $20 a day per ad group
Start with
Instagram Engagement Calculator
Enter your followers plus the likes and comments from your recent posts to get your average engagement rate.
- Data from your last 10 to 20 posts gives a steadier average
- Check the same rate each month to see what changed
Start with
Instagram Hashtag Generator
Describe your post and get hashtag ideas matched to it.
- Instagram allows up to 5 hashtags on a post, so pick your best 5
- Other networks have their own generators in the hashtag section above
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UTM Builder
Add UTM parameters to a link so Google Analytics can show which campaign sent each visitor.
- Use one link per channel, such as email, Instagram, or a flyer
- Keep the same naming for every campaign
Start with
AI Business Name Generator
Describe what your business does, pick a naming style, and get name ideas with a live domain check for .com, .io, and other extensions.
- Generate 8 to 20 names at a time
- Check the social media handles yourself before you decide
How the Tools Work
Writing tools, such as caption, bio, and script generators, use AI to draft text from the details you enter. You review the draft and edit it before posting.
Calculators work from the numbers you type in and show the math behind the result. Several also add AI suggestions on what to try next.
None of the tools log in to your social media accounts or post anything for you. You stay in control of what gets published.
Limits Worth Knowing
Results are drafts and estimates, not guarantees. A caption generator cannot promise reach, and an ad calculator cannot predict auction prices exactly.
Platform rules change, so check limits such as hashtag caps and character counts in each app’s own help pages before you rely on them.
Frequently Asked Questions
These are the questions people ask most about TLinky’s free tools before trying one for the first time.
Are all TLinky tools free?
Yes. All 97 tools on this page are free to use, with no paid tier needed to see results. Most run in your browser without a TLinky account, so you can try one straight away and keep whatever it produces.
Do the tools use AI?
The writing tools use AI to draft captions, bios, scripts, and similar text. Calculators work from formulas applied to the numbers you enter. Some calculators add AI-written suggestions under the result, such as ideas for lowering your ad costs.
Do I need to connect my social media accounts?
No. The tools never ask for a password to TikTok, Instagram, or any other network, and they cannot publish for you. Calculators use figures you copy from your own dashboards, and writing tools give you text to paste into each app.
Which tools are best for a small business just starting out?
Start with the Business Name Generator if you are still naming the business, then the UTM Builder so every link you share can be tracked. From there, open the collection for the platform where your customers spend time. Several more no-cost options are compared in these free marketing tools for startups.