Amazon Colors
Tech Brands ColorsThe official Amazon colors are Amazon Orange and black. We recommend using the Amazon color palette for personal projects and in the case of commercial use to visit the company website. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below.
Amazon color codes: RGB, CMYK, Pantone, Hex
| Amazon Orange | Hex color: | #FF9900 |
|---|---|---|
| RGB: | 255 153 0 | |
| CMYK: | 0 45 95 0 | |
| Pantone: | PMS 1375 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black |
Amazon logo
- The Pantone colors are confirmed by the Brand Guidelines.
- The Amazon hex colors are confirmed by the SVG logo on Amazon’s website.