MoEngage

🎉 What a way to kick off the 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐨𝐮𝐫 𝟐𝟎𝟐𝟔! Our first stop landed in 𝐓𝐨𝐫𝐨𝐧𝐭𝐨, bringing together 70+ customer engagement executives across different industries, all building agentic AI into how they engage customers, just at different points in the journey. And the energy in that room said it all. A few moments that stuck with us: 🎙️ Our very own Co-founder and CEO, Raviteja Dodda, opened the day with his take on where agentic AI is headed and the role MoEngage is playing in building the marketing AI harness that powers it. 🛍️ Loblaw Digital's Megan Kwon took us behind the curtain on how her team built their own Custom Agents inside MoEngage to run their 18M+ member loyalty program, cutting weekly campaign management time by ~60% and shifting her team from hands-on-every-step to review-and-approve. 💬 Panel 1, "Beyond the Discount: Agentic Personalization in High-Trust Categories" — Nour Semaan (Holt Renfrew), Corby Fine (IGM Financial Inc.) and Brandon Grosvenor (Torstar Corporation) got real about what it takes to earn trust with AI in categories where discounts just don’t cut it. 💬 Panel 2, "Governing Agentic AI at Enterprise Scale" — Rohit Sriram (Loblaw Digital) and Luxy Thuraisingam reminded us that governance isn't a policy checkbox; it's an organizational muscle you keep building. Huge thanks to every speaker and attendee who made this event unforgettable.🙌 Next stop is 𝐒𝐚𝐧 𝐅𝐫𝐚𝐧𝐜𝐢𝐬𝐜𝐨 on 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟑. If you're building the future of customer engagement, we'd love to have you in the room. 👉 Grab your invite now: https://lnkd.in/eETmC9ku #agenticmarketingtour #AMT26Toronto

Fresh Features Alert! 🚀 From orchestrating complex workflows with Multi Agents, to generating on-brand creatives with Custom Agents, to connecting agents with tools like Slack and Figma — plus accessing more channels from your AI tool via MCP. Discover new ways to go from idea to live, impactful cross-channel engagement — faster, with minimal effort. Check out everything new in this monthly edition of #WhatsNew at MoEngage! 👇 🔗 https://lnkd.in/g522gzah

If you're a marketer, you know how important newsletters are — one of the most effective ways to keep customers updated on new launches, offers, recommendations, upcoming events, and more 📩. However, setting them up can be a time-consuming hassle — manually copy-pasting content, images, and links, then checking everything before it goes live. Well, not anymore. Check out how the product marketing team at MoEngage used Custom Agents to automate setting up our own product newsletter — the one that goes out to thousands of users every month, keeping them updated on the powerful new products we launch. A few prompts, no manual effort — and that's exactly how they went from 5 hours to under 15 minutes. Check out the video where Prateek K. walks you through exactly how. 🎥 A brilliant example of how MoEngage uses MoEngage. 💙 Reach out if you'd like to learn more and get started with Custom Agents. #AgenticAI #MultiAgents #MoEngage

What a night at The Leaders' Table Sydney! Over dinner at The Norfolk Room, we brought together a room full of leaders to talk about where customer experience is headed next, and how agentic AI and decisioning are starting to reshape it. Thank you to every guest who took the time to join us. The energy, the questions, and the willingness to share openly made this one of our favourite evenings this year. These conversations are exactly why we started this dinner series in the first place: peers learning from peers A special thank you to Alan Bluwol and the team at Vivanti Consulting for partnering with us on this evening. Until the next one! Michael Patricia Shitij Venkat

What if every customer had their own AI agent? One that learns what they respond to, when they engage, which channel works, and carries those learnings forward with every interaction. That’s the shift from personalization built around segments to decisioning built around the individual. See how it works in our Agentic Decisioning Deep Dive, now available on demand. Watch the full session: https://lnkd.in/dsRmBUkB

Five brands. Five different starting points. The same fix. Data scattered across systems. AI that couldn't act in real time. Engagement that missed the moment. Each brand had a version of that problem, and each closed it the same way: unify data, let AI decide in real time, and close the loop so every action makes the next one smarter. The result: campaign go-live times dropped from days to real time, CRM revenue share more than doubled, and conversions climbed across every one of them. This is what an agentic CDEP looks like in practice. Get the full playbook behind these results → https://lnkd.in/eAWw5Nee Ankita Shitij Venkat #CustomerEngagement #CDEP #MarketingAI #CustomerData

Your Custom Agents just stopped working in a silo. 🔗 Introducing Connectors for Merlin AI Custom Agents, now your agents don't just act on MoEngage data. They read and act across the tools your team already lives in: Google Workspace, Slack, Atlassian, and Salesforce Marketing Cloud. An agent can now spot something worth flagging, drop it into Slack, pick up a brief from Docs, build and QC the campaign, and block the send date on your calendar, all without anyone repeating context or chasing a status update. Merlin AI Custom Agents don't just live in MoEngage anymore, they show up like a teammate, in the tools you already use every day. Get Early Access to Merlin AI Custom Agents here: https://lnkd.in/e45gEqtk Raviteja Nalin Ashwin Srikant Ganesh Arbie Katharine Faraaz Tanmay Nikhil Hastu Rohitkumar

Customer engagement in the Philippines is entering a new phase. Less about the campaigns marketers build, more about the decisions AI agents make in real time, for one customer at a time. We're bringing #GROWTH Summit back to Manila on 8th October to talk through exactly that. Expect senior marketing, product and growth leaders from the country's biggest consumer brands, live demos of agentic AI in action, and honest conversations about what's actually live today versus what's still on a roadmap slide. It's an invite-only gathering. If you'd like to join us, express your interest here: https://lnkd.in/erz-uZTe 📍 Seda BGC, Manila 📅 8th October 2026, 2 PM onwards Joan Arun Arijeet Ritesh Venkat Shitij

The campaigns that hurt a business aren't the ones that shipped late. They're the ones nobody had time to run at all. Take a job every consumer brand does. Find where customers are dropping out of the funnel, build an audience from it, create a campaign to win them back. It crosses analytics, marketing, and campaign build, and each step waits on the one before it. A week gone on work that was maybe three hours. In this demo, custom agents do it in one run. One finds the drop-off. Another builds the audience and drafts the recovery campaign inside MoEngage. Each has one specialized job. The orchestrator handles the handoffs. That's the week back for thinking, and more ideas out while they still matter to the customer. You review everything before it ships. Reach out to your MoEngage Customer Success Manager if you want early access. Arbie Faraaz Srikant Ganesh Raviteja Ashwin Tanmay Nalin #AgenticAI #MultiAgents #MoEngage

The more autonomy you give AI, the more important governance becomes. For Angela Fung of Morgan Stanley, that isn’t a theoretical debate. It’s part of figuring out how AI can create real productivity gains inside one of the world’s most regulated industries. With nearly a decade of experience across digital marketing and marketing operations at Morgan Stanley, Angela has worked on initiatives spanning digital channels, marketing operations, and next-best-action programs for financial advisors. Today, she’s seeing AI reshape how teams work, from reducing repetitive tasks and analyzing information faster to helping marketers spend more time on higher-value strategic work. But as adoption grows, so do the harder questions: 🤖 How do you govern agents without slowing innovation? 🔐 How do you scale AI responsibly in a highly regulated environment? 🧠 And as more work gets automated, where does human judgment become even more important? At the Agentic Marketing Tour: San Francisco, Angela will bring a financial-services perspective to The Age of the Individual and share what organizations are learning as AI moves from experimentation into everyday workflows. Meet Angela at the Agentic Marketing Tour. Request your invite: https://lnkd.in/egCigDm9