2025 State of Programmatic Report
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
2027 New Year's Guide
Summer Signals: Comscore’s Reading Guide to the Season That Was
2026 Flu Season Guide
Football's Biggest Tournament Also Played Out on AI Platforms
Audio, Activated: Expanding the Intelligence Layer for Omnichannel Advertising
The New Front Door to Financial Decision Making: How AI Is Reshaping Credit Card Acquisition
Fast Facts: The 2026 FIFA World Cup Final on Social Media
Proximic Holiday Gaming and Entertainment One-Sheet
Predictive Audiences and Contextual Targeting: Understanding What Drives Pe...
An exploration of how contextual targeting and Predictive Audiences combine content relevance with behavioral intelligence to help advertisers expand reach, improve precision, and drive performance wi...
Proximic Holiday AI One-Sheet
Fast Facts: The 2026 FIFA World Cup Semi-finals on Social Media
2026 Holiday Shopping Guide
Holiday planning starts earlier every year, and consumers are already researching gifts, planning travel, prepping for parties, and engaging with seasonal entertainment. Proximic’s AI-driven contextua...
Fast Facts: The Heatwave Impact on Social Media
Retail Media y la evolución de la inteligencia del consumidor
The Creators Economy and the 2026 World Cup