For the Willing

Forging Elite Fitness® isn't branding — it's a declaration of independence from systems that profit from human decline. Here's why those three words represent more than a methodology; they're our constitution for health freedom.

CrossFit's unwavering standards aren't arbitrary rules; they're the precise formula for balancing safety, efficacy, and efficiency in fitness. From functional movements and relentless variety to threshold training and proper nutrition, these four pillars work together to deliver exceptional results within an acceptable timeframe while keeping you injury-free. Discover why compromising on any of these standards dramatically blunts your progress and why the best fitness programs refuse to water down what works.

Emily Cooley's CrossFit journey has been anything but ordinary. What began as one workout in an Alabama affiliate has grown into a life filled with faith, family, fitness, and community. And through it all, one truth remains: CrossFit has been more than just a workout; it’s been a way of life.

No! You don’t become fit to join CrossFit, you join CrossFit to become fit! While some movements might seem intimidating, we’ll scale the workout appropriately to keep you safe and help you progress.

Your goals and effort will drive your results. Typically, people feel stronger and improve their endurance significantly. Combined with our nutrition recommendations, you will also see improvements in your overall health.

You might be nervous, and that’s normal! From knowing what to bring to finding your coach and learning the CrossFit language, we’ll guide you through it.